Marketing Advisor for Startups
A marketing advisor gives you senior judgment without the full-time hire: positioning, channel strategy, and the measurement that verifies both. Four advisory tracks from $3,000 a month, from board-level to equity deals. Advice is cheap; these engagements come with numbers attached.
Board-level and founder advisory - strategy, growth direction, and senior judgment without a full-time hire. Retainer or equity, structured around your stage and cap table.
Board Marketing Advisor
Board-level marketing guidance for startups: strategy, senior hires, and growth direction.
Growth Advisor
For pre-PMF and bootstrapped founders who need direction, not a full-time leader.
Marketing Advisor
Early-stage marketing advisory for SaaS founders still finding the motion.
Equity-Warrant Advisor
Advisory in exchange for an equity warrant - aligned incentives, low cash.
Advisory Agreement
How equity, scope, and terms work for an advisory engagement.
Fractional Advisory Engagements That Move Revenue
Most advisory work ends at a slide deck. Mine ends at a number on your P&L. My fractional advisory engagements are built for founders and operators who already have a product and traffic, but watch both leak before they turn into paid customers. I do not show up once a quarter to grade your strategy. I embed as your Fractional Head of Growth, take the funnel apart, and rebuild the parts that are bleeding money.
The model is simple. You get a senior operator on a fraction of a full-time cost, with full ownership of the work, not just the opinion. I have managed $100M+ in budgets, so I know where the waste hides: dead ad sets, broken attribution, a signup flow that loses half its starts, and pricing that prices out your best buyers. Fractional advisory engagements give you that judgment without the headcount, the equity grant, or the twelve-month ramp a new VP needs before they ship anything.
Here is how I work. The first two weeks are diagnosis. I pull your analytics, your ad accounts, your CRM, and your billing data into one view, then map the whole journey from first click to renewal. I find the three places where the most revenue is escaping and rank them by how fast and how cheaply they can be fixed. From there, every fractional advisory engagement runs on a weekly cadence: we ship one change, we measure it, we keep what works, and we cut what does not. No theater. No twenty-tab dashboard nobody reads.
What this looks like in practice draws on real outcomes. I took Elementor to 100x ARR by treating growth as a system, not a campaign: acquisition, activation, and retention wired together so each one feeds the next. I drove Riverside +337% MRR by fixing the path from signup to paid, not by buying more traffic. The same operating method runs underneath every one of my fractional advisory engagements, scaled to the size of your business and the stage you are at.
These engagements are not for everyone. If you want a brand refresh, a logo, or a manifesto, I am the wrong call. I work on the revenue engine: paid acquisition, conversion-rate optimization, lifecycle and retention, pricing, and the analytics layer that tells you the truth about all four. If you sell a real product to real buyers and you want someone accountable for the line that goes up, fractional advisory engagements are the fastest way to put a senior operator on that problem without hiring one full time.
Engagements run month to month, scoped to a clear set of outcomes we agree on before I start. You see exactly what I am working on, why it ranks where it does, and what it moved. The principle behind all of it is the one I lead with everywhere: from traffic to revenue. Traffic is easy to buy and easy to brag about. Revenue is the only number that pays your team and funds your next bet, and it is the number every fractional advisory engagement I run is measured against. For a grounding on the discipline itself, the Harvard Business Review primer on marketing ROI is a solid baseline for how to think about return on every growth dollar.
If that is the kind of partner you want, the next step is a short call. We look at your funnel, I tell you the two or three things I would fix first, and you decide whether fractional advisory engagements are the right fit. No deck. No pitch. Just where the money is leaking and how fast we can stop it.
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Frequently asked questions
What exactly are fractional advisory engagements and how do they differ from consulting?
A consultant hands you a deck and leaves. In my fractional advisory engagements I embed as your Fractional Head of Growth and own the work end to end: I run the ad accounts, fix the signup flow, rebuild attribution, and report on the revenue it moved. You get a senior operator on a fraction of full-time cost, accountable for results, not just recommendations you have to execute yourself.
How do you structure a fractional advisory engagement?
Two weeks of diagnosis first. I pull your analytics, ad accounts, CRM, and billing into one view, map the full journey from first click to renewal, and rank the three biggest revenue leaks by speed and cost to fix. After that we run a weekly cadence: ship one change, measure it, keep what works, cut what does not. Month to month, scoped to outcomes we agree on before I start.
What kind of results have you driven in past growth roles?
The approved numbers I stand behind: I took Elementor to 100x ARR by wiring acquisition, activation, and retention into one system, and I drove Riverside +337% MRR by fixing the path from signup to paid rather than buying more traffic. I have also managed $100M+ in budgets, which is mostly an education in where spend gets wasted and how to stop it.
Who is a good fit for these engagements, and who is not?
Good fit: founders and operators with a real product and existing traffic who watch both leak before they convert. I work on paid acquisition, conversion-rate optimization, lifecycle, retention, pricing, and the analytics underneath. Bad fit: anyone wanting a brand refresh, a logo, or a manifesto. I am accountable for the revenue line, not the brand book.
How much time do fractional advisory engagements require from my team?
Far less than hiring a VP. I do the diagnosis and the building; your team grants me access to the tools and shows up for one weekly working session to review what shipped and what moved. I own execution, so you are not assigning your people my tasks. The point of a fractional model is that the senior operator carries the load, not your existing team.
How do you measure success in an engagement?
Against revenue, not vanity metrics. Traffic is easy to buy and easy to brag about; revenue is the only number that funds your team. Every change ties back to a stage of the funnel with a clear before-and-after, and I report exactly what each one moved. You see what I am working on, why it ranks where it does, and the impact. From traffic to revenue is the whole standard.
Why work with me
Same operator who scaled Elementor from $200K to $20M ARR (100x in 3 years), tripled Riverside.fm MRR (+337%), and ran growth at cnvrg.io through its acquisition by Intel. You get the person who did the work, not a junior account manager.
Book a 15-min callLet's turn this into measurable revenue
Book a 15-min call. I will tell you whether this is your next move, or whether your money is better spent elsewhere.