Fractional CMO for SaaS
Senior growth operator for B2B and B2C SaaS companies between $500K and $20M ARR. Paid, organic, lifecycle, attribution, and the data stack. Embedded in your team, accountable for revenue.
SaaS growth requires a specific operator profile: someone who understands product-led growth, can sequence acquisition channels, builds attribution, and knows when to shift from founder-led sales to scalable demand gen. Yaniv has done this at three SaaS companies: Elementor ($200K to $20M), Riverside.fm (337% MRR), cnvrg.io (acquired by Intel).
SaaS Growth Priorities
- Product-led growth mechanics: onboarding, activation, expansion loops
- Paid acquisition: Google, Meta, LinkedIn with SaaS-specific attribution
- SEO and GEO: category ownership and AI search visibility
- Lifecycle: trial-to-paid conversion, upgrade flows, churn prevention
- Revenue attribution: keyword to signup to MRR
- Pricing strategy: tier optimization, annual vs monthly, enterprise
- Data stack: Mixpanel/Amplitude, Stripe, server-side tracking
FAQ
Post-PMF, $500K-$20M ARR. Below $500K, you need a generalist founder-operator. Above $20M, you likely need a full-time CMO building a large team.
Both. Elementor was PLG. cnvrg.io was sales-led enterprise. The operator toolkit overlaps more than you'd think.