GEO expert
GEO Expert
Led growth at cnvrg.io before its acquisition by Intel.
I work on AI-search readiness as a Fractional CMO & Head of Growth: I lead the strategy and personally implement agreed content, access and measurement changes. A review records buyer questions, answers and sources separately from technical readiness and commercial outcomes. Based in Israel, working in Hebrew and English.
Ask a GEO expert to explain the buyer questions they would investigate, the work they would personally deliver and how they would check the result. Start with a sample of the research, content changes and measurement records you would receive.
To assess a consultant, ask for documented work, clear deliverables and an explanation of the evidence. You can sample answers about the consultant, but record the question, system, mode and date. Their own appearance or absence does not predict the outcome for your business.
This page gives you the vetting rubric I would use against myself, and then shows you my evidence so you can run it on me. Run it on everyone else you are considering too. The rubric is the point: it works whether or not you ever hire me.
The vetting rubric
How to vet a GEO expert in five checks
Useful evidence with a clear method
Look for useful original evidence, documented experience or a clear analysis that supports the buyer's question. Ask how it was produced, which claims it supports and where its limits are. Original research can add value; it is not the only kind of content that can appear in an AI answer.
Recorded answers to relevant buyer questions
Check a relevant buyer question and retain the complete answer and supporting URLs, with the system, search mode, language and date. Distinguish a name mention, a linked citation and a recommendation. A single answer is an observation to investigate, not a certification of expertise.
Readable content, access and consistent facts
Check readable content, relevant crawler access, consistent identity links and structured data that matches the visible page. Google does not require special AI schema or an AI text file, and Google Search ignores llms.txt. A Wikidata record is not a citation guarantee. Optional public examples on this site include: /llms.txt, a sitewide schema graph, and Wikidata entity Q139976738.
Search data and AI-answer evidence kept separate
Search Console can show the queries and pages associated with Google Search impressions and clicks. Query wording alone does not identify an AI system or prove that it retrieved or cited a page. Review dated search data separately from saved AI answers, their source URLs and measured referral visits.
A defined question set and commercial measurement
Agree the questions, systems, languages and review dates before comparing answer coverage. Retain the full answers and source URLs, and report mentions, citations and recommendations separately. Track identifiable referral visits, qualified leads and revenue through the available source records; unidentifiable visits and unobserved outcomes stay unknown. For the attribution work, see my marketing attribution consultant.

Three ways to buy GEO, honestly compared
A GEO tool can help monitor answers, mentions and source URLs. Check its actual question coverage, exports and supported systems, then decide who will interpret findings, change pages and verify implementation. An in-house team may choose a tool and retain that work internally.
A GEO agency may provide research, content, technical work and coordination across a larger team. Ask who will do your work, which deliverables are included and how changes will be verified. Compare the proposed scope and named delivery team using the same five checks.
A GEO expert working solo combines diagnosis and agreed implementation with one accountable operator. I lead strategy and personally execute across the revenue funnel. I agree the scope, time commitment and availability for each client or project before work starts.
My evidence, check by check
Original data: the State of AI Search 2026 benchmark, 61 SaaS sites scored, methodology public and reproducible.
Cited by the engines: Assess a recorded set of relevant questions and retain the answers, dates and cited URLs. Report appearance, absence and uncertainty without treating a single response as a lasting result.
Infrastructure live on my own domain: readable page content, relevant access checks and consistent structured facts; optional supporting files and public identity references include Wikidata entity Q139976738, and the Citation Loop methodology running on this site, the same system I sell through GEO services.
Retrieval evidence:Search Console can show the queries and pages associated with Google Search impressions and clicks. Query wording alone does not identify an AI system or prove that it retrieved or cited a page. Review dated search data separately from saved AI answers, their source URLs and measured referral visits.
Measured like revenue: answer reviews and attribution work are scoped separately so that recorded visibility, identifiable visits and commercial outcomes can be examined on their own evidence. My operating history includes leading acquisition at Elementor during its growth from $200K to $20M ARR, paid acquisition at Riverside during 337% Net MRR growth, and demand-generation work at cnvrg.io. Intel acquired cnvrg.io. The published accounts are in the case studies.
Work with Yaniv
Led growth at cnvrg.io before its acquisition by Intel.
FAQ
Frequently asked questions about hiring a GEO expert
What does a GEO expert actually do?
A GEO review examines how a brand is described in recorded AI answers, which sources accompany them and whether its pages are accessible, clear and accurate. The agreed work can include page improvements, consistent structured facts and repeat observations. Engines decide what to include and cite.
How is a GEO expert different from an SEO expert?
SEO and GEO overlap in helpful content, technical access and accurate information. A GEO review additionally records mentions, citations and factual accuracy in selected AI experiences. Google describes optimization for its generative Search features as SEO; other systems and modes need separate observations.
How do I verify a GEO expert is real before hiring?
Ask for useful evidence or documented experience; recorded questions, answers and sources; readable pages and consistent identity; separate search, citation and referral measurements; and clear deliverables with responsible owners. llms.txt is not a Google requirement, and a GSC query does not identify an AI caller.
Do I need a GEO expert near me, or can this work remotely?
The work is entirely remote-friendly: it runs on your site, your schema, and the public AI engines. I am based in Israel and work with companies globally, including the US and Europe. What matters is language-market coverage: if your buyers ask in Hebrew, English and German, your GEO program needs pages and entities in each.
Should I hire a GEO expert, buy a GEO tool, or use an agency?
Choose according to the work and your team's capacity. A tool can collect observations, an agency can supply a team and an independent operator can connect diagnosis to implementation. Ask who performs the work, what they will deliver and how it will be checked. I agree the scope, time commitment and availability for each client or project before work starts.
Are you taking new GEO clients, and how fast do you reply?
I agree the scope, time commitment and availability for each client or project before work starts. I read every message myself and reply within 1 business day. The fastest way to a useful answer is to tell me your stage, your rough numbers, and the one growth problem keeping you up at night.
What kind of company is a good fit for working with you on GEO?
The best fit is a company with product market fit and real traction that wants to scale revenue, not just traffic. These are often B2B SaaS, B2C, or e-commerce, frequently Israeli companies selling to the US. If you are pre product market fit, we first need to establish whether a scoped engagement is appropriate.
How long does a GEO engagement run, and what is agreed before it starts?
Contract terms, including duration and notice period, are agreed per engagement. Before work starts we agree the scope, review points and contract terms, and the deliverables are defined around the agreed growth problem. Confidentiality, NDA, data and tool access, and security are agreed per engagement.
Next step
Get the score before you hire anyone
The GEO audit returns a 0–100 readiness-rubric score, documented findings and a prioritized build order. Actual buyer-question answers and linked citations are recorded separately. Use the findings with me or with the provider whose scope fits your needs.
Work with Yaniv
Fractional Head of Growth for B2B SaaS, B2C, and e-commerce. Revenue that compounds, not spikes. Any channel, any motion, any stage.
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