Services
Find the right support for your next growth constraint.
Built the growth engine that took cnvrg.io to its acquisition by Intel.
Start with the growth problem: demand, conversion, measurement or senior ownership. I lead strategy and personally deliver the agreed work, including product marketing, websites and brand builds. Advisory is the advice-only option. Choose a starting point below, then compare scope, responsibilities and fees.
I reply within 1 business day.
Problem selector
Pick the sentence that sounds like your quarter.
Recommended starting point
Start with the Diagnostic
Before more budget moves, the acquisition path gets measured end to end. You leave with a channel plan that names an owner, a budget and a target per motion, and you can run it without me.
Start with the Diagnostic
Offer, page and follow-up get examined as one path rather than three teams. You leave with a prioritised conversion plan and the order to test it in.
Start with the Diagnostic, then AI infrastructure
One attribution model, agreed metric definitions, then the workflows and monitoring that keep them true. Measurement first, automation second, because automating a wrong number scales the mistake.
Start with Operator
I own the agreed growth plan, measurement and weekly operating review, and personally deliver the scoped work alongside your team. We define the decisions I own, your team's responsibilities and how progress will be reviewed before starting.
Engagements
Choose the scope and ownership you need.
Diagnostic
$6–8K, fixed scope
- Buyer
- A team that suspects a leak but cannot name it
- Output
- Written diagnosis plus prioritised plan
- Scope
- Acquisition, conversion and measurement path
- Term
- One engagement, fixed scope
Operator
Pricing and terms agreed for the engagementscoped per engagement
I take on 3 Operator clients at a time.
- Buyer
- A growth-stage team that needs one accountable owner
- Output
- Owned execution and a weekly operating review
- Scope
- Demand, conversion and measurement
Advisory
- Buyer
- A team that executes well but needs sharper priorities
- Output
- Guidance, decision support, no execution ownership
- Scope
- Cadence and decision rights per track
AI infrastructure
Pricing and terms agreed for the engagementscoped per engagement
- Buyer
- A team whose volume outruns manual work
- Output
- Installed workflows, measurement and monitoring
- Scope
- Systems with an explicit approval boundary
Website & Brand Build
- Buyer
- A business that needs a complete website and brand build
- Output
- A website and brand build within an agreed scope
- Scope
- Agree the audience, brand requirements, pages, content responsibilities and handoff before work starts
Responsibilities
Who owns what, written down before we start.
| Area | I own | Your team owns |
|---|---|---|
| Strategy | The growth plan, the sequence and the trade-offs | Business constraints, budget ceiling, final go or no-go |
| Measurement | Attribution model and metric definitions | Data access and a single source system |
| Execution | Prioritisation, briefs and quality bar | Delivery capacity inside the plan |
| Reporting | One weekly review against agreed definitions | Attendance and decisions at that review |
| Publishing | Recommendation and readiness check | Approval before anything goes live |
What sets the price, and what the proposal states
Pricing depends on the scope of the engagement. The scope changes with the accountability level, who implements the work, the channel mix and spend under management, the systems to be built and the time commitment.
Before work starts, the proposal states the work I will personally deliver, the inputs and approvals needed from your team, the deliverables and handoff, and the commercial terms: billing currency, taxes where applicable, payment schedule, duration, notice and handover.
Process
From call to first shipped change.
Fit call
You name the constraint. I say whether I am the right owner for it, and what I would do first.
Baseline
Data access, definitions agreed in writing, current numbers restated so we argue about the same thing. Record the source and period beside each baseline so later reviews compare the same measure.
Plan
A prioritised sequence with owners, targets and the order to test in. This is the deliverable.
For each agreed workstream, name the input your team supplies, the deliverable, the approval point and who maintains it afterward. Advisory provides decisions and guidance; implementation and ongoing ownership need their own agreed scope.
A useful test plan records the decision as well as the task: the current baseline, the hypothesis, the metric definition, the review point and the person who decides what happens next. Keep tracking changes, product releases and other material changes beside the result. An observed improvement can justify another test without proving that this change caused it. When the evidence is inconclusive, record that explicitly rather than turning a completed task into a claimed win.
Cadence
Weekly review, one page, against the agreed definitions. Changes get shipped or explicitly parked.
Experience
Business models, go-to-market motions and industries
Where a company is named, a published case study or the About page documents the work behind it.
Business model
My work spans B2B and B2C, e-commerce stores, marketplaces, and businesses that sell services.
- B2B: cnvrg.io (Head of Growth). I built demand with technical B2B buyers evaluating an MLOps platform.
Go-to-market
I have run growth in product-led (PLG) motions, in sales-led and ABM programs, and in marketing to developers.
- Product-led: Elementor, Head of Acquisition & Growth. A self-serve, product-led model.
- Product-led: Riverside.fm, Head of Paid Acquisition. Paid acquisition alongside a product-led model.
- Sales-led: cnvrg.io, Head of Growth. My remit ran from creating demand to qualifying it and handing it to sales.
- Developer marketing and ABM: Intel Developer Cloud, where I was Growth Lead. The job was demand generation plus ABM to win platform adoption from enterprises, researchers and developers.
Industries
I have also worked in hardware and HPC, cybersecurity and security, and gaming.
- HPC and hardware: Intel Developer Cloud, Growth Lead. An AI/HPC compute platform, where I worked on demand generation.
Full directory
Every specialty, after the decision.
A capability is not a commercial package. This list is here so nothing gets lost, not to route the buying decision. Related hubs: consulting areas, advisory tracks and case studies.
If your team needs to practice a specific growth task, hands-on marketing workshops use your working context and produce an agreed artifact, owner and follow-through plan.
Growth marketing services: your questions answered
What do your growth marketing services actually cover?
They cover four growth problems: demand, conversion, measurement and senior ownership, across acquisition, conversion, lifecycle and measurement. I lead strategy and personally deliver the agreed work, including product marketing, websites and brand builds; Advisory is the advice-only option.
How are growth marketing services different from hiring an agency?
An agency sells you hours against a scope; I own a number. Growth marketing services from a fractional operator mean one senior person accountable for pipeline and revenue, not a rotating team optimizing whatever brief they were handed.
Do your growth marketing services fit early-stage startups or later-stage companies?
Both, but the work changes. Early stage, growth marketing services are about finding the one channel that repeatably converts. Later stage, they are about removing the leaks between spend and revenue. I scope to the stage you are actually at, not a template.
How quickly do growth marketing services show results?
The first weeks are diagnosis: where the funnel leaks and which number is lying to you. Real compounding takes a quarter or two, because durable growth comes from fixed systems, not a one-off campaign spike. I would rather show you a trustworthy number than a vanity one.
What does a growth marketing services engagement look like day to day?
I work inside your stack, not around it: owning the analytics, the paid accounts, and the lifecycle flows directly, reporting against revenue, and making the call on where the next dollar goes. If a channel stops earning its keep, I cut it before it drains the budget. You get an operator, not a consultant emailing recommendations.
Are you taking on new clients right now?
I agree the scope, time commitment and availability for each client or project before work starts. Availability changes over time, so I will not promise a free slot on this page. To find out where things stand now, tell me about your situation through the form or book a 15-minute call. I reply within 1 business day.
How many hours per day do you dedicate to a client?
There is no fixed number of hours per day. I agree the scope, time commitment and availability for each client or project before work starts. Embedded means I work inside your stack rather than around it.
Does Advisory include hands-on implementation?
No. Advisory is diagnosis, decisions and guidance only. Implementation is done by your team or under a separately agreed engagement. That is why Advisory suits teams that already have execution capacity and need a senior growth perspective steering the work.
Who is this work not a fit for?
This is not a fit for buyers who want cheaper media buying. If the brief is running Meta for a lower fee than your current agency, look elsewhere, because this is not an execution arbitrage model. It is also not a fit for free advisory boards or pre-revenue companies looking for equity-only strategic guidance.
Is there a minimum engagement length, and how do I end an engagement?
Contract terms, including duration and notice period, are agreed per engagement. Ending a fractional engagement involves no severance. Scope and exit terms are agreed before we start. If progress stalls, we review the scope and next steps under the agreed contract terms.
Can we put an NDA in place, and how do you treat confidential data?
We settle it client by client, with the NDA and data-handling terms agreed ahead of the work.
Who owns the ad accounts, content and IP?
Ownership stays with you: the ad accounts, the content produced and, unless the agreement says something different, the IP.
How many client engagements do you run in parallel?
The number follows from scope. Capacity is set for each engagement's scope before work begins.
What happens if an agreed target is missed?
That is spelled out in the contract. For an engagement linked to a target, the agreement itself says what follows a miss.
How soon can you start?
Usually immediately after signing.
Who pays for tools and software?
The proposal settles it for each engagement, since tool and software costs are agreed there.
Who covers travel costs?
Travel costs fall to the client whenever the engagement includes travel.
What should I prepare before the first call?
Bring the constraint you want support with, the logic of your business and your ICP. It also helps to list what is written down today and what you are tracking.
At the end of an engagement, do you keep any access or data of ours?
Once we finish, my access is removed and client data in my possession is deleted, while accounts and content remain yours.
Before the call
What to bring
- A clear understanding of the problem, the business logic and your ICP, plus what is documented and what is being tracked.
- The stage you are at, approximate numbers and the single growth problem that most needs moving.
- Your team, your main constraint, the current funnel, the business model and the way revenue is defined.
What you do not need
- Complete numbers. Unknown figures are fine to flag as unknown, and nothing has to be filled in before we talk.
- A well-crafted intro. One real number and one real problem are plenty.
- Any commitment. A message or a booked time is not an order for a project.
What happens next
- I will say plainly on the call if this service is the right next move, or if your budget belongs somewhere else.
- A fit leads to a written proposal; it covers scope, deliverables, terms and availability ahead of the first piece of work.
Name the constraint on the call and we will pick the smallest engagement that fixes it.
I reply within 1 business day.
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Work with Yaniv
Fractional Head of Growth for B2B SaaS, B2C, and e-commerce. Revenue that compounds, not spikes. Any channel, any motion, any stage.