Marketing and growth consulting specialties

My Growth Consulting Specialties, From Traffic to Revenue

Acquisition is the first of my growth consulting specialties. Most companies pour money into the top of the funnel and assume more traffic equals more revenue. It rarely does. I map the entire funnel first: where visitors land, where they stall, and where they pay. Then I fix the leaks before I add spend. I have managed $100M+ in budgets across paid search, paid social, and demand channels, so I know exactly where a dollar dies and where it compounds. I treat acquisition as a math problem with a creative input, not a creative problem with a budget attached.

Retention is where the real margin lives, and it sits at the center of my growth consulting specialties. A customer who stays is worth far more than a customer you re-acquire. I build lifecycle systems that move people from sign-up to first value to habit. That means onboarding flows that get users to their aha moment fast, lifecycle email and in-product messaging tied to behavior, and churn-prevention triggers that fire before someone cancels, not after. When I drove Riverside to +337% MRR, retention and expansion did the heavy lifting, not just net-new logos. Keep more of what you win.

Analytics and measurement underpin every other specialty. You cannot grow what you cannot see. Before I touch a campaign, I make sure the data is clean: event tracking that fires correctly, attribution you can trust, and a single source of truth your team actually reads. I have rebuilt tracking stacks where 40% of conversions were invisible because of broken tagging. Fixing measurement is unglamorous work, but it is the foundation. Without it, every other one of my growth consulting specialties is guesswork dressed up as strategy.

Paid media is the specialty most people think of first, so I run it with discipline. I do not chase vanity reach or cost-per-click for its own sake. I optimize for cost per qualified pipeline and cost per retained customer. That means tight audience targeting, creative testing on a real cadence, and a feedback loop between ad spend and downstream revenue. Channels are interchangeable; the math is not. I have run paid programs at scale where the constraint was never budget, it was the funnel's ability to convert what the budget bought. I solve the funnel first, then I scale the spend.

Revenue operations and pricing round out my growth consulting specialties. Growth is not only top-of-funnel. How you package, price, and present an offer changes conversion more than almost any ad creative. I audit pricing pages, packaging, and the upgrade path inside the product. I look at where willingness to pay sits versus what you charge. Small pricing changes, tested properly, often outperform months of acquisition work. This is the area teams skip most often, and it is the one I find the most trapped revenue hiding in.

What ties these growth consulting specialties together is operating cadence. I do not run a quarter-long study and present findings. I work in tight loops: pick the highest-use metric, ship a change, measure it against a clean baseline, keep what wins, kill what loses. When I helped take Elementor to 100x ARR, the work was not one big bet. It was hundreds of small, measured decisions across acquisition, retention, and monetization, compounded over time. The mechanism is repeatable. I bring it to whatever stage your company is in.

Here is how I decide which specialty to start with. I look at where your money is leaking, not where it is easiest to add. If you have traffic but no conversion, I start with the funnel and analytics. If you convert but churn, I start with retention. If you sell well but underprice, I start with revenue operations. The point of having distinct growth consulting specialties is not to sell you all of them at once. It is to find the one constraint holding back your number, and remove it. Growth frameworks from sources like the team behind Reforge back this constraint-first approach with the same data I see in the field. If you want to know which of these specialties fits your business right now, the honest answer comes from your data, not a sales call. Send me your funnel numbers and I will tell you where I would start.

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