# Marketing and Growth Consulting Specialties > Source: https://yanivgoldenberg.com/consulting/ > Updated: 2026-09-29T14:09:58+00:00 > Summary: My growth consulting specialties turn traffic into revenue: acquisition, retention, analytics, and paid media run by a Fractional Head of Growth. [Home](/) / Consulting Traffic in, revenue out. # Marketing and growth consulting specialties My growth consulting specialties exist for one reason: to turn traffic into revenue. I am a Fractional Head of Growth – not an agency, not a freelancer who hands you a slide deck and disappears. I plug into your team, own a number, and work the full path from first click to paid retention. Each specialty below is a system, not a tactic. Not sure which fits? Book a call. [Book a 15-min call →](https://calendar.app.google/NWiBW1eV61zza4ZD6) [Browse every specialty ↓](#specialties) [WhatsApp](https://wa.me/972524302822) **1 open slot** · opening next month By **Yaniv Goldenberg**, Fractional Head of Growth. Scaled Elementor $200K → $20M ARR. Elementor 100x $200K → $20M ARR as acquisition lead, 2018–2020 Riverside +337% MRR growth driven as a growth operator Across engagements $100M+ Ad budgets managed across paid social and search The operating method ## My growth consulting specialties, from traffic to revenue 01 Map the funnel, fix the leaks, then scale spend ### Acquisition Acquisition is the first of my growth consulting specialties. Most companies pour money into the top of the funnel and assume more traffic equals more revenue. It rarely does. I map the entire funnel first: where visitors land, where they stall, and where they pay. Then I fix the leaks before I add spend. I have managed $100M+ in budgets across paid search, paid social, and demand channels, so I know exactly where a dollar dies and where it compounds. “I treat acquisition as a math problem with a creative input, not a creative problem with a budget attached.” 02 Where the real margin lives ### Retention Retention is where the real margin lives, and it sits at the center of my growth consulting specialties. A customer who stays is worth far more than a customer you re-acquire. I build lifecycle systems that move people from sign-up to first value to habit: onboarding flows that reach the aha moment fast, lifecycle email and in-product messaging tied to behavior, and churn-prevention triggers that fire before someone cancels, not after. When I drove Riverside to +337% MRR, retention and expansion did the heavy lifting, not just net-new logos. “A customer who stays is worth far more than a customer you re-acquire. Retention is where the real margin lives.” 03 You can’t grow what you can’t see ### Analytics & measurement Analytics and measurement underpin every other specialty. You cannot grow what you cannot see. Before I touch a campaign, I make sure the data is clean: event tracking that fires correctly, attribution you can trust, and a single source of truth your team actually reads. I have rebuilt tracking stacks that were silently dropping conversions because of broken tagging, so the numbers the team reported and the numbers the business actually earned had quietly drifted apart. Fixing measurement is unglamorous work, but without it every other specialty is guesswork dressed up as strategy. 04 Built for pipeline, not vanity reach ### Paid media Paid media is the specialty most people think of first, so I run it with discipline. I do not chase vanity reach or cost-per-click for its own sake. I optimize for cost per qualified pipeline and cost per retained customer: tight audience targeting, creative testing on a real cadence, and a feedback loop between ad spend and downstream revenue. Channels are interchangeable; the math is not. I solve the funnel first, then I scale the spend. 05 Where trapped revenue hides ### Revenue operations & pricing Revenue operations and pricing round out my growth consulting specialties. Growth is not only top-of-funnel. How you package, price, and present an offer changes conversion more than almost any ad creative. I audit pricing pages, packaging, and the upgrade path inside the product, and I look at where willingness to pay sits versus what you charge. Small pricing changes, tested properly, often outperform months of acquisition work. This is the area teams skip most, and the one I find the most trapped revenue hiding in. Operating cadence What ties these specialties together is operating cadence. I do not run a quarter-long study and present findings. I work in tight loops: pick the highest-impact metric, ship a change, measure it against a clean baseline, keep what wins, kill what loses. When I helped take Elementor to 100x ARR, the work was not one big bet. It was hundreds of small, measured decisions across acquisition, retention, and monetization, compounded over time. The mechanism is repeatable, and I bring it to whatever stage your company is in. Where I’d start I look at where your money is leaking, not where it is easiest to add. Traffic but no conversion → the funnel and analytics. Convert but churn → retention. Sell well but underprice → revenue operations. The point of distinct specialties is not to sell you all of them at once; it is to find the one constraint holding back your number and remove it. Frameworks from the team behind [Reforge](https://www.reforge.com/blog) back this constraint-first approach. Send me your funnel numbers and I will tell you where I’d start. Specialist engagements ## Every specialty, one operator Specialist engagements across paid acquisition, growth by segment, automation, lifecycle, and AI search visibility. Each one is delivered inside a fractional growth engagement, integrated with your full funnel – never run as an isolated channel. [**01** Paid ads](#cat-paid) [**02** Growth by segment](#cat-segment) [**03** Automation & lifecycle](#cat-automation) [**04** Israel ecommerce](#cat-israel) [**05** Search & AI visibility](#cat-search) [**06** Attribution & measurement](#cat-measure) Not sure which one ### Answer three questions, get one page to read Nobody needs all thirty. Tell me where you are and I will point you at the one constraint worth fixing first. Stage Finding fit Post-PMF Scaling fast Plateaued Biggest bottleneck Not enough qualified traffic Traffic but no conversion Convert but churn Cannot prove what works Monthly spend Under $3K/mo $3K–$8K/mo $8K–$18K/mo $18K+/mo Start here [Pick your three answers](#specialties) ### 01Paid ads 7 specialties [Popular ### Google Ads Consultant Search, PMax, Demand Gen, and YouTube run as one channel inside your full funnel.](/consulting/google-ads-consultant/) [Popular ### Meta Ads Consultant Facebook and Instagram acquisition built for CAC and payback, not vanity reach.](/consulting/meta-ads-consultant/) [Popular ### LinkedIn Ads Consultant B2B pipeline from targeting, creative, and offer, not just impressions.](/consulting/linkedin-ads-consultant/) [### TikTok Ads Consultant DTC and app growth with native creative that survives the feed.](/consulting/tiktok-ads-consultant/) [### YouTube Ads Consultant Video demand gen and retargeting wired straight to pipeline.](/consulting/youtube-ads-consultant/) [### Telegram Ads Consultant Crypto, Web3, and niche audiences via the Telegram Ad Platform.](/consulting/telegram-ads-consultant/) [### Meta Ads (Israel) Hebrew-market Meta buying for Israeli ecommerce brands.](/consulting/meta-ads-consultant-israel/) ### 02Growth by segment 4 specialties [### B2B Growth Consultant Pipeline, demand gen, and PLG motions for B2B SaaS.](/consulting/b2b-growth-consultant/) [### B2C Growth Consultant Acquisition, retention, and lifecycle for consumer brands.](/consulting/b2c-growth-consultant/) [### SaaS Growth Consultant PLG, demand gen, and conversion for software companies.](/consulting/saas-growth-consultant/) [### Ecommerce Growth Consultant Paid, lifecycle, and CRO for online stores that need to scale.](/services/ecommerce-growth/) ### 03Automation & lifecycle 7 specialties [### Email Marketing Consultant Lifecycle flows that turn signups into revenue.](/consulting/email-marketing-consultant/) [### Marketing Automation Consultant Systems that run the funnel without manual work.](/consulting/marketing-automation-consultant/) [### Zapier Consultant No-code automation connecting your stack, leads, and CRM.](/consulting/zapier-automation-consultant/) [### n8n Marketing Consultant Self-hosted automation for marketing ops at scale.](/consulting/n8n-marketing-automation-consultant/) [### HubSpot Consultant Marketing Hub setup, RevOps, and reporting that holds up.](/consulting/hubspot-consultant/) [### AI SDR Consultant Autonomous outbound agents that book qualified meetings.](/consulting/ai-sdr-consultant/) [### Outbound Consultant Signal-based prospecting, not spray-and-pray volume.](/consulting/outbound-sales-consultant/) ### 04Israel ecommerce 2 specialties [### Shopify Growth (Israel) Full-funnel growth for Israeli Shopify and Shopify Plus stores.](/consulting/shopify-growth-consultant/) [### Klaviyo Consultant (Israel) Email and SMS lifecycle for Israeli ecommerce brands.](/consulting/klaviyo-consultant-israel/) ### 05Search & AI visibility 6 specialties [### SEO Consultant Technical, content, and authority for SaaS organic growth.](/seo/) [### GEO Audit A 0–100 AI-search visibility score across five engines, with a prioritized fix list.](/geo-audit/) [### GEO Services The Citation Loop: answer-ready content, machine access, entity authority, weekly answer audits.](/geo-services/) [### AEO Services Answer engine optimization: own the answer, not just the ranking.](/aeo-services/) [### LLM SEO Ranking inside LLM answers: llms.txt, structured facts, citable blocks.](/llm-seo/) [### LLM Citation Consultant Get cited by ChatGPT, Perplexity, and Google AI Overviews.](/consulting/llm-citation-consultant/) ### 06Attribution & measurement 4 specialties [### Marketing Attribution Consultant One operator owning the channel strategy and the measurement that validates it.](/marketing-attribution-consultant/) [### GA4 Audit Find where Google Analytics is missing revenue, and fix it.](/ga4-audit/) [### Server-Side Tracking Stop losing conversions to browser-side pixels, ad blockers and ITP.](/server-side-tracking/) [### Tracking Audit Every gap in your marketing measurement, mapped and prioritized.](/tracking-audit/) Why work with me The same operator who scaled Elementor from $200K to $20M ARR (100x in 3 years), grew Riverside.fm MRR +337%, and ran growth at cnvrg.io through its acquisition by Intel. You get the person who did the work – not a junior account manager. [Book a 15-min call →](https://calendar.app.google/NWiBW1eV61zza4ZD6) Before you book ## Frequently asked questions Which specialty to start with, B2B vs B2C, and how a Fractional Head of Growth differs from an agency – answered straight. **Which of your growth consulting specialties should I start with?** Start where your money leaks, not where it is easy. If you have traffic but weak conversion, I begin with funnel and analytics. If you convert but customers churn, I begin with retention. If you sell well but underprice, I begin with revenue operations. I read your actual data first, then pick the one constraint holding back your revenue. **Are these specialties for B2B or B2C companies?** Both, with different emphasis. B2B growth leans on pipeline quality, sales-marketing alignment, and longer lifecycle nurture. B2C leans on conversion rate, fast onboarding, and repeat purchase. The underlying method is the same: clean measurement, fix the funnel before adding spend, and optimize for retained revenue, not vanity reach. I adapt the playbook to your model and sales cycle. **How is a Fractional Head of Growth different from hiring an agency?** An agency runs campaigns and bills hours. I own a number. I plug into your team, work the full path from first click to paid retention, and build systems your team keeps after I leave. Agencies optimize their scope of work. I optimize your revenue. That difference shows up fastest in retention and pricing, the areas agencies rarely touch. **Do I have to commit to all of your growth consulting specialties at once?** No. That would be a waste of your budget. The point of having distinct specialties is to isolate the one constraint holding back your number and remove it. I usually start with a single focus area tied to your biggest leak, prove the system works against a clean baseline, then expand only if the data justifies it. You pay for impact, not breadth. **How fast will I see results from your growth work?** It depends on the specialty. Analytics and pricing fixes can move numbers within weeks because they tap revenue you already earn but lose. Acquisition and retention systems compound over months as the loops mature. I work in tight cycles: ship a change, measure it, keep what wins. You see directional signal early and durable lift as the system runs. **What does a growth consulting engagement cost?** Engagements are priced on the [pricing page](/pricing/) rather than quoted ad hoc, so you can see the shape of the commitment before you ever speak to me. What moves the number is scope and pace, not headcount: a single-constraint sprint sits well below a standing Fractional Head of Growth seat. Tell me which constraint you want moved and I will tell you which shape fits it on the call. **What happens in the first 30 days?** Week one I read your data rather than your deck: analytics, funnel, paid accounts and revenue reporting, so we agree on where the money actually leaks before anyone spends on a fix. Week two you get the constraint named in writing, with the evidence behind it and the plays I would run against it. From week three we run those plays and instrument them properly, so what happens next is attributable rather than argued about at the end of the quarter. Keep exploring ## Every specialty & related hubs All 22 specialist consultants, plus the fractional-CMO hubs and guides that go deeper. Every growth specialty 22 specialties [AI SDR Consultant](https://yanivgoldenberg.com/consulting/ai-sdr-consultant/) [B2B Growth Consultant](https://yanivgoldenberg.com/consulting/b2b-growth-consultant/) [B2C Growth Consultant](https://yanivgoldenberg.com/consulting/b2c-growth-consultant/) [Ecommerce Growth Consultant](https://yanivgoldenberg.com/consulting/ecommerce-growth-consultant/) [Email Marketing Consultant](https://yanivgoldenberg.com/consulting/email-marketing-consultant/) [Google Ads Consultant](https://yanivgoldenberg.com/consulting/google-ads-consultant/) [HubSpot Consultant](https://yanivgoldenberg.com/consulting/hubspot-consultant/) [Klaviyo Consultant (Israel)](https://yanivgoldenberg.com/consulting/klaviyo-consultant-israel/) [LinkedIn Ads Consultant](https://yanivgoldenberg.com/consulting/linkedin-ads-consultant/) [LLM Citation Consultant](https://yanivgoldenberg.com/consulting/llm-citation-consultant/) [Marketing Automation Consultant](https://yanivgoldenberg.com/consulting/marketing-automation-consultant/) [Meta Ads Consultant](https://yanivgoldenberg.com/consulting/meta-ads-consultant/) [Meta Ads Consultant (Israel)](https://yanivgoldenberg.com/consulting/meta-ads-consultant-israel/) [n8n Marketing Automation Consultant](https://yanivgoldenberg.com/consulting/n8n-marketing-automation-consultant/) [Outbound Sales Consultant](https://yanivgoldenberg.com/consulting/outbound-sales-consultant/) [SaaS Growth Consultant](https://yanivgoldenberg.com/consulting/saas-growth-consultant/) [SaaS SEO Consultant](https://yanivgoldenberg.com/consulting/saas-seo-consultant/) [Shopify Growth Consultant](https://yanivgoldenberg.com/consulting/shopify-growth-consultant/) [Telegram Ads Consultant](https://yanivgoldenberg.com/consulting/telegram-ads-consultant/) [TikTok Ads Consultant](https://yanivgoldenberg.com/consulting/tiktok-ads-consultant/) [YouTube Ads Consultant](https://yanivgoldenberg.com/consulting/youtube-ads-consultant/) [Zapier Automation Consultant](https://yanivgoldenberg.com/consulting/zapier-automation-consultant/) 01 ### Fractional CMO by industry & stage By industry and funding stage. [Fractional CMO for B2B SaaS](https://yanivgoldenberg.com/fractional-cmo-for-b2b-saas/) [Fractional CMO for Pre-Seed Startups](https://yanivgoldenberg.com/fractional-cmo-for-pre-seed-startups/) [Fractional CMO for Cybersecurity](https://yanivgoldenberg.com/fractional-cmo-for-cybersecurity/) [Fractional CMO for Fintech](https://yanivgoldenberg.com/fractional-cmo-for-fintech/) [CMO as a Service in Israel](https://yanivgoldenberg.com/cmo-as-a-service-israel/) [Best Fractional CMO in Israel: the full guide](https://yanivgoldenberg.com/best-fractional-cmo-israel/) 02 ### Related paths Where to go next, by model. [Fractional CMO for Startups](https://yanivgoldenberg.com/fractional-cmo/startups/) [Fractional CMO for Ecommerce](https://yanivgoldenberg.com/fractional-cmo/ecommerce/) [Fractional CMO for SaaS](https://yanivgoldenberg.com/fractional-cmo/saas/) [B2C Consumer Growth](https://yanivgoldenberg.com/services/b2c-consumer-growth/) [Growth Marketing Services](https://yanivgoldenberg.com/services/) 03 ### Explore the B2B Growth Consultant hub Proofs, comparisons, and playbooks. [B2B Growth Consultant](/consulting/b2b-growth-consultant/) [Growth Marketing Expert: 3 Proofs to Demand](/growth-marketing-expert/) [Growth Leader vs Media Buyer: 4 Signs You Need One](/growth-leader-vs-media-buyer/) [Growth Guides and Playbooks](/guides/) Let’s talk ## Tell me about your situation 15 minutes. I’ll tell you exactly what your growth problem is and whether I’m the right person to fix it. Step 1 of 3 Next step ## Let’s turn this into measurable revenue Book a 15-min call. I will tell you whether this is your next move, or whether your money is better spent elsewhere – honestly, even if the answer is no. **1 fractional slot open** right now [Book a 15-min call →](https://calendar.app.google/NWiBW1eV61zza4ZD6) [WhatsApp](https://wa.me/972524302822) [Contact](/contact/) See the [growth consulting case studies](/case-studies/) behind these specialties, or start with the [B2B SaaS growth hub](/consulting/b2b-growth-consultant/).