Google Ads / One Channel, Full Funnel
I run Google Ads as one channel inside a fractional growth engagement, integrated with your full funnel, not as isolated campaign management. Search, Performance Max, Demand Gen, and YouTube get wired to the same pipeline, attribution, and revenue model I own as your fractional growth lead, so spend ties to outcomes you can actually see.
Most Google Ads consultants optimize the account in a vacuum: they chase a lower cost per click while the funnel underneath leaks and the board still cannot tell what the spend returned. I do not work that way. Google Ads is one lever I pull as your fractional head of growth, sitting alongside lifecycle, CRO, analytics, and the rest of the engine. The account decisions are made against your real funnel math, not against platform vanity metrics.
In practice that means the campaign structure maps to your pipeline stages, conversion tracking feeds the same source of truth as the rest of marketing, and budget shifts happen because the downstream revenue says so. You are not buying campaign babysitting. You are buying a senior operator who treats paid search as a connected part of a growth system. For the standalone paid discipline see performance marketing; for the demand side see demand generation.
Campaigns built around buyer intent tiers, tight match-type and negative strategy, and ad copy mapped to where the searcher sits in the funnel rather than one generic message for every keyword.
PMax run with asset-group discipline, audience signals, and brand and lead-quality exclusions so it does not quietly cannibalize brand search or flood you with junk conversions.
Upper-funnel video and Demand Gen used to create demand, with retargeting and view-through wired into the same measurement model so it is judged on assisted pipeline, not last-click alone.
Offline conversion imports, value-based bidding, and enhanced conversions set up so Google optimizes toward qualified pipeline and revenue, not raw form fills.
Brand campaigns isolated and reported separately so incremental, non-brand demand is never hidden inside flattering blended numbers.
Tight loop between ad, landing page, and offer, run with the CRO work I own so the click has somewhere good to land. See CRO.
Google Ads is right when there is existing search demand for your category, your unit economics can absorb a paid channel, and you have or are building the funnel to convert intent into revenue. For most B2B SaaS with a clear problem buyers search for, and for ecommerce with real product demand, it earns its place.
It is the wrong first move when nobody is searching for what you do yet, when your category has to be created before it can be captured, or when your funnel leaks so badly that more traffic just means more waste. In those cases I will tell you to fix positioning, demand creation, or conversion first, and I will say so before you spend. That honesty is the point of hiring an operator instead of an agency paid to keep the spend flowing.
Paid search only compounds when it is connected. As your fractional growth lead I wire Google Ads into the same attribution, the same lifecycle, and the same revenue reporting as every other channel. A click becomes a tracked lead, the lead enters the nurture I also own, and the closed revenue flows back into bidding so the platform learns from real outcomes. See how the broader engine fits together on user acquisition and fractional CMO.
I led acquisition at Elementor from roughly $200K to over $20M ARR between 2018 and 2020 as the company grew past five million users. I led growth at cnvrg.io, an MLOps platform, ahead of its acquisition by Intel announced in November 2020 (TechCrunch). I drove 337% MRR growth at Riverside as a growth operator. Paid acquisition was one lever inside those engines, never the whole story, which is exactly how I run it for you. Full detail on the Elementor and cnvrg.io case studies.
You are not buying a PPC management retainer. You are buying a fractional growth engagement in which Google Ads is one of the channels I run end to end.
2-4 week audit of your growth stack plus a 90-day roadmap. Fixed scope, converts to a retainer.
Tracking, offline conversion, and attribution plumbing that makes paid search measurable. See marketing ops.
No. I run Google Ads as one channel inside a fractional growth engagement, integrated with your full funnel, not as isolated campaign management. That is what protects the spend from optimizing in a vacuum.
Search, Performance Max, Demand Gen, and YouTube, each chosen for the funnel job it does and measured against pipeline and revenue rather than platform vanity metrics.
Yes. B2B SaaS gets intent-led Search plus Demand Gen wired to pipeline; ecommerce gets shopping and PMax tied to value-based bidding and real margin.
I will tell you before you spend. If demand does not exist yet or the funnel leaks, I fix positioning, demand creation, or conversion first. I am an operator, not an agency paid to keep budget flowing.
Against the same revenue and attribution model I own for the whole engagement: qualified pipeline and closed revenue, with brand and non-brand reported separately so incremental demand is never hidden.
Yes, I am Israel-based and run paid search for Israeli and US-facing companies, but always as part of a fractional growth role rather than as a pure PPC contractor.
A fixed-scope diagnostic sprint runs $6,000 to $8,000. Infrastructure builds start at $5,000 per month. A full embedded operator engagement runs $8,000 to $18,000 per month.
Yes. I build offline conversion imports, enhanced conversions, and the attribution plumbing so Google optimizes toward qualified pipeline. See marketing ops.
Book a 15-min call. I will tell you whether paid search is your next move or whether something upstream needs fixing first.