The Fractional Head of Growth 90-Day Plan
What I Actually Deliver
The Fractional Head of Growth 90-Day Plan, Step by Step
Most growth hires waste the first quarter learning the business. I do not. My fractional head of growth 90-day plan is built to find revenue inside the funnel you already have, then compound it. I split the work into three 30-day blocks: diagnose, fix, scale. Each block has one job, a short list of metrics, and a hard checkpoint at day 30. You always know what I am doing and why. From traffic to revenue, in writing, with dates.
Days 0 to 30 are diagnosis. I read every data source you own: analytics, ad platforms, the CRM, the billing system, and the product itself. I map the full funnel from first click to paid retention, then I rank the leaks by lost revenue, not by how easy they are to fix. This is where the fractional head of growth 90-day plan earns its keep, because most teams optimize the step that is already working and ignore the one bleeding cash. The first 30 days end with a ranked teardown and a single number: the revenue you are leaving on the table this month.
Days 31 to 60 are the fix. I take the top three leaks from the teardown and close them in priority order. That might be a checkout that drops paying users, an ad account spending into a dead segment, or onboarding that loses people before they see value. I managed $100M+ in budgets across these accounts, so I know the difference between a creative problem and a targeting problem before I touch a dollar. This block of the fractional head of growth 90-day plan is hands-on execution, not slide decks. By day 60 the biggest leak is sealed and measured against a clean baseline.
Days 61 to 90 are scale. Once the funnel holds water, I pour more in. I expand the channels that convert, kill the ones that do not, and set up the reporting your team will run after I step back. When I drove Riverside +337% MRR, the lever was never a single hack. It was a tight loop: measure, cut waste, double down on what pays. The last block of the fractional head of growth 90-day plan installs that loop so growth keeps compounding once the engagement ends.
The model behind this is not mine alone. The 90-day structure draws on the same logic Michael Watkins lays out in The First 90 Days: secure early wins, match strategy to the situation, and build momentum before you ask for more. I adapt that framework to growth specifically, where the early wins are dollars recovered from a leaking funnel, not org-chart politics. A fractional head of growth 90-day plan that skips diagnosis and jumps to tactics is just expensive guessing.
You get a fractional head of growth at a fraction of a full-time cost, with a defined exit. No headcount, no two-year ramp, no consultant who disappears after the audit. I work inside your tools, report in your numbers, and hand the system back running. If your funnel converts traffic poorly today, the fractional head of growth 90-day plan tells you exactly where the money is going and gets it back. From traffic to revenue is the only outcome I sell.
Frequently asked questions
What exactly does the fractional head of growth 90-day plan deliver?
Three things, on a schedule. By day 30 you get a ranked funnel teardown with one number: the revenue you lose each month. By day 60 the top leak is fixed and measured against a clean baseline. By day 90 the converting channels are scaled and your team has a reporting system to run the loop after I leave. Concrete outputs, dated, in your numbers.
Why 90 days and not a longer retainer?
Ninety days is long enough to diagnose, fix the biggest leak, and prove the loop works, but short enough to force discipline. I split it into three 30-day blocks with a hard checkpoint at each. You see results by day 30, not month six. If the engagement extends, it extends on evidence, not on a contract that bills while I learn the business.
How is this different from hiring a marketing consultant or a full-time CMO?
A full-time hire costs a salary plus a two-year ramp. A consultant audits, then disappears. I work inside your tools, execute the fixes myself, and hand back a running system with a defined exit. I managed $100M+ in budgets, so the fix is hands-on, not a deck. You get senior growth operating capacity at a fraction of full-time cost.
What happens in the first 30 days of the plan?
Diagnosis. I read every data source you own: analytics, ad platforms, the CRM, billing, and the product. I map the funnel from first click to paid retention and rank the leaks by lost revenue, not by ease of fixing. The block ends with a written teardown and the single dollar figure you are leaving on the table this month. No execution yet, just the truth about where money leaks.
Do I need a big budget for the 90-day plan to work?
No. The first move is recovering revenue from the funnel you already have, before spending more. Most teams optimize the step that already works and ignore the one bleeding cash. I find that step first, then fix it, then scale only what converts. When I drove Riverside +337% MRR, the lever was cutting waste and doubling down, not adding spend. Budget size is not the gate.
Why a concrete plan beats a strategy deck
A strategy deck describes what should happen. A 90-day plan commits to what will ship, and when. Founders who have been burned by consultants want the second one. So this is the shape of a typical engagement: an audit that finds the real bleeds, a build phase that ships quick wins while standing up infrastructure, and a compounding phase that leaves you with a running engine and a dashboard you trust. Adjusted to your stage, but always concrete.
Days 0 to 30
Audit, narrative, and the ranked bleed list
The first month is diagnosis, not motion for its own sake. I read your funnel end to end, audit attribution and tracking, interview your team and a handful of customers, and map where revenue actually leaks. The output is a ranked list of the highest-leverage fixes and a clear growth narrative, so we spend the next 60 days on what moves the number rather than what feels busy.
- Full funnel and attribution audit with the tracking gaps named
- Customer and team interviews synthesized into positioning input
- Ranked list of revenue bleeds by leverage and effort
- Growth narrative and the one metric that matters this quarter
- A 60-day build plan you sign off on before any spend
Days 31 to 60
Quick wins shipped, infrastructure stood up
The second month is where things move. I ship the quick wins from the bleed list, the changes that lift the number in weeks, while building the infrastructure that compounds: clean tracking, the channels that fit your motion, and the dashboards that make growth legible to you and your board. If a hire is needed, the role and scorecard get drafted here.
- Top quick wins from the bleed list shipped and measured
- Tracking and attribution rebuilt so the data is trustworthy
- Priority channels built or fixed against your motion
- Live growth dashboard for you and the board
- Hiring plan and scorecard if the team needs a role
Days 61 to 90
Compounding loops and a running engine
The third month turns one-off wins into a repeatable system. The plays that worked get systematized into loops, the reporting cadence runs on its own, and you have a clear view of what to keep investing in. By day 90 you have a growth engine that runs whether I am at full hours or stepping back to advisory, plus a documented playbook your team can operate.
- Winning plays systematized into repeatable loops
- Reporting cadence and dashboard running on autopilot
- Documented growth playbook handed to your team
- Clear next-quarter investment plan by channel
- A running engine that does not depend on me being everywhere
The named artifacts you walk away with
Pricing
The 90-day plan runs inside an operator engagement. Advisory and AI-infra tiers available for lighter scope.
2-4 week audit of your growth stack plus a 90-day roadmap. Fixed scope, converts to a retainer.
- Full 90-day plan executed
- I ship, not just plan
- Board-ready dashboard
- Usually 6-month engagement
Frequently asked questions
Is this plan fixed or adapted to my company?
The shape is fixed (audit, build, compound) but the specific bleeds, channels, and deliverables are adapted to your stage, motion, and data. The first 30 days exist precisely to tailor the next 60.
What do I get in the first 30 days?
A full funnel and attribution audit, customer and team interviews, a ranked bleed list, a growth narrative, and a 60-day build plan you sign off on before any spend.
Do you actually ship work or just advise?
At the operator tier I ship: I run the channels, build the tracking, and produce the dashboards. At the advisor tier I produce the audit and plan and your team executes.
What happens after 90 days?
You have a running engine and a documented playbook. Most clients continue at full or reduced hours; some step me back to advisory once the system is stable.
How many hours a week is this?
Operator engagements are typically 20 to 25 hours a week. Advisory is a few hours a month. The plan scales to the hours.
What does it cost?
A fixed-scope diagnostic sprint runs $6,000 to $8,000. Infrastructure builds start at $5,000 per month. A full embedded operator engagement runs $8,000 to $18,000 per month.
Can you guarantee results in 90 days?
I guarantee the deliverables and the rigor, not a specific revenue number, because growth depends on factors beyond marketing. What I commit to is shipping the named artifacts and moving the metric we agree on.
Know exactly what you are buying before you sign
Book a 15-min call. I will sketch the first 30 days for your specific situation, free.
Let's turn this into measurable revenue
Book a 15-min call. I will tell you whether this is your next move, or whether your money is better spent elsewhere.