ראש צמיחה פרקציוני (Fractional Head of Growth) לסטארטאפים

What a fractional head of growth role actually covers

A fractional head of growth role means you get a senior operator who owns the entire revenue engine, on the days you need, without a full-time salary or equity grant. I am not a marketing consultant who hands you a deck and leaves. I run the system. I own acquisition, activation, retention, and the budget behind all three. From traffic to revenue, the whole funnel sits on my desk.

Most founders hire too late or hire the wrong shape. They bring in a senior leader full-time before the model is proven, then carry a six-figure burn for a year. Or they stack junior marketers under a founder who has no time to direct them. A fractional head of growth role fixes both problems. You get the seniority of a department head and the cost discipline of a contractor. I plug in, audit the funnel, find the leaks, and ship fixes inside the first month.

Here is what the work looks like in practice. Week one is diagnosis: I pull your analytics, map every step from first click to paid customer, and find where money leaks out. I have managed $100M+ in budgets, so I read a media account fast and I know which numbers lie. Week two onward is execution: channel by channel, I rebuild the parts that drop conversion, kill the spend that does not pay back, and double down on what does. Every decision traces to a number, not a hunch.

The proof is in the operating record. I took Elementor to 100x ARR and drove Riverside +337% MRR. Those came from the same playbook a fractional head of growth role delivers: own the funnel end to end, treat every channel as a P&L line, and never confuse activity with revenue. Impressions are not income. Sign-ups are not subscribers. I optimize for the metric that hits your bank account.

A fractional head of growth role is not for every company. If you want a brand-awareness campaign with no revenue target, I am the wrong hire. If you want someone to manage a single channel, hire a specialist. I work best when the founder wants one person accountable for the number, with the authority to change the funnel to hit it. According to the Harvard Business Review on the decision journey, buyers move through a non-linear path; treating the funnel as one sealed pipe is where most teams lose money. My job is to find every seam.

What you get from a fractional head of growth role with me: a single owner of the growth number, a funnel rebuilt around revenue instead of vanity metrics, and a budget that earns its keep. No agency markup. No junior bench billed at senior rates. No deck-and-disappear. I sit inside your numbers, I move the ones that matter, and I report in plain English with the math attached.

If you are scaling and the growth function has no owner, that is the gap a fractional head of growth role closes. You skip the year of full-time burn, you skip the wrong first hire, and you get someone who has done it at companies that hit real outcomes. The model is simple: I own traffic to revenue, you keep your cash, and the funnel starts paying for itself.

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