Fractional CMO
/ Head of Growth
I Scaled Elementor: $200K → $20M ARR
I install the revenue engine that turns your traffic into tracked pipeline, and I own the number, not a slide deck. Up to three companies at a time, fully embedded.
✓ 15 minutes. Honest assessment. No pitch deck.
Teams that trusted me with their growth number
10+ yrs operating
Yaniv Goldenberg
Fractional CMO · Head of Growth
Ad budgets managed
Net MRR boost (Riverside)
ARR growth (Elementor)
How I think
The Revenue Engine: one system, three layers
Most marketing breaks because acquisition, conversion, and measurement are run by different people with different numbers. I build all three as one engine.
Paid, organic, and product-led demand that traces to revenue, not vanity traffic, including AI search (GEO).
CRO, lifecycle, and PLG loops that extract maximum LTV from the traffic you already have.
Attribution, tracking, and dashboards so every dollar has a source. The layer nobody else owns.
One operator. One number. One source of truth. It’s how I run fractional CMO services for SaaS, B2C, and ecommerce teams.
Operator, not advisor
I don’t audit your funnel from a slide deck. I read your dataLayer.
Consultants hand you a deck and an invoice. Agencies optimize the metrics that make them look good. I take your revenue number, build the engine that hits it, and report to your CEO every Friday.
If I can’t show you a path to revenue in month one, I say so and we part. I don’t bill against deliverables. I bill against the number. You keep the full plan either way.
Capabilities
What I Do as Your Fractional CMO
These are the systems I implemented at Elementor, cnvrg.io, and Riverside. They work.
Fractional CMO / Head of Growth
Full-stack growth leadership. I own revenue targets, build the growth engine, implement channels, hire the team, and install tracking, automation, and systems that scale revenue sustainably. Everything is metrics-driven.
Proof: Elementor (100x ARR), cnvrg.io (acquired), Riverside (337% MRR).
Performance Marketing
$100M+ in paid spend managed across Google, Meta, LinkedIn, Reddit, Twitter, Taboola, TikTok. I build paid systems that print profit and attribution frameworks that prove every dollar.
Proof: Elementor paid became the top revenue driver, contributing to $20M ARR.
SEO & Organic Growth
No link-building. I build organic demand through content engines, community loops, and product-led distribution. Systems that compound over time.
SEO & GEO Services →Proof: Elementor grew to 5M+ users from organic-first growth.
Conversion Rate Optimization
I turn existing traffic into revenue. Landing pages, emails, pricing, onboarding, and trial flows. A/B tests that extract the maximum LTV from every visitor.
Proof: Riverside achieved a 45.7% ROI lift YoY.
Product-Led Growth (PLG)
I design and implement freemium models, viral loops, referral systems, integrations, and embedded distribution channels. I grow products by designing for growth, not just marketing them.
Proof: Elementor hit 5M+ users with a built-in viral system.
Demand Gen & ABM
I build pipelines that close, not just create leads. Personalized sequences, multi-channel programs, SDR team design, and enterprise motion.
Proof: cnvrg.io grew Fortune 500 pipeline, 180% lead growth, 2x revenue, and was acquired by Intel.
Marketing Ops & Automation
Attribution systems, tracking, lifecycle flows, HubSpot mastery, operational automation, and real-time dashboards that increase ROI.
Proof: 45% ROI lift, 30% LTV boost, 60% lead-quality improvement.
Growth Team Building
I’ve built and led marketing teams at four companies from zero. I install the tools, clarity, and accountability that let a team run and deliver repeatable growth without daily oversight.
Proof: Every team I set up ran independently and delivered repeatable growth without day-to-day oversight.
Ecommerce Scaling
A proven holistic system for scaling DTC brands through Paid Acquisition (Meta, Google, TikTok) plus CRO and revenue optimization.
Proof: Consistent, profitable scaling across multiple Ecommerce brands.
Track record
The Proof: 3 Wins, 3 Market Leaders
Numbers do not lie. This is the playbook in action.
Riverside.fm
Head of Paid Acquisition
Mission: Make paid channels profitable at scale and build the B2B pipeline.
- $450K monthly budget managed ($5.4M annually)
- Made paid the number 2 revenue source
- 337% Net MRR growth
- 15% CAC reduction
- 45.7% ROI improvement YoY
- B2B pipeline: 183% MQL growth
- B2B pipeline: 244% SQL expansion
- B2B pipeline: 160% more Won Deals
cnvrg.io
Head of Growth · Acquired by Intel
Mission: Build an enterprise pipeline and position the company for acquisition.
- Intel acquired us within 12 months of my strategies
- 180% YoY inbound lead growth
- 40% CAC reduction
- 2x sales revenue through ABM
- Built SDR team → 1500% opportunity boost
- 40% shorter sales cycles
- Created events → 15K+ data scientists reached
- Built GTM motion from scratch
Elementor
Head of Acquisition & Growth
Mission: Take a $200K product and scale it into a $20M market leader.
- $200K → $20M ARR in 3 years
- 5M+ active users
- Paid was the #1 revenue driver
- 10M+ total downloads
- Scaled from 0 → $50K/month paid ads
- Built growth team from zero to 8
- Elementor became WordPress market leader
- Created self-serve SaaS model → 100x revenue
How We Work Together
Simple. Transparent. Results-focused.
Discovery
We hop on a 15-minute call. You share your challenge. I tell you if I can help.
Audit
I audit your growth systems, channels, data, and team. You get a blueprint.
Implement
We implement the systems. I own metrics. You get measurable results.
Scale
We optimize, automate, and scale. Revenue compounds. You win the market.
The comparison
Fractional vs the alternatives
A full-time CMO is a $300K–$500K/year commitment, months to hire and ramp. Here’s how fractional compares.
Marketing agency
Single channel, junior team, bills against deliverables.
Growth advisor
2–4 hours a month of strategy. No execution, no accountability.
Fractional CMO / Head of Growth (me)
Senior, embedded, owns the whole funnel. 4–5 hours a day, up to 3 clients.
Full-time CMO
Senior, dedicated, owns the org. Recruiting, team building, equity.
The real comparison
Why me over another fractional CMO
Your actual choice usually isn’t agency vs full-time hire. It’s me vs another fractional. Here is the difference.
I write the code, not just the deck.
n8n automations, attribution pipelines, AI agents. Most fractionals can’t build the measurement layer. I ship it.
Up to 3 clients at a time.
Not a roster of logos juggled at a few hours a week each. Embedded, focused work with the bandwidth your number actually needs.
Operator pedigree, not consultant.
I scaled a product to $20M ARR and an exit to Intel, in-seat and accountable for the number. Curious what it runs? See fractional CMO cost.
The pain
Sound familiar?
The seven sentences I hear on almost every first call.
Meta says 9x ROAS. GA4 shows almost no purchases. Shopify says something else entirely. What’s my source of truth?
We doubled the budget. The platform numbers doubled too. Revenue didn’t.
LinkedIn CPCs hit $30. Nobody could tell me if a single closed deal ever touched those clicks.
We celebrate MQLs on Monday and miss revenue on Friday.
We hired an agency, a freelancer, and a consultant. Still no pipeline.
Signups grow. Revenue doesn’t. Nobody can explain why.
The agency’s report says great month. Our bank account disagrees.
Testimonials
What Companies Say
The people who trusted me with their growth.
“I was lucky enough to hire Yaniv as cnvrg.io Head of Growth. Yaniv joined the company and basically built from scratch our leads generation system, including SEO, PPC, Email marketing, and leads scoring & leads tracking practices. Yaniv is one of those people who knows to do everything (and in case he doesn’t know something, he would in a day) and to manage any process / project. Yaniv is smart, sharp, devoted and hands on like no one I ever met before. He is the person you would like to go into a battle with.
“Yaniv is the ideal multi-skilled Digital Acquisition Leader. He is a rare case of having both top-analytical skills, fast-pacing savviness, alongside with strategic marketing leader abilities. Not only is he highly insightful and professional but he always brings a positive outlook, a straightforward attitude to every business-related interaction we had. He is a pleasure to work with and I look forward to seeing what the future holds for him.
“Yaniv is one of the most knowledgeable people in the area of marketing & Growth. His is direct, no bullshit approach will help you approach things in angles that you might not have thought of before. His passion is contagious (in a positive way), and it has been a pleasure working with him.
“Yaniv is a diligent professional, with a rare combination of simultaneously being highly detail-oriented as well as grasping and acting towards the wider picture. This was evident in the time I worked with him, through how he connected the wider business strategy & needs into his day-to-day tactics. It was a pleasure working closely with Yaniv, and I highly and genuinely recommend him - without doubt a strong contributor who provides added value!
No lock-in. Ever.
Month one is a paid diagnostic. If I can’t show you a clear path to revenue, I tell you, we part, and you keep the full plan.
Work with me
Three ways to start
Tell me about your growth challenge. I’ll tell you if I can help.
Diagnostic
Month-one paid diagnostic. I map the funnel, audit tracking, find the single biggest constraint, and hand you the plan. Keep it whether we continue or not.
Operator
Embedded Fractional CMO / Head of Growth. I own the funnel and the number, run the channels, and ship every week. Up to 3 clients at a time.
AI infrastructure
Custom n8n workflows, Claude Code pipelines, AI agents and attribution systems — built and run so marketing moves at machine speed.
Original research
The State of AI Search Visibility 2026
My data study on how B2B brands show up, or vanish, inside ChatGPT, Perplexity, and Google AI Overviews.
FAQ
Frequently Asked Questions
Common questions about working together.
What does “fractional” mean?
I work with up to 3 companies at a time, part-time. You get the strategic thinking and execution of a full-time Head of Growth at a fraction of the cost.
What is the investment?
It depends on scope and commitment. Engagements typically start at $8K–$18K/month. Let’s talk. I am transparent.
Do you work with startups or enterprises?
Both. I have worked with early-stage startups ($200K ARR) and scaled enterprises ($20M ARR). If you are serious about growth, we should talk.
What channels do you focus on?
Google, Meta, LinkedIn, TikTok, Snapchat, X, Reddit, YouTube, Telegram, SEO, email, affiliate, ABM, product-led growth. Whatever drives the best ROI for your business. I do not default to one strategy.
Do you only do marketing?
No. I build the entire growth system: strategy, channels, attribution, automation, team, product-led loops. Full-stack growth.
How do I know if we are a fit?
Book a 15-minute call. I will give you honest feedback. If I can help, we will talk next steps. If I can not, I will tell you immediately.
Do you offer hourly consulting?
Yes. My hourly rate is $300 per hour for deep-dive consulting, audits, or advisory sessions.
The hub
Explore Every Service
From fractional leadership to AI marketing systems. Three case studies. Eight Hebrew pages. One operator. Two paths most teams start with: a full-stack fractional CMO & Head of Growth engagement and revenue-tied paid media.
AI Marketing Systems
Custom n8n, Claude Code, AI agents. Not prompts.
Fractional CMO
Senior, embedded, accountable for revenue.
Head of Growth
Full-funnel ownership. 4-5 hrs/day.
SEO & GEO
Revenue-attributed organic. 5M+ Elementor users.
User Acquisition
$100M+ managed across 9 platforms.
Performance Marketing
Every channel traces to revenue.
CRO
Systematic testing. More revenue from existing traffic.
Lifecycle Marketing
Onboarding to winback. Automated, attributed.
Product Marketing
Positioning, GTM, launch playbooks.
Demand Generation
Pipeline that sales trusts. ABM, SEO, content.
Marketing Ops
Attribution, automation, dashboards.
Case Studies
Elementor, Riverside, cnvrg.io. Real numbers.
What I do
Pick the problem you are solving
Fractional marketing leadership and the channels that compound: GEO, SEO, paid media, attribution, and lifecycle. A 100x exit and over $100M in managed spend sit behind every play below.
Start the conversation
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