Google Ads run as one channel, full funnel. I run Search, Performance Max, Demand Gen and YouTube as one revenue channel inside a fractional growth engagement, measured against CAC and payback, not platform ROAS.
1 open slot for July 2026, then a short waitlist
By Yaniv Goldenberg, Fractional CMO/CGO. Scaled Elementor $200K to $20M ARR and managed $100M+ in ad budgets across paid search and social.
"Google Ads is an auction for intent. You do not win it by bidding more, you win it by wasting less than the next advertiser."
Yaniv Goldenberg, fractional growth operator
Most accounts I inherit were optimized to the platform's default goal, not to revenue. A Google Ads consultant who has sat on the growth side reads the account differently: which search terms actually became pipeline, where Performance Max quietly cannibalizes brand, and whether Demand Gen and YouTube prime demand or just rent impressions you never convert.
For B2B SaaS that means wiring offline conversion import so Google optimizes toward booked demos and closed-won, not raw form fills. The algorithm only gets smart when you feed it the signal that matters. For ecommerce it means Merchant Center hygiene, a clean product feed, and PMax asset groups split by margin instead of by category, so your best products stop subsidizing your worst.
The real line between a freelancer and a Google Ads consultant is ownership of the number. I do not hand you a dashboard of CTR and CPC and call it a day. I tie spend to CAC and payback, I kill the campaigns that look busy but never compound, and I tell you when the honest move is to spend less.
I have managed $100M+ in ad budgets and took Elementor to 100x ARR, so the discipline is the same whether you spend five figures or seven a month: fewer, better decisions, measured against revenue every week. If you want to see exactly how Google structures these campaign types, the official Google Ads campaign types guide is a useful primer before we talk.
If you want a Google Ads consultant who treats your account like a P&L rather than a set of campaigns, that is how every engagement runs.
An agency gives you hands and capacity; a Google Ads consultant who has run growth owns the number. I tie every dollar of spend to CAC and payback, kill what does not compound, and report on pipeline, not vanity clicks.
Account hygiene and tracking fixes land in the first two weeks. Real efficiency gains from feed, bidding, and offline conversion changes usually show across the first 30 to 60 days as the algorithm relearns on honest signals.
Both. For B2B SaaS I optimize toward booked demos and closed-won via offline conversion import. For ecommerce I focus on Merchant Center, feed quality, and margin-aware Performance Max.
CAC and payback against real margin, not platform ROAS. I reconcile Google's reported numbers with what actually lands in your CRM or Shopify, so we optimize to truth instead of attribution theater.
Most Google Ads consultants optimize the account in a vacuum: they chase a lower cost per click while the funnel underneath leaks and the board still cannot tell what the spend returned. I do not work that way.
Google Ads is one lever I pull as your fractional head of growth, sitting alongside lifecycle, CRO, analytics, and the rest of the engine. The account decisions are made against your real funnel math, not against platform vanity metrics.
In practice that means the campaign structure maps to your pipeline stages, conversion tracking feeds the same source of truth as the rest of marketing, and budget shifts happen because the downstream revenue says so. You are not buying campaign babysitting. You are buying a senior operator who treats paid search as a connected part of a growth system. For the standalone paid discipline see performance marketing; for the demand side see demand generation.
Six levers, each run against pipeline and revenue rather than platform vanity metrics.
Campaigns built around buyer intent tiers, tight match-type and negative strategy, and ad copy mapped to where the searcher sits in the funnel rather than one generic message for every keyword.
PMax run with asset-group discipline, audience signals, and brand and lead-quality exclusions so it does not quietly cannibalize brand search or flood you with junk conversions.
Upper-funnel video and Demand Gen used to create demand, with retargeting and view-through wired into the same measurement model so it is judged on assisted pipeline, not last-click alone.
Offline conversion imports, value-based bidding, and enhanced conversions set up so Google optimizes toward qualified pipeline and revenue, not raw form fills.
Brand campaigns isolated and reported separately so incremental, non-brand demand is never hidden inside flattering blended numbers.
Tight loop between ad, landing page, and offer, run with the CRO work I own so the click has somewhere good to land. See CRO.
Paid search only compounds when it is connected. As your fractional growth lead I wire Google Ads into the same attribution, the same lifecycle, and the same revenue reporting as every other channel. A click becomes a tracked lead, the lead enters the nurture I also own, and the closed revenue flows back into bidding so the platform learns from real outcomes. See how the broader engine fits together on user acquisition and fractional CMO.
I led acquisition at Elementor from roughly $200K to over $20M ARR between 2018 and 2020 as the company grew past five million users. I led growth at cnvrg.io, an MLOps platform, ahead of its acquisition by Intel announced in November 2020 (TechCrunch). I drove 337% MRR growth at Riverside as a growth operator. Paid acquisition was one lever inside those engines, never the whole story, which is exactly how I run it for you. Full detail on the Elementor and cnvrg.io case studies.
Every number is verifiable: read the full case studies.
You are not buying a PPC management retainer. You are buying a fractional growth engagement in which Google Ads is one of the channels I run end to end. Scope is fixed and named, so you always know what you are buying.
A 2-4 week audit of your growth stack plus a 90-day roadmap. Fixed scope, converts to a retainer.
Tracking, offline conversion, and attribution plumbing that makes paid search measurable. See marketing ops.
1 open slot for July 2026. Fixed scope, no lock-in retainer.
No. I run Google Ads as one channel inside a fractional growth engagement, integrated with your full funnel, not as isolated campaign management. That is what protects the spend from optimizing in a vacuum.
Search, Performance Max, Demand Gen, and YouTube, each chosen for the funnel job it does and measured against pipeline and revenue rather than platform vanity metrics.
Yes. B2B SaaS gets intent-led Search plus Demand Gen wired to pipeline; ecommerce gets shopping and PMax tied to value-based bidding and real margin.
I will tell you before you spend. If demand does not exist yet or the funnel leaks, I fix positioning, demand creation, or conversion first. I am an operator, not an agency paid to keep budget flowing.
Against the same revenue and attribution model I own for the whole engagement: qualified pipeline and closed revenue, with brand and non-brand reported separately so incremental demand is never hidden.
Yes, I am Israel-based and run paid search for Israeli and US-facing companies, but always as part of a fractional growth role rather than as a pure PPC contractor.
A fixed-scope diagnostic sprint runs $6,000 to $8,000. Infrastructure builds start at $5,000 per month. A full embedded operator engagement runs $8,000 to $18,000 per month.
Yes. I build offline conversion imports, enhanced conversions, and the attribution plumbing so Google optimizes toward qualified pipeline. See marketing ops.
Google Ads is one auction in a wider portfolio: the PPC consultant page explains how search, social and video compete for the same B2B SaaS budget, and how attribution decides the split.
