Who you’re hiring
About Yaniv Goldenberg, the operator
I’m a growth operator. Not a strategist who hands you a deck and walks away. I build the systems, run the channels, hire the team, and own the number. Over 10 years I’ve done this for three companies that became category leaders.
I currently work as a Fractional Head of Growth for 1 company at a time. My clients get the strategic depth of a VP of Growth and the execution speed of a technical operator, at a fraction of what a full-time hire costs.
What makes me different: I write code. n8n workflows, Claude Code pipelines, PostgreSQL attribution, AI agents that run marketing at machine speed.
Career timeline
A decade of owning the number
Three category leaders, one acquisition, $100M+ in media, every role measured in revenue, not reach.
Operating principles
What I believe
How I operate
From Traffic to Revenue: How I Operate
I run growth for companies that need a senior operator inside the business, not a deck and a handshake. You should know exactly who you are hiring and how I think before we ever get on a call.
My job is one thing: from traffic to revenue. Most teams have plenty of traffic. They have ad spend, organic visits, and a steady stream of signups. What they do not have is a clean path from that traffic to paid customers. I find where the path breaks, I fix it, and I report the result in money, not impressions. That is the whole point of working with me.
Diagnose first
Map the funnel end to end, audit the tracking, find the single biggest constraint, and size the opportunity.
Build the operating system
Clean attribution, a weekly revenue review, and a short list of bets ranked by return.
Run the bets
Run the plays that move revenue, kill the losers fast, and double the winners. No vanity metrics.
Report in money
If a number does not connect to revenue, I do not report it. You always see what the work is worth.
Read the full approach
The work is data-driven and execution-focused. I read the analytics before I touch the strategy. I check the tracking before I trust the numbers. Then I run the plays that move revenue: paid media that pays back, landing pages that convert, lifecycle email that recovers lost signups, and funnel fixes that stop the leaks. I drove Riverside +337% MRR by doing exactly this, one constraint at a time. Expect that discipline from me, not buzzwords.
I have run growth across very different stages. I took Elementor to 100x ARR as the business scaled. I have managed $100M+ in budgets across paid channels, so I know what discipline looks like when real money is on the line and a wasted week shows up in the P&L. The lessons carry across every account: respect the data, protect the budget, ship fast, measure honestly. This page is shaped by those lessons.
Here is how I operate inside a company. I diagnose first. I map the funnel end to end, find the single biggest constraint, and size the opportunity. Then I build the operating system around it: clean attribution, a weekly revenue review, and a short list of bets ranked by return. I run the bets, kill the losers fast, and double the winners. No vanity metrics. If a number does not connect to revenue, I do not report it. The people I work with tend to value that bluntness.
I am based in Israel and I work with founders, marketing leaders, and revenue teams who want a fractional operator embedded in the business. I plug into your stack, your data, and your team. I am not a marketing consultant who hands you a strategy and leaves. I own the number. If you want to understand the discipline behind growth roles like this, the U.S. Bureau of Labor Statistics overview of marketing managers is a useful baseline for what the function should actually deliver.
If you are reading this because you are deciding whether to bring me in, the test is simple. Do you have traffic that is not turning into enough revenue? Do you want a senior operator who reports in money and ships every week? If yes, that is the work I do. Let us look at your funnel and find the constraint.
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FAQ
Frequently asked questions
What does a Fractional Head of Growth actually do, and how is it different from a consultant?
I own the revenue number, not a slide deck. A consultant hands you a strategy and leaves. I embed in your business, plug into your stack and data, run the paid media, fix the funnel, and report results in money every week. You get a senior operator part-time, at a fraction of a full-time hire, with full accountability for output.
What kind of results has Yaniv Goldenberg driven?
Real, owned numbers. I drove Riverside +337% MRR by fixing the path from traffic to paid users one constraint at a time. I took Elementor to 100x ARR through its scaling phase. I have managed $100M+ in budgets across paid channels. I report in revenue, not impressions, so you always see what the work is worth in money.
How do you start an engagement?
I diagnose before I touch anything. I map your funnel end to end, audit the tracking, find the single biggest constraint, and size the opportunity. Then I build the operating system: clean attribution, a weekly revenue review, and a ranked list of bets. I run them, kill losers fast, double winners. Diagnosis first, execution second, vanity metrics never.
What types of companies and stages do you work with?
Founders, marketing leaders, and revenue teams who have traffic that is not converting into enough revenue. I have run growth from scale-up to large budgets, so I adapt the plays to your stage. The common thread: you want a senior operator embedded in the business who ships weekly and is measured on paid customers, not reach.
Why does About Yaniv Goldenberg keep emphasizing revenue over traffic?
Because traffic is the easy part and revenue is the hard part. Most teams already have visits, ad spend, and signups. What breaks is the path from that traffic to paying customers. I find where it breaks, fix it, and prove the fix in money. From traffic to revenue is not a tagline; it is the only outcome I am hired to deliver.