# Growth Guides and Playbooks > Source: https://yanivgoldenberg.com/guides/ > Updated: 2026-09-05T13:27:49+00:00 > Summary: Growth guides and playbooks I use as a Fractional Head of Growth to turn traffic into revenue. Step-by-step systems, not theory. Read the playbooks now. [Home](/) / Guides Traffic in, revenue out. # Growth guides and playbooks Most growth advice is theory, and theory does not pay invoices. I write these the way I run growth as a Fractional CMO/CGO: each one is a system you can copy step by step. No frameworks for the sake of frameworks. No 40-slide decks that die in a Drive folder. You read the playbook, run the steps, measure the result, and keep what works. That is the whole contract. [Book a 15-min call →](https://calendar.app.google/NWiBW1eV61zza4ZD6) [Browse the library ↓](#library) [WhatsApp](https://wa.me/972524302822) **From traffic to revenue** · the filter every guide must pass By **Yaniv Goldenberg**, Fractional Head of Growth. Scaled Elementor $200K → $20M ARR. Elementor 100x $200K → $20M ARR as acquisition lead, 2018–2020 Riverside +337% MRR growth driven as a growth operator Across engagements $100M+ Ad budgets managed across paid social and search Playbooks from the field ## Growth Guides and Playbooks That Move Revenue, not vanity metrics Here is the problem these growth guides and playbooks solve. A founder buys traffic, the traffic shows up, and almost none of it converts to paying customers. The dashboard looks busy. Sessions are up. Sign-ups tick along. Then the revenue line stays flat, and nobody can say which channel actually paid for itself. I have lived inside that gap on real accounts. I took Elementor to 100x ARR by treating that gap as the only number that matters, and I drove Riverside +337% MRR using the same discipline. The guides on this page are the operating manuals from that work, stripped of the fluff. The spine every playbook follows A guide that only describes the happy path is a brochure. Each one runs the same five-step spine – so most of the value sits in the second attempt, not the first. 01 ### The real question The question the business needs answered – not the one that is fun to answer. 02 ### The metric Revenue, or a leading indicator that maps cleanly to it. No vanity numbers. 03 ### Ordered steps Exact steps in order, with the tools, queries, and decision rules baked in. 04 ### Recovery path What to do when the result is bad – because the second attempt is where the value is. 05 ### A stop rule A clear signal for when a play has failed and it is time to move on. “Every playbook here is an operating manual from real work, stripped of the fluff. A guide that only describes the happy path is a brochure.” The topics map to the points where money leaks. Each set lives in its own guide so you can go straight to your leak. Click a stage to see what each one fixes. 01Acquisition Read paid channels by contribution, not by clicks, so you stop scaling ads that look good and lose cash. Fix the leak → 02Activation Find the one step in your onboarding where users quietly drop, and fix it without a redesign. Fix the leak → 03Conversion The offer, pricing, and page changes that compound, ranked by effort against impact so you ship the cheap wins first. Fix the leak → 04Retention The churn signals that show up weeks before a cancellation, and the plays that catch them. Fix the leak → How these are built differently **Built to work small first** I write these growth guides and playbooks from inside live accounts, so the examples are real constraints, not lab conditions. You will see how I handle a thin budget, a tracking setup that lies to you, and a team that has 90 minutes a week for growth and nothing more. Having managed $100M+ in budgets, I have also learned the opposite lesson: more money hides bad systems instead of fixing them. So the playbooks are built to work small first. If a play does not earn its keep on a modest spend, it does not deserve a bigger one. **They never dodge the math** What separates these from the average growth article is the refusal to dodge the math. When I tell you to test a price change, I show you how to size the sample, how long to wait, and what result kills the test. When I tell you to cut a channel, I show you the break-even cost per acquisition that justifies the call. The point of growth guides and playbooks is to remove the guessing, not to add a new vocabulary on top of it. I want you making the same decision twice and getting a result you can trust both times. **Discipline beats inspiration** These guides assume you are practical. You do not need a growth title to use them. Founders run them. Solo marketers run them. Heads of growth steal the parts they like. The structure stays the same: one problem, one metric, ordered steps, a recovery path, and a clear stop rule so you know when a play has failed and it is time to move on. Discipline beats inspiration here every time. The teams that win are the ones that run the same playbook on schedule and read the numbers honestly, not the ones chasing the next tactic on a podcast. The research backs it If you want the reasoning behind why I weight revenue over traffic, the research backs it: most acquired users never reach the value moment, and the gap between sign-up and paid is where growth is won or lost. For a grounded view of how product and growth teams measure that journey, the [Harvard Business Review](https://hbr.org/2022/07/a-better-way-to-put-your-data-to-work) work on turning data into decisions lines up with how these playbooks are built. Read the guides below, pick the one that matches your biggest leak, and run it this week. If you want a second set of eyes once you have run a playbook and the numbers are in, that is exactly the kind of work I take on as a Fractional CMO/CGO. The playbook library ## Growth guides and playbooks, by where your money leaks Operating playbooks on growth, GTM, content, and attribution – written from running the work, not theorizing about it. Pick the one that matches your biggest leak and run it this week. [**01** Growth & scaling](#cat-growth) [**02** AI startups](#cat-ai) [**03** Content, CRO & attribution](#cat-cro) ### 01Growth & scaling 5 guides [### The 90-Day Growth Plan What a fractional Head of Growth actually does in the first 90 days.](https://yanivgoldenberg.com/guides/fractional-head-of-growth-90-day-plan/) [### Series A Growth Playbook The growth motion that gets a B2B SaaS from Series A to scale.](/guides/series-a-growth-playbook/) [### Scale SaaS $1M to $10M The levers that move a B2B SaaS from $1M to $10M ARR.](https://yanivgoldenberg.com/guides/scale-b2b-saas-arr/) [### Growth for Bootstrapped SaaS Running growth with no outside capital and a small team.](https://yanivgoldenberg.com/guides/fractional-growth-leader/) [### Israel-to-US Expansion Taking an Israeli SaaS into the US market.](https://yanivgoldenberg.com/guides/israel-us-saas-expansion/) ### 02AI startups 4 guides [### GTM for AI Startups (Israel) Go-to-market for Israeli AI startups in a crowded category.](https://yanivgoldenberg.com/guides/go-to-market-for-ai-startups/) [### How to Market an AI Startup Positioning and demand when the category is still forming.](https://yanivgoldenberg.com/guides/market-an-ai-startup/) [### Positioning for AI Startups Carving a defensible position when everyone claims AI.](https://yanivgoldenberg.com/guides/positioning-for-ai-startups/) [### Content Strategy for AI Startups Content that builds authority and pipeline for AI products.](/guides/content-strategy-ai-startup/) ### 03Content, CRO & attribution 4 guides [### Content Strategy for B2B SaaS A content engine that compounds into pipeline.](https://yanivgoldenberg.com/guides/b2b-saas-content-strategy/) [### CAC Payback Diagnostic Why your acquisition cost is too high – and how to find the leak.](/guides/cac-payback-diagnostic/) [### Server-Side GTM Rebuilding tracking with server-side Google Tag Manager.](https://yanivgoldenberg.com/guides/server-side-gtm-consultant/) [### Post-iOS 14.5 Attribution Measuring paid acquisition after the privacy changes.](https://yanivgoldenberg.com/guides/ios-attribution-rebuild/) Keep exploring ## The full playbook library & related hubs Every guide in one place, plus the related reading and hubs that go deeper. Read the full playbook library 13 playbooks [Content Strategy for B2B SaaS](https://yanivgoldenberg.com/guides/b2b-saas-content-strategy/) [CAC Payback Diagnostic](https://yanivgoldenberg.com/guides/cac-payback-diagnostic/) [Content Strategy for AI Startups](https://yanivgoldenberg.com/guides/content-strategy-ai-startup/) [Growth for Bootstrapped SaaS](https://yanivgoldenberg.com/guides/fractional-growth-leader/) [The 90-Day Growth Plan](https://yanivgoldenberg.com/guides/fractional-head-of-growth-90-day-plan/) [GTM for AI Startups (Israel)](https://yanivgoldenberg.com/guides/go-to-market-for-ai-startups/) [Post-iOS 14.5 Attribution](https://yanivgoldenberg.com/guides/ios-attribution-rebuild/) [Israel-to-US Expansion](https://yanivgoldenberg.com/guides/israel-us-saas-expansion/) [How to Market an AI Startup](https://yanivgoldenberg.com/guides/market-an-ai-startup/) [Positioning for AI Startups](https://yanivgoldenberg.com/guides/positioning-for-ai-startups/) [Scale SaaS $1M to $10M](https://yanivgoldenberg.com/guides/scale-b2b-saas-arr/) [Series A Growth Playbook](https://yanivgoldenberg.com/guides/series-a-growth-playbook/) [Server-Side GTM](https://yanivgoldenberg.com/guides/server-side-gtm-consultant/) 01 4 pages ### Related reading Start here once you know your leak. [Marketing Advisor Agreement: Equity, Scope, Terms](https://yanivgoldenberg.com/advisory/agreement/) [Scale B2B SaaS ARR](https://yanivgoldenberg.com/guides/scale-b2b-saas-arr/) [CAC Payback Diagnostic](https://yanivgoldenberg.com/guides/cac-payback-diagnostic/) [Growth Marketing Services](https://yanivgoldenberg.com/services/) 02 4 pages ### More to explore Services and terms behind the work. [Performance Marketing Consultant](https://yanivgoldenberg.com/performance-marketing/) [Case Studies](/case-studies/) [Engagement Models](/engagement-models/) [Terms of Service](https://yanivgoldenberg.com/terms-of-service/) 03 4 pages ### Explore the B2B Growth Consultant hub Go deeper on B2B growth. [B2B Growth Consultant](/consulting/b2b-growth-consultant/) [Growth Leader vs Media Buyer: 4 Signs You Need One](/growth-leader-vs-media-buyer/) [Growth Marketing Expert: 3 Proofs to Demand](/growth-marketing-expert/) [Marketing and Growth Consulting Specialties](/consulting/) The Growth Memo Get the next playbook in your inbox Why work with me The same operator who scaled Elementor from $200K to $20M ARR (100x in 3 years), grew Riverside.fm MRR +337%, and ran growth at cnvrg.io through its acquisition by Intel. You get the person who did the work – not a junior account manager. [Book a 15-min call →](https://calendar.app.google/NWiBW1eV61zza4ZD6) Before you read ## Frequently asked questions How these guides differ, which to start with, and whether I can run them for you – answered straight. **What makes these growth guides and playbooks different from typical growth blog posts?** Most posts describe ideas. My growth guides and playbooks give you ordered steps, the exact metric that proves the result, and a stop rule for when a play fails. They come from live accounts, not theory. You read one, run the steps this week, and measure revenue impact. If a play cannot earn its keep, the guide tells you to drop it and move on. **Do I need a growth team to use the playbooks?** No. Founders, solo marketers, and small teams run these every week. Each playbook assumes limited time and a modest budget, often 90 minutes a week and a thin spend. The steps are written so one person can execute them without a designer, a developer, or a big tool stack. Where a tool is required, I name it and show the exact query or setting. **Which playbook should I start with?** Start where your money leaks. Paid traffic that costs more than it returns points to CAC Payback Diagnostic. Cannot tell which channel earned the revenue? Post-iOS 14.5 Attribution and Server-Side GTM rebuild the measurement. Just raised and need a plan this year? Series A Growth Playbook. Selling to US buyers from an Israeli base? Israel-to-US Expansion. Each guide is scoped to a single leak so you go straight to yours. **How do the guides connect traffic to actual revenue?** Every playbook ignores vanity metrics and ties each step to revenue or a leading indicator that maps to it. I show how to read channels by contribution, not clicks, how to size and time a pricing test, and the break-even cost per acquisition that justifies scaling or cutting a channel. The goal is one decision you can make twice and trust both times. **Can you run these growth guides and playbooks for my business directly?** Yes. I work as a Fractional CMO/CGO, so I run these systems inside accounts, not just publish them. I have taken Elementor to 100x ARR and driven Riverside +337% MRR using this exact discipline. The common path: run a playbook yourself, get the numbers, then bring me in for a second set of eyes or to operate the system week to week. Let’s talk ## Tell me about your situation 15 minutes. I’ll tell you exactly what your growth problem is and whether I’m the right person to fix it. Step 1 of 3 The same playbooks I run as a [fractional operator](/services/) – see the [results](/case-studies/), or start with the [B2B SaaS growth hub](/consulting/b2b-growth-consultant/).