Case Studies
Three companies. Three different growth motions. Three outcomes you can verify on LinkedIn, in public benchmarks, and in funding announcements. No NDA-shielded vanity metrics.
The Cases
Click any case study to see the full playbook, metrics, and what was different about each engagement.
Designed and built the organic growth engine from scratch. Organic became the #1 acquisition channel. Zero dollars on link buying. The engine still runs years after departure.
Ran paid acquisition at scale across Google, Meta, and YouTube. Built the multi-touch attribution layer that survived iOS 14+ signal loss while pushing $450K/month into channels without breaking CAC.
Built the demand generation engine from zero: SEO, content, paid, lead scoring, and lead operations. Inbound leads grew 180% YoY and SDR opportunity pipeline grew 1500% before Intel acquired the company.
What These Have in Common
The motion was different. The discipline was the same.
- Measurement layer first. Attribution built before scaling spend. No engagement starts without revenue tracing from keyword/campaign to paid user.
- Channel sequencing. Google (cleanest buy signal) before LinkedIn (surgical targeting) before Meta/TikTok (scale). No paid channel started before the math worked.
- Outlast-the-engagement systems. Each company kept the playbook after I moved on. Documentation, internal training, and team upskilling are part of the work.
- Cross-functional ownership. Product, engineering, sales, finance: not stakeholders to manage, partners to build with. Growth doesn't ship without them.
- No vanity metrics. Every report has a dollar number attached. Activity isn't outcome.
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