Demand Generation & ABM
Inbound pipeline that sales trusts. SEO, content, paid, lead scoring, and lead operations built to generate qualified opportunities, not MQLs that go nowhere.
Yaniv built the demand generation engine at cnvrg.io from scratch: SEO, content, paid, lead scoring, and lead operations. Inbound leads grew 180% YoY, SDR pipeline grew 1500%, and CAC dropped 40% before Intel acquired the company. The same methodology applies to any B2B with a digital acquisition model.
What's Included
- Inbound demand generation strategy and execution
- SEO for category ownership and intent capture
- Content marketing for enterprise buyers
- Paid demand gen (LinkedIn, Google, Reddit)
- Lead scoring and qualification models
- Lead routing and SDR handoff automation
- ABM programs for target account lists
- Pipeline attribution and reporting
Frequently Asked Questions
Primarily. Demand generation as a discipline is B2B: generating qualified pipeline for a sales team. B2C equivalents (user acquisition, growth) are covered under other services.
SEO-driven pipeline: 3-6 months. Paid + content: 4-8 weeks for initial pipeline. Lead scoring tuning: 2-4 weeks with sales feedback. The cnvrg.io case went from zero to 180% YoY in under 12 months.
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