Which of your growth consulting specialties should I start with?

Start where your money leaks, not where it is easy. If you have traffic but weak conversion, I begin with funnel and analytics. If you convert but customers churn, I begin with retention. If you sell well but underprice, I begin with revenue operations. I read your actual data first, then pick the one constraint holding back your revenue.

Are these specialties for B2B or B2C companies?

Both, with different emphasis. B2B growth leans on pipeline quality, sales-marketing alignment, and longer lifecycle nurture. B2C leans on conversion rate, fast onboarding, and repeat purchase. The underlying method is the same: clean measurement, fix the funnel before adding spend, and optimize for retained revenue, not vanity reach. I adapt the playbook to your model and sales cycle.

How is a Fractional Head of Growth different from hiring an agency?

An agency runs campaigns and bills hours. I own a number. I plug into your team, work the full path from first click to paid retention, and build systems your team keeps after I leave. Agencies optimize their scope of work. I optimize your revenue. That difference shows up fastest in retention and pricing, the areas agencies rarely touch.

Do I have to commit to all of your growth consulting specialties at once?

No. That would be a waste of your budget. The point of having distinct specialties is to isolate the one constraint holding back your number and remove it. I usually start with a single focus area tied to your biggest leak, prove the system works against a clean baseline, then expand only if the data justifies it. You pay for impact, not breadth.

How fast will I see results from your growth work?

It depends on the specialty. Analytics and pricing fixes can move numbers within weeks because they tap revenue you already earn but lose. Acquisition and retention systems compound over months as the loops mature. I work in tight cycles: ship a change, measure it, keep what wins. You see directional signal early and durable lift as the system runs.

Free marketing tools

Free marketing tools you can actually run, no signup

Real working apps I build and use in client work. Paste a campaign link to score its tracking, or scan your site to see whether ChatGPT, Gemini and Perplexity cite you when buyers ask. The result is on the page; the email is optional.

Run the AI Visibility Audit Open UTM Guardian

No card, no trial timer, no lead form bolted on.

Most free tools online are a thin wrapper around a contact form: a scary number, no methodology, and a sales call. These are the opposite. The rubric is published, the tool works end to end, and the only ask is your email when you want the full report sent to you.

I build these free marketing tools because the fastest way to show how I think about growth is to hand you a working piece of it.

Each one is a real application with its own logic and data, not a calculator with a lead form bolted on. Each tool is the same idea pointed at a different growth problem.

Start here

AI Visibility Audit: are you cited when buyers ask AI?

Enter your site and the tool puts real buyer questions to ChatGPT, Gemini and Perplexity, in English and Hebrew, then measures how often you show up, who gets recommended instead, and which sources AI cites. You get a presence score with confidence intervals on screen and the full competitor and fix breakdown by email.

Run the AI Visibility Audit See how it scores

Free / no signup to see the on-page result / about 60 seconds.

Example result, illustrative

5 / 16

AI buyer searches that cite you

Measured live across ChatGPT, Gemini and Perplexity, 3 runs each.

AI recommends instead

indeed.com themuse.com builtin.com forbes.com g2.com reddit.com

The rest of the toolkit

01 Free, live now

UTM Guardian: free UTM builder and checker

Paste any campaign link and get a 0-100 quality score that catches the casing typos, missing parameters and inconsistent sources that split one channel into two half-sized rows in your reports. Then build new links that agree with your history, with verified templates for 10 ad platforms including Meta, Google, TikTok and LinkedIn. Two modes, one consistency engine.

Open UTM Guardian

02 Shipping next

More free marketing tools are shipping

This page is a directory that grows: a focused tool for each recurring growth problem, from attribution and tracking to AI visibility and paid media hygiene. The bar is high; I will not pad the list with calculators a spreadsheet does better. Each new tool has to remember your inputs, make live requests, or score against a rubric to earn its place.

Follow the builds on LinkedIn

The standard

What makes these different from other free marketing tools

Three things separate these from the average free tool: they are honest about their own limits, the methodology is in the open, and they respect your inbox.

Honest about their own limits

The AI Visibility Audit tells you on the page that it cannot see behind your login, and UTM Guardian will not pretend a tracking macro exists on a platform that has none. A tool that overclaims is worse than no tool, because it sends you to fix the wrong thing.

The methodology is in the open

Every score these free marketing tools produce comes from a published rubric you can read and argue with, not a black box designed to make you anxious enough to book a call. Second opinions are welcome, because the rules are right there.

They respect your inbox

There is no drip sequence, no recurring email, and no shared list. You get the report you asked for, once, and I see that a real company ran a real scan. That is the entire transaction, and it is deliberately a fair one.

The honest part

Why free, and what the paid work is

These free marketing tools are free because they are how companies with growth problems find me, and because a working diagnostic is a better introduction than a pitch. The tools read your public surface and your campaign links; the expensive leaks usually live behind the login.

That deeper layer is the paid work. A tracking audit reads your full measurement stack end to end. A GA4 audit is the move when analytics is the suspect. And working together as a marketing attribution consultant is for when the numbers across your tools simply do not agree and someone has to get inside the dataLayer to find out why. The free tools tell you which door to open first.

A working diagnostic is a better introduction than a pitch.

Why these tools are free

When you want the leaks closed

The paid engagements

Diagnostic
Fixed-scope audit of the leak $6-8K fixed
Operator
Hands on the engine, monthly $8-18K/mo
AI infrastructure
Tooling and automation builds from $5K/mo

Book a call

1 open slot next month.

FAQ

Free marketing tools, questions answered

Are these marketing tools really free?

Yes. Using the tools, getting the on-screen scores, and the platform templates cost nothing, with no card and no trial. The emailed reports are free too. The business model is transparent: some people who use the tools will later want a paid audit of the measurement or visibility layer behind them, and this is how they find me.

What do I get by email?

The on-page result is yours with no signup. If you want the full report sent over, you give an email once and get a single message: the complete competitor and fix breakdown for the AI Visibility Audit, or the full link-quality detail for UTM Guardian. There is no drip sequence, no recurring email, and no shared list.

Who are these tools for?

Founders and in-house marketers who want a straight, useful read on what is leaking, not a sales demo dressed as a tool. If you run paid or email campaigns, or you care whether AI engines name you when buyers ask, these are built for you.

Which free marketing tool should I start with?

Start with UTM Guardian if you run paid or email campaigns and your channel numbers look off, because broken UTMs are the most common and most fixable attribution leak. Start with the AI Visibility Audit if you want a fast read on how visible and citable your whole site is to search and AI engines.

Will there be more tools?

Yes. This page is a growing directory. New tools ship as recurring growth problems earn one, and each is posted on LinkedIn with the prompt that built it. Bookmark this page to catch them.

Keep exploring

Free Marketing Tools hubThe full directory, as it grows UTM GuardianFree UTM builder and checker AI Visibility AuditAre you cited when buyers ask AI GEO for AI searchGet named by ChatGPT and Perplexity SEO consultingThe organic visibility hub Marketing attributionWhen the numbers do not agree

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See the growth consulting case studies behind the work.