How we work together
Four advisory tracks, one operator
Board-level and founder advisory: strategy, growth direction, and senior judgment without a full-time hire. Retainer or equity, structured around your stage and cap table. Each track names what it includes, who it is for, and the number it is measured against.
SaaS Marketing Advisor
Early-stage marketing advisory for SaaS founders still finding the motion. Positioning, the first paid channels, and the analytics that tell you which one is working.
For: pre-Series-A SaaS · Number attached: Riverside +337% MRR
See the SaaS advisory trackFractional Growth Advisor
For pre-PMF and bootstrapped founders who need direction, not a full-time leader. A weekly cadence on the one constraint holding back your number, with the ranking to back it.
For: pre-PMF, bootstrapped · Number attached: $100M+ budgets managed
See the growth advisory trackBoard-Level Marketing Advisor
Board-level marketing guidance for startups: strategy, senior hires, and growth direction. The voice in the room that keeps growth honest between board meetings.
For: funded, scaling teams · Number attached: Elementor 100x ARR
See the board advisory trackEquity-Warrant Advisor
Advisory in exchange for an equity warrant: aligned incentives, low cash. For founders who would rather pay in upside than retainer when the runway is tight.
For: low-cash, high-upside · Number attached: skin in the game
See the equity advisory trackEvery track runs on a clear set of terms. Read exactly how equity, scope, and terms work in an advisory agreement before you commit.
Not sure which track? Match your stage
Pick your stage and I will point you to the track that fits. Or skip it: every track above is open, and a 15-min call sorts it faster than any quiz.
Why advisory, done right
Fractional advisory engagements that move revenue
Most advisory ends at a slide deck.
Mine ends at a number on your P&L.
Built for founders who already have a product and traffic, but watch both leak before they turn into paid customers. I do not grade your strategy once a quarter. I embed as your Fractional Head of Growth, take the funnel apart, and rebuild the parts that are bleeding money.
The model
The model is simple. You get a senior operator on a fraction of a full-time cost, with full ownership of the work, not just the opinion. I have managed $100M+ in budgets, so I know where the waste hides: dead ad sets, broken attribution, a signup flow that loses half its starts, and pricing that prices out your best buyers. Fractional advisory engagements give you that judgment without the headcount, the equity grant, or the twelve-month ramp a new VP needs before they ship anything.
How I work
Three moves, every engagement. No theater. No twenty-tab dashboard nobody reads.
Two weeks of diagnosis
Analytics, ad accounts, CRM, and billing into one view. The whole journey, first click to renewal, on one map.
Rank the revenue leaks
The three places the most revenue is escaping, ranked by how fast and how cheaply each can be fixed.
Weekly cadence
Ship one change, measure it, keep what works, cut what does not. No theater, no dashboard nobody reads.
Real outcomes, not theory. I took Elementor to 100x ARR by treating growth as a system: acquisition, activation, and retention wired together so each feeds the next. I drove Riverside +337% MRR by fixing the path from signup to paid, not by buying more traffic. The same method runs underneath every engagement, scaled to your stage.
“Most advisory work ends at a slide deck. Mine ends at a number on your P&L.”
Who this is for, and who it is not
I work on the revenue engine: paid acquisition, CRO, lifecycle and retention, pricing, and the analytics that tell you the truth about all four. Sell a real product to real buyers and want someone accountable for the line that goes up? This is the fastest way to put a senior operator on it without hiring one full time.
Good fit
- A real product sold to real buyers
- Existing traffic that leaks before it converts
- A founder who wants someone accountable for revenue
Not a fit
- A brand refresh or a new logo
- A manifesto or a positioning document to file away
- A quarterly check-in with no execution attached
Engagements run month to month, scoped to outcomes we agree on before I start. You see what I am working on, why it ranks where it does, and what it moved.
From traffic to revenue is the whole principle. Traffic is easy to buy and easy to brag about. Revenue is the only number that pays your team and funds your next bet, and it is what every engagement I run is measured against. For grounding, the Harvard Business Review primer on marketing ROI is a solid baseline for return on every growth dollar.
The next step is a short call. We look at your funnel, I name the two or three things I would fix first, and you decide if it is a fit. No deck. No pitch. Just where the money is leaking and how fast we can stop it.
Keep exploring
Every advisory engagement & related work
The individual advisory tracks, the growth hubs they connect to, and the comparisons founders read before they choose.
Advisory engagements
More to explore
Related
Comparing advisory against a mentor marketplace? The honest breakdown of when a marketing mentor is the right buy, and when it quietly costs a quarter, is on its own page.
Before you book
Frequently asked questions
What exactly are fractional advisory engagements and how do they differ from consulting?
A consultant hands you a deck and leaves. In my fractional advisory engagements I embed as your Fractional Head of Growth and own the work end to end: I run the ad accounts, fix the signup flow, rebuild attribution, and report on the revenue it moved. You get a senior operator on a fraction of full-time cost, accountable for results, not just recommendations you have to execute yourself.
How do you structure a fractional advisory engagement?
Two weeks of diagnosis first. I pull your analytics, ad accounts, CRM, and billing into one view, map the full journey from first click to renewal, and rank the three biggest revenue leaks by speed and cost to fix. After that we run a weekly cadence: ship one change, measure it, keep what works, cut what does not. Month to month, scoped to outcomes we agree on before I start.
What kind of results have you driven in past growth roles?
The approved numbers I stand behind: I took Elementor to 100x ARR by wiring acquisition, activation, and retention into one system, and I drove Riverside +337% MRR by fixing the path from signup to paid rather than buying more traffic. I have also managed $100M+ in budgets, which is mostly an education in where spend gets wasted and how to stop it.
Who is a good fit for these engagements, and who is not?
Good fit: founders and operators with a real product and existing traffic who watch both leak before they convert. I work on paid acquisition, conversion-rate optimization, lifecycle, retention, pricing, and the analytics underneath. Bad fit: anyone wanting a brand refresh, a logo, or a manifesto. I am accountable for the revenue line, not the brand book.
How much time do fractional advisory engagements require from my team?
Far less than hiring a VP. I do the diagnosis and the building; your team grants me access to the tools and shows up for one weekly working session to review what shipped and what moved. I own execution, so you are not assigning your people my tasks. The point of a fractional model is that the senior operator carries the load, not your existing team.
How do you measure success in an engagement?
Against revenue, not vanity metrics. Traffic is easy to buy and easy to brag about; revenue is the only number that funds your team. Every change ties back to a stage of the funnel with a clear before-and-after, and I report exactly what each one moved. You see what I am working on, why it ranks where it does, and the impact. From traffic to revenue is the whole standard.