Work with me
Three ways to work with me
Led growth at cnvrg.io before its acquisition by Intel.
One operator, one standard, three ways in: an operator seat where I run growth for you, a system install your team owns, or free tools you run yourself. You pick by how much you want owned for you, not by a service menu.
Operator seat, AI infra, or Tools
1. Operator seat
I run growth end to end as the accountable owner of your number: paid, GEO, content and attribution. I agree the scope, time commitment and availability for each client or project before work starts. Choose this when you want an operator to run the agreed work. Scope and availability are confirmed before we start.
2. AI infra
I install five growth engines into your company and train your team to run them, then hand over. Done with you, you own the machine. Choose this when you already have capable people who are missing the system, not the headcount.
3. Tools and audits
Free self-serve diagnostics: the AI visibility audit, the growth-leak audit, UTM Guardian. Choose this when you want to find the constraint yourself first, or you are not ready for an engagement. Yours to keep.
How the three ways to work with me compare
| Operator seat | AI infra | Tools | |
|---|---|---|---|
| What it is | I run growth end to end | I install the machine, your team runs it | Self-serve audits and tools |
| Delivery | Done for you | Done with you | Self-serve |
| Best when | You want an owner of the number | You have a team, need the system | You want to diagnose first |
| Accountability | I own the outcome | Shared, then yours | Yours |
| After it ends | Ongoing or clean handoff | You own and run it | Yours to keep |
| Commitment | Retainer, terms agreed before work begins | One install, optional review | None |
Let the problem pick the model
Take the operator seat
You do not have the team or the time to run growth yourself, and you want one senior person accountable for the number, not a stack of vendors. The operator seat is the most hands-off and the highest bandwidth. Start at AI Premium.
Install the system
You have capable people but no system: no real attribution, no repeatable pipeline, no playbooks. Installing the engines and training your team gives you a machine you own, with no key-person risk and no forever-retainer. Start at the AI growth system.
Start with the tools
You are not sure where growth is stuck, or you want proof before a conversation. Run the free audits, see the constraint in your own data, and come back when you know what you need. No cost, no commitment.
The standards that hold across all three
Whichever way you work with me, three things never change.
“Buy the delivery model that fits the problem, not the one the vendor is built to sell. The right first question is what is actually stuck, not which package to close.”
You deal with me directly, and the project's scope and time commitment are agreed. Availability is confirmed per client or project before anything starts. Whichever way in you choose, I lead strategy and personally execute the agreed growth work, and every engagement has clear priorities and a named owner.
Attribution before opinions. Every engagement starts by instrumenting what is actually driving revenue, because most companies are confidently wrong about their bottleneck. I do not run tactics against numbers I do not trust.
Scope and exit terms agreed before we start. The operator seat is a retainer you can end; the install is a one-time build your team owns; the tools are free. The goal is a growth function that outlasts the engagement, not a dependency on me. If your team is not stronger the day I hand off than the day I started, I did the job wrong.
Why the work is structured this way
Most growth help forces you to buy the delivery model before you have diagnosed the problem. An agency sells you a retainer. A recruiter sells you a full-time hire. A course sells you a playbook. Each one is the right answer to a different question, and the wrong answer to the other two.
Structuring the work as three tiers lets the problem pick the model instead of the other way round. If the constraint is that nobody owns the number, you want the operator seat. If the constraint is a missing system in a capable team, you want the install. If you do not yet know the constraint, you want the tools. Same operator, same standard, three ways in. Pricing for each is transparent on the pricing page, and the first conversation is about which one actually fits, not about closing you on the biggest one.
The three ways also move with you as the company changes. A team that starts on the tools to diagnose a problem often moves to an install once the constraint is clear, and a company that takes the operator seat during a critical stretch frequently graduates to an install as their in-house team matures and is ready to own the machine. You are not locked into one relationship shape forever.
The point of the ladder is that senior growth stays available at the altitude you actually need it, quarter by quarter, without forcing you to over-buy early or start over when your needs change.
Tell me where growth is stuck and I will tell you which way fits
Send me your stage, your team, and what has stalled. I will tell you honestly whether you want the operator seat, an install, or just the tools for now, and what the first 30 days look like. No pressure to buy the biggest option.
For the role definitions on this page: Fractional executive (Wikipedia), plus Chief marketing officer (Wikipedia)
Ways to work with me FAQ
What are the ways to work with you?
How do I know which tier is right?
Do you only work with Israeli companies?
What does it cost to work with you?
For each way of working with you, how are scope and your time commitment agreed?
Before work starts, for each client or project, I agree scope, time commitment and availability with you. From there I lead strategy and personally execute the agreed growth work, with priorities and responsibility clear for each engagement.
What does the operator seat cover, and how much of your time does it get?
I run growth end to end as the accountable owner of your number, covering paid, GEO, content and attribution. I agree the scope, time commitment and availability for each client or project before work starts. You choose it when you want an operator to run the agreed work, and the scope is confirmed before we start.
What does the AI infra include?
I install five growth engines into your company and train your team to run them, then hand over. It is done with you, so you own the machine afterwards. It fits when you already have capable people who are missing the system, not the headcount. The commitment is one install, with an optional review.
What are the free tools, and do they cost anything?
The tools are free self-serve diagnostics: the AI visibility audit, the growth-leak audit, and UTM Guardian. They are yours to keep. You run them yourself to see the constraint in your own data, with no cost and no commitment, and you can come back when you know what you need.
Can I switch from one way of working to another later?
Yes. You are not locked into one relationship shape forever. A team that starts on the tools to diagnose a problem often moves to an install once the constraint is clear, and a company that takes the operator seat during a critical stretch frequently graduates to an install as the in-house team matures.
How is this different from hiring an agency, a recruiter or buying a course?
Each of those sells you a delivery model before the problem is diagnosed. An agency sells you a retainer, a recruiter sells you a full-time hire, and a course sells you a playbook. Here the problem picks the model instead of the other way round, so the right first question is what is actually stuck.
What should I send you first, and how fast will you reply?
Send me your stage, your team, and what has stalled. I will tell you honestly whether you want the operator seat, an install, or just the tools for now, and what the first 30 days look like. There is no pressure to buy the biggest option. I read every message myself and reply within 1 business day.
Is there a minimum term, and how do I end the engagement?
Duration and notice are agreed for each engagement, and ending a fractional engagement involves no severance. The operator seat is a retainer you can end, and we agree scope and exit terms before we start.
Work with Yaniv
Fractional Head of Growth for B2B SaaS, B2C, and e-commerce. Revenue that compounds, not spikes. Any channel, any motion, any stage.