Insights
Growth playbooks from the field
No theory. The exact systems I run for SaaS clients: AI search, paid efficiency, attribution, and the unit economics that actually move ARR.
Featured
AI Search Readiness Benchmark 2026: 56% Scored 60 or Below
Historical June 23, 2026 v1.12 rubric scores for 61 SaaS and AI sites: 56% scored 60 or below. Leaderboard, method and limitations; no platform-share, crawl-frequency or AI Overview-rate measurements.
GEO & AI Search
The Person schema setup that makes LLMs disambiguate you correctly
The Person schema setup that makes LLMs disambiguate you: the 5 minimum fields, the full version that wins, the sameAs block, and what to verify externally.
GEO & AI SearchAI Search Readiness Re-benchmark: Plan and Evidence Requirements
A plan for a repeatable SaaS AI-search readiness benchmark, with dated cohorts, reproducible checks and separate measurement of actual citations.
GEO & AI SearchHow to measure AI Search Visibility (open-source script)
How to measure AI search visibility with a repeatable method: define your buyer question set, query the engines, score your mentions, and act on the gaps.
GEO & AI SearchGEO vs SEO vs AEO: the 2026 definitions that actually matter
GEO vs SEO vs AEO in plain terms: what each one means in 2026, where they overlap, where they diverge, and which one to start with for your business.
GEO & AI Searchllms.txt: what it is, what it isn’t, and when to bother
llms.txt explained: what the file actually is, what it is not, when to ship it, and 5 proven rules for writing a useful llms.txt without wasting effort.
GEO & AI SearchPerplexity vs ChatGPT vs Gemini citation patterns (2026)
AI citations work differently in Perplexity, ChatGPT and Gemini. How each engine picks sources in 2026, what each rewards, and which to optimize first.
GEO & AI SearchHow ChatGPT decides what to cite: methodology breakdown
How ChatGPT decides what to cite: the live retrieval pipeline, the 5 levers that move ChatGPT citations, and how to test whether the model cites you.
GEO & AI SearchSEO בעידן AI: המדריך המלא ל-2026 בעברית
SEO בעידן AI לא מת, הוא השתנה. מה השתנה בחיפוש, למה קידום קלאסי כבר לא מספיק, ואיך זוכים גם בדירוג בגוגל וגם באזכור בתשובות של ChatGPT ו-Perplexity.
GEO & AI SearchAI Search Optimization Guide: 2026 Edition
An AI search optimization guide built for revenue, not vanity rankings. Learn how to earn citations in ChatGPT, Perplexity, and Google AI.
GEO & AI SearchAI Search Readiness: Audit Before a Competitor Owns the Answer
A free SEO and GEO skill that audits AI search readiness before a competitor owns the answer. Install it and run your first audit.
GEO & AI SearchWhat is GEO (Generative Engine Optimization)?
What is GEO? It is optimizing your content so AI engines like ChatGPT and Gemini cite you, not just rank you. Learn how it works and where to start.
Fractional CMO & Growth
SaaS Growth Fit: System Install or Embedded Operator?
Choose between System Install and embedded Operator by the growth problem, execution ownership and handoff your team needs. Advisory is a separate advice-only relationship.
Fractional CMO & GrowthThe Pricing Reset: The Most Ignored Growth Lever (30-50% ARR With Zero Ad Spend)
Pricing is the most ignored SaaS pricing strategy lever: 30-50% more ARR with zero ad spend. Willingness-to-pay, tiers, and grandfathering.
Fractional CMO & GrowthStop Running 5 Acquisition Channels at 20% Effort (Pick One, Scale It)
Running five acquisition channels at 20% effort is why none profit. The framework to pick one acquisition channel, the sprint, and kill criteria.
Fractional CMO & GrowthWhy Your Activation Funnel Isn’t Working (And the Dashboard That Fixes It)
Measure SaaS activation with product-specific events, mature signup cohorts and a SQL example that separates observed value from the ordered onboarding path.
Fractional CMO & GrowthThe 1000-User System: How I Took Elementor From $200K to $20M ARR
The proven SaaS growth system I used to scale Elementor from $200K to $20M ARR in three years: the 7 steps, the sequencing rule, and the real numbers.
Fractional CMO & GrowthCMO פרקציוני: מה זה, מתי צריך, וכמה זה עולה
CMO פרקציוני הוא מנהל שיווק בכיר במיקור חוץ שמוביל צמיחה בחלקיות משרה. מה זה, מתי צריך אחד, ההבדל מסוכנות ומשרה מלאה, וכמה זה עולה בישראל.
Fractional CMO & GrowthAI Marketing Automation Playbook
My AI marketing automation playbook shows the exact workflows, triggers, and revenue plays I run for growth teams. See the system and book a call.
Fractional CMO & GrowthElementor’s Growth Playbook: $200K to $20M ARR
The Elementor growth playbook I ran to scale a SaaS from early traction to 100x ARR. Real channels, funnel math, and retention systems. See how it works.
Fractional CMO & GrowthFractional CMO Guide: When to Hire One
A fractional cmo guide built on real growth work, not theory. Learn when to hire, what to pay, and how to measure ROI. Read the playbook and decide.
Attribution & Tracking
GA4 vs Shopify: 5 Real Reasons They Disagree
GA4 vs Shopify revenue never matches. Here are the 5 real causes, which source to trust for revenue vs traffic, and how to reconcile the gap.
Attribution & TrackingHow to Measure SEO Revenue (Not Just Traffic)
Learn how to measure SEO revenue with real attribution, not vanity traffic. A Fractional Head of Growth shows the exact method. Book a call to start.
The Growth Memo
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A growth marketing blog built on systems, not theory
This is a growth marketing blog with no recycled listicles and no theory you cannot ship. Every post is a system I actually run for B2B SaaS, consumer, and ecommerce companies: the exact GEO, SEO, paid media, attribution, lifecycle, and PLG playbooks that move revenue, not vanity traffic. The same operator who took Elementor from $200K to $20M ARR writes every word.
Use the categories above to jump to a topic, or start with the most-read playbooks below. If you want the next one in your inbox, the newsletter ships one field-tested system at a time.
Growth marketing blog: frequently asked questions
How often is this growth marketing blog updated?
When there is something real to publish: a finished experiment, a benchmark refresh, or a playbook proven on a live account. Cadence follows the work, not a content calendar, which is why posts carry data instead of padding.
Where should I start if I am new here?
Match your situation: AI search visibility questions start at the State of AI Search benchmark, broken funnels start at the growth leak audit, and hiring decisions start at the fractional CMO guide. Every post is self-contained with its sources linked.
Do you take guest posts or link placements?
No. Every post on this growth marketing blog is first-party work with verifiable numbers. Outreach offering content, links or AI-written drafts is declined, which keeps the citation quality of the archive intact.
Can I use the data and methods from these posts?
Yes, with attribution. Benchmarks publish their methodology and scoring rubrics precisely so they can be reproduced. If you run a method on your own site and get different numbers, that comparison is worth a conversation.
Are the posts on this blog written by AI?
AI assists the drafting, and every claim still clears human verification against source data before it ships. The blog is written by me, Yaniv Goldenberg. Posts also publish the dead hypotheses and the tests that did not move, not only the wins.