Free marketing tools
Free marketing tools you can actually run, no signup
Led growth at cnvrg.io before its acquisition by Intel.
Decision tools I build for practical growth work. Model revenue, leadership costs, automation and pipeline, or organize HTML, tracking and conversion evidence. Use the results without an email gate, then work directly with me when you want to implement the next step.
Payback calculators
CAC Payback Calculator
Months of gross profit a new customer needs to repay what it cost to acquire, from your own period numbers.
Break-Even ROAS Calculator
The ROAS and ad cost per order at which an order stops losing money, from your order economics.
Fractional CMO Cost and Payback
Full-time CMO or head of growth, fractional or agency: cost, capacity, and the customers and leads each needs to pay back.
LTV:CAC Calculator
Lifetime gross profit against acquisition cost, from your revenue per customer, margin and churn.
Growth Diagnostic Payback Calculator
What a fixed-scope Diagnostic ($6–8K) has to recover to pay for itself, at both ends of the range.
Churn Reduction Value Calculator
The gross profit you keep by lowering monthly churn, month by month.
SEO and Content Payback Calculator
Leads a month that pay back an SEO, content or AI-search programme, and the month it breaks even.
Revenue and pipeline
B2B SaaS Revenue Funnel Calculator
Find the funnel assumption most worth testing next, and compare acquisition and bookings scenarios while keeping a model separate from a forecast.
Fractional CMO Cost Calculator
See leadership options side by side with their costs and capacity spelled out, and whether a full-time hire, a fractional engagement or an agency could fit what you need.
B2B Pipeline Coverage Calculator
Start from a bookings target and calculate the qualified pipeline, opportunities and leads behind it, using a stated deadline and sales-cycle assumption.
Full-Funnel Marketing Planner
Plan channel budgets, funnel stages, acquisition timing and revenue scenarios in one personalised marketing plan, then test the assumptions before you commit spend.
Growth infrastructure
JavaScript SEO and HTML Evidence Checker
Set raw HTML beside a rendered snapshot you provide to spot observable content gaps, then turn each gap into a specific check for engineering.
GA4 and GTM Tracking Evidence Checker
Check the tracking declarations in HTML you supply. The result splits installed-tag evidence from conversion and revenue joins not yet verified.
Marketing Automation ROI Calculator
Make the business case for automating a single recurring workflow, counting review, exceptions and ongoing cost, with recovered capacity kept apart from cash savings.
Conversion and strategy
Landing Page Conversion Experiment Planner
Turn what you have observed on a landing page into hypotheses worth testing, then rank the evidence, define the conversion and find out whether your traffic can support an experiment.
B2B Growth Decision Brief Builder
Make a prioritized growth brief that ties your goal to its evidence and next decision, with assumptions and counterevidence left in plain view.
Use each tool's published method and on-page output, with its stated inputs and limits. Local results do not require an email address.
I build these free marketing tools because the fastest way to show how I think about growth is to hand you a working piece of it.
Each one is a real application with its own logic and data, not a calculator with a lead form bolted on. Each tool is the same idea pointed at a different growth problem.
AI Visibility Audit: are you cited when buyers ask AI?
Review the AI Visibility Audit and record comparable buyer-prompt observations. Check the provider, prompt, time and actual answer behind each result; provider coverage must come from the run evidence. The observation worksheet works without email and does not call an AI provider.
Free local worksheet; no signup required. Completion time depends on the evidence you provide.
The rest of the toolkit
UTM Guardian: free UTM builder and checker
Paste a campaign link to receive a 0–100 local rule score for parameter presence, casing and source consistency. Build links using the available platform configurations, checking any macros against the platform's current documentation. The score is not a certification of platform setup, report accuracy or revenue attribution.
More free marketing tools are shipping
This directory can grow as useful tools are completed. Each tool should state its inputs, method, outputs and limits; a local calculator or evidence worksheet can be useful without making a live request or storing inputs.
The standard
What makes these different from other free marketing tools
Three things separate these from the average free tool: they are honest about their own limits, the methodology is in the open, and they respect your inbox.
Honest about their own limits
The AI Visibility Audit tells you on the page that it cannot see behind your login, and UTM Guardian will not pretend a tracking macro exists on a platform that has none. A tool that overclaims is worse than no tool, because it sends you to fix the wrong thing.
The methodology is in the open
Every score these free marketing tools produce comes from a published rubric you can read and argue with, not a black box designed to make you anxious enough to book a call. Second opinions are welcome, because the rules are right there.
They respect your inbox
Use the on-page tool result without entering an email address. If you want future playbooks by email, the Growth Blocker is a separate opt-in subscription with its own stated frequency.
The honest part
Why free, and what the paid work is
These tools help companies explore a growth question using models, supplied evidence or campaign links. Deeper investigation may require permitted account records. The tool result does not establish that a private fault exists or is the most expensive problem.
That deeper layer is the paid work. A tracking audit reads your full measurement stack end to end. A GA4 audit is the move when analytics is the suspect. And working together as a marketing attribution consultant is for when the numbers across your tools simply do not agree and someone has to get inside the dataLayer to find out why. I personally investigate the agreed records and implement any separately scoped follow-up work; the local output is a starting point. To compare the broader tool stack alongside the free utilities, see the marketing tool directory.
A working diagnostic is a better introduction than a pitch.
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Diagnostic
Fixed-scope audit of the leak Fixed scope, scope-dependent price typical range; scoped per engagement -
Operator
Hands on the engine, monthly Pricing and terms agreed for the scoped engagement -
AI infrastructure
Tooling and automation builds Pricing and terms agreed for the scoped engagement
FAQ
Free marketing tools, questions answered
Are these marketing tools really free?
Yes. The local tools and their on-page outputs are free to use without a card or trial. They do not require an emailed report. A separately commissioned personal audit, investigation or implementation has an agreed scope and fee.
What do I get by email?
Use the on-page result without entering an email address. The Growth Blocker is a separate optional subscription for future playbooks.
Who are these tools for?
Founders and in-house marketers who want a straight, useful read on what is leaking, not a sales demo dressed as a tool. If you run paid or email campaigns, or you care whether AI engines name you when buyers ask, these are built for you.
Which free marketing tool should I start with?
Choose the tool for the question. UTM Guardian can check campaign-link conventions; the AI Visibility Audit provides an observation worksheet for comparable buyer-prompt evidence. Neither result certifies complete attribution or whole-site AI visibility.
Will there be more tools?
Yes. This page is a growing directory. New tools ship as recurring growth problems earn one, and each is posted on LinkedIn with the prompt that built it.
How does the AI Visibility Audit work and how long does it take?
Use the AI Visibility Audit to explore buyer-prompt evidence and record an observed answer in the worksheet. The worksheet needs no email and does not call a provider. For any automated report, check its actual provider, prompt, timestamp and answer rather than assuming universal coverage.
What does UTM Guardian check and build?
UTM Guardian applies a local 0–100 rule score to campaign-link parameters and helps build consistent links using the available configurations. Check platform macros and unconfirmed settings against current documentation. It does not verify live ad-account setup or certify attribution outcomes.
What do the free tools not cover, and what is the paid work?
The tools cover their stated inputs and local rules. A paid engagement can include my personal investigation of permitted account records and a separately defined implementation. A diagnostic may remain read-only; subsequent build work is agreed rather than assumed.
What happens if I want help after running a tool?
Book a 15-minute call or send the question and tool output. We discuss the evidence and a useful personal investigation or build scope. I reply to written enquiries within 1 business day.
Keep exploring
Before you go
Next step
Pick a free marketing tool and run it
Open the tool suited to your question. Completion time depends on the inputs; the result identifies observations or model assumptions to investigate rather than certifying the first business fix.
Work with Yaniv
Fractional Head of Growth for B2B SaaS, B2C, and e-commerce. Revenue that compounds, not spikes. Any channel, any motion, any stage.
Plan the next investment