LLM SEO

LLM SEO is the practice of getting large language models such as ChatGPT, Perplexity, Gemini and Google AI Overviews to retrieve, trust and cite your site inside their answers. It works four levers: citable answer blocks, machine access for the AI crawlers, clean entity identity, and corroborated claims. It is the same discipline as GEO, AEO, AI SEO and ChatGPT SEO under a different name.

The labels often overlap in content, access, identity and measurement work, but they do not imply identical systems or known citation signals. Agree the buyer task, engines and modes, outputs and review measures, and avoid duplicate billing for the same deliverable.

A single operator can coordinate overlapping work, including personal implementation. Specialist support may still be useful for the actual scope. Compare responsibilities and deliverables rather than assuming every vendor using a different label sells identical work.

Start with a diagnostic to see who the engines cite for your buyer queries today, then execute. The GEO audit returns a 0-100 score and a build order, and the LLM citation consultant engagement does the work. Because the category is early, the first fixes are usually fast and compound quickly.

I measure it with citation-share monitoring: how often each engine names your brand across your priority buyer questions, tracked over time against a baseline. I build a prompt set covering the questions your buyers type across your category, then run them through each model and log which brands get cited and which get ignored. Then I tie cited prompts to buying intent, sessions, and conversions, so you know which AI citations produce pipeline and which are noise.

No. No honest consultant can guarantee a model output. A page can rank first on Google and never be quoted by a model. I can review access, accuracy, useful evidence and page structure, implement agreed changes, and repeat comparable answer checks. The engine decides whether to include or cite a source.

Ask which of the four levers they will ship and how you will see the citation move. Also ask to see a live citation, a real query where the vendor moved a brand from uncited to cited inside an answer, with the before and after. If they answer in deliverables and measurement, they do the work. If they answer in labels and billable hours, they are selling you vocabulary at a markup.

Classic SEO places a page in a ranked list, and there is a second page to fall back on. LLM SEO is about being named inside a synthesized answer, where no second chance exists. A high Google ranking does not mean a model trusts you enough to quote you; trust signals and measurement work differently.

I optimize for ChatGPT, Claude, Perplexity, and Google AI overviews, with monitoring across the major engines your buyers actually use. The first pass of the work is measurement: I build a prompt set across your category and log who gets cited and who gets ignored, model by model.

Before any LLM SEO work starts, I agree scope, time commitment and availability for the client or project. If you contact me, you reach me, not an agency inbox or a junior account manager. I read each message myself and answer within 1 business day.

Contract terms, including duration and notice period, are agreed per engagement. Ending a fractional engagement involves no severance. Scope and exit terms are agreed before we start. If progress stalls, we review the scope and next steps under the agreed contract terms.