# Yaniv Goldenberg

> Fractional Head of Growth for B2B SaaS, B2C, and ecommerce brands. Scaled Elementor from $200K to $20M ARR (100x). Managed $450K/month in paid media at Riverside.fm with 15% CAC reduction. 15+ years operating growth at venture-backed and bootstrapped companies. Based in Israel, serves global clients.

## About

Yaniv Goldenberg is a Fractional Head of Growth with 15+ years of operating experience across PLG SaaS, DTC ecommerce, and B2C marketplace brands. Previously led growth at Elementor (100x ARR scale), Riverside.fm (337% Net MRR growth), cnvrg.io (180% YoY inbound lead growth, 40% CAC reduction, 2x sales revenue, 1500% SDR opportunity growth), and Sticklight.

Services cover full-funnel growth: attribution fixing, PLG motion design, paid media strategy (Meta, Google, TikTok, YouTube at $50K-$450K/month budgets), lifecycle email and SMS, creative strategy, CRO, and growth team hiring. Clients range from pre-seed founders to $50M ARR companies.

## Core Services

- [Fractional Head of Growth](https://yanivgoldenberg.com/services/): $12K-$25K/month retainer, embedded part-time growth leadership
- [B2B SaaS Growth](https://yanivgoldenberg.com/services/b2b-saas/): PLG-to-SLG motions, pricing, lifecycle, SEO, paid. Post-PMF Series A to C.
- [B2C Consumer Growth](https://yanivgoldenberg.com/services/b2c/): DTC, subscription, marketplace brands, $500K-$50M revenue
- [Ecommerce Growth](https://yanivgoldenberg.com/services/ecommerce/): Shopify, Shopify Plus, WooCommerce; Israeli and global DTC brands
- Growth Sprints: $15K fixed-scope, 4-6 week targeted problem-solving
- Hourly advisory: $200/hour

## Case Studies

- **Elementor ($200K -> $20M ARR):** Built 8-person growth team from scratch. Scaled paid acquisition from zero to $50K/month. Installed full PLG-to-SLG motion, pricing experimentation, and content engine. 100x revenue growth over 4 years.
- **Riverside.fm (337% Net MRR growth, $450K/month ad budget):** Managed full-funnel paid media across Meta, Google, YouTube. Reduced CAC by 15% while tripling MRR via attribution fixes, creative testing cadence, and lifecycle optimization.
- **cnvrg.io (180% YoY inbound lead growth):** Built enterprise-grade demand generation engine. 40% CAC reduction, 2x sales revenue, 1500% SDR opportunity growth through ICP refinement, content-led SEO, and outbound-inbound integration.
- **Sticklight (Fractional Head of Growth, current):** Scaling to 1,000 paying users via paid acquisition, conversion optimization, attribution, and cancellation flow redesign. 35K NIS monthly retainer with performance-based bonuses.

## Contact

- Email: yaniv@yanivgoldenberg.com
- LinkedIn: https://linkedin.com/in/yanivgoldenberg
- X: https://x.com/yanivgold
- GitHub: https://github.com/yanivgoldenberg
- Book intro call: https://yanivgoldenberg.com/contact/

## Site

- Homepage: https://yanivgoldenberg.com/
- All services: https://yanivgoldenberg.com/services/
- Tools stack: https://yanivgoldenberg.com/tools/
- Affiliate disclosure: https://yanivgoldenberg.com/affiliate-disclosure/