Lifecycle Marketing & Retention
Onboarding sequences that activate, upgrade flows that convert, winback campaigns that recover, and churn signals that alert before it's too late. Automated, personalized, revenue-attributed.
Acquiring a user costs money. Keeping them costs less and compounds more. Yaniv builds lifecycle systems: onboarding email sequences, in-app activation triggers, upgrade prompts at the right moment, churn prediction models, and winback campaigns. All automated via n8n, all attributed to revenue.
What's Included
- Onboarding email and in-app sequences
- Activation milestone tracking and nudges
- Upgrade and paywall optimization
- Churn prediction and early-warning signals
- Winback campaigns for churned users
- NPS and feedback collection automation
- Lifecycle analytics and cohort reporting
- CRM integration (Braze, Intercom, Customer.io, or custom)
Frequently Asked Questions
Braze, Intercom, Customer.io, Mailchimp, HubSpot, or custom n8n-based automation. The tool depends on your scale and stack. I recommend based on actual needs, not vendor partnerships.
Activation rate, time-to-value, upgrade rate, net revenue retention, churn rate by cohort. Every lifecycle touchpoint maps to a revenue outcome.
Ready to Talk?
15 minutes. No decks. Just a conversation about your growth bottleneck.
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