Revenue-First Growth for Online Retail
Fractional CMO for E-Commerce
Full-funnel growth leadership for online stores: paid acquisition, SEO, email/SMS lifecycle, CRO, and attribution. Shopify, WooCommerce, and custom platforms.
9
Ad Platforms Managed
$100M+
Cumulative Spend
Full-Funnel
Attribution Built
TL;DR
E-commerce growth requires channel mix discipline, creative velocity, lifecycle automation, and unit economics vigilance. Yaniv manages paid acquisition across 9 platforms, builds email/SMS lifecycle sequences, optimizes conversion funnels, and connects everything to revenue attribution so every marketing dollar traces to a purchase.
E-Commerce Growth Priorities
- Paid acquisition: Google Shopping, Meta, TikTok with ROAS guardrails
- Email and SMS lifecycle: abandoned cart, post-purchase, winback
- Conversion rate optimization: PDP, collection, checkout
- SEO: product and category page optimization at scale
- Attribution: multi-touch, cross-device, server-side
- Creative production: UGC, product video, lifestyle photography pipeline
- Retention: loyalty, referral, repeat purchase mechanics
FAQ
Which e-commerce platforms?
Shopify (primary), WooCommerce, custom builds. Shopify is the default recommendation for most DTC brands.
What ad budget do I need?
$15K+/month to make the fractional model worthwhile. Below that, a focused agency on one channel is more efficient.
Back to: Fractional CMO