Custom AI agents for creative testing
Turn a buyer insight into a creative test you can learn from
More ad variations do not necessarily answer a useful question. I build custom creative-agent workflows that connect permitted customer evidence, product facts and an agreed test. I personally lead the creative strategy, build the workflow and produce and check the work in scope, so your team receives a clear comparison and a usable next decision.
Choose the question before generating variations
A useful starting question is why a particular buyer would pay attention or hesitate to take the next step. I connect that question to permitted research and actual product facts, then define the message and one comparison worth making. B2B, B2C and ecommerce creative can all use this approach, with different buying contexts and outcomes.
The workflow can prepare briefs, organise source material, produce approved draft formats and review claim consistency. I also implement the creative and campaign work agreed for the project. A text agent is not automatically a finished production pipeline for every image, film or ad platform.
| Observed problem | Implementation | Useful output |
|---|---|---|
| Drafts use generic promises | Source-backed buyer problem and product claim checks | A brief with a traceable reason to believe |
| Every variation changes everything | A controlled comparison with an explicit variable | Drafts that answer one defined test question |
| A product claim has no support | Claim-to-source review before production | A revised claim or an open evidence question |
| Tests accumulate without a decision | Results review using agreed metrics and caveats | A continue, revise or investigate decision with its basis |
Define what AI can prepare and what I review
An agent can organise permitted interviews, propose message angles, adapt a supported claim to a format and check drafts against the brief. I select the strategic direction, resolve product and brand questions with the right people, and personally produce or implement the agreed creative work. Your commercial and publishing approvals remain explicit.
Creative strategy and production covers the wider service. Custom AI-agent delivery explains the build and operating model. We can start with a workflow your team takes over or include ongoing creative production and campaign operation.
| Approach | Use it for | What it does not establish |
|---|---|---|
| Template or ordinary automation | Stable format adaptation with approved text | A new strategic insight |
| Agent-assisted brief and draft workflow | Interpreting permitted evidence and proposing variations | That the draft is accurate or ready to publish |
| Human-led creative production | Message selection, visual direction and the agreed finished assets | That the market will prefer the result |
| Controlled market test | Learning from observed delivery and responses | A universal winning message from a small sample |
Worked example: test the hook without inventing a feature
Illustrative input and expected output only. WF-CREATIVE-01 uses a fictional reporting product whose approved feature is CSV export. No live ads, customers or measured test results are represented.
Input: the draft brief asks for a fully automatic report, but the permitted product note supports CSV export only. The proposed experiment compares two opening hooks for the same buyer problem. The destination, supported offer and remaining format are held consistent for the comparison.
| Step | Expected output | Acceptance check |
|---|---|---|
| Verify the product claim | Remove the unsupported fully automatic report promise | The product owner can point to the source supporting the replacement |
| Prepare two hooks | Two openings around the same supported task | The deliberate difference is recorded; other controlled elements are listed |
| Prepare the experiment sheet | Audience, offer, destination, primary metric and review conditions | The comparison is defined before launch |
| Review publication readiness | Approved drafts plus open production or product questions | No draft is marked live because it passed a writing check |
| Inspect early results | An observation with delivery and sample limitations | No winner is declared from insufficient evidence |
| Hand over the decision | Continue, revise or investigate with a reason | The next owner and permitted campaign action are explicit |
I build the operating workflow and the creative work in scope
Source permission, product truth, visual rights and platform requirements depend on the actual materials and channels. We check them for the selected campaign before publishing. The workflow is a custom implementation, not a claim that a prebuilt agent already produces compliant ads for every account.
- Create a brief structure tied to buyer evidence, product facts, supported claims and the intended response.
- Build the agreed source library, drafting steps, variation format and claim-review checks.
- Personally develop and implement the agreed messages, assets, production tasks and campaign changes.
- Prepare the experiment plan, naming and output records so variations can be traced to their brief.
- Check the output with product/brand owners, deliver the editable work and define the production or operating handoff.
Make draft, approval and campaign release separate states
I connect the permitted product and buyer sources to the agreed brief, asset workspace, production tools and results records. I personally build the workflow and produce or implement the creative work in scope. The selected formats, tools and account permissions determine which steps can be automated and which need production work or review.
The product owner accepts factual claims, the designated brand/commercial owner accepts the creative, and the campaign owner accepts any live release or spending action. Routine preparation can run within the agreed workflow. A review-only build ends with accepted drafts and an experiment manifest; it does not quietly launch a campaign.
Retain the accepted source, brief and asset versions. A rejected draft can be revised or restored before publication. If live campaign operation is included, I document the previous assets/settings and the agreed pause or revert procedure, then verify the resulting account state. A rollback does not erase spend already incurred or create a test result that was not observed.
| Operating point | Owner and scope | Acceptance evidence |
|---|---|---|
| Product truth | Product owner with my source review | Every substantive product promise has an approved source |
| Creative build | I produce and check the agreed outputs | Editable assets, brief/version and resolved review findings |
| Publish or keep review-only | Named campaign owner and permitted actions | Separate draft acceptance and live-account receipt |
| Learn and continue | Agreed decision owner and observation window | Recorded result or an explicit inconclusive decision |
Measure learning and review effort, not output volume alone
Compare the time and corrections needed to get from an accepted brief to review-ready work before and after the pilot. Keep product errors, unsupported claims and rework visible. Generating more variations has little value if reviewers must repair each one or if the comparison cannot answer the original question.
Commercial evaluation uses the actual channel, delivery conditions and agreed outcome. Click-through, qualified response, activation and purchase are different measures. I define the reporting and decision conditions before the test and retain inconclusive results when the evidence is too thin.
| Stage | What we can check | What we cannot claim yet |
|---|---|---|
| Workflow build | Sources, claim checks, repeatable outputs and exception handling | More revenue or lower acquisition cost |
| Creative review | Approved message, format, product facts and production quality | A winning creative |
| Campaign readiness | Correct destination, tracking, settings and approvals | A causal result before delivery |
| Result review | Observed outcome, sample, window and controlled changes | A universal winner or a guarantee for the next campaign |
Start with one recurring creative decision
Bring a campaign or format that repeatedly needs new work, a permitted buyer question and the product facts reviewers trust. We choose the output, production requirements, publishing responsibilities and acceptance conditions before the build.
The scope can include strategy, the agent workflow, creative production, implementation and ongoing management. Volume, languages, channels, asset types and review dependencies determine the engagement. I agree that scope per client and project rather than promise the same content quota or performance lift to everyone.
Questions before the build
Are you producing the creative or only installing an AI workflow?
I can personally lead the creative strategy, build the workflow and produce and implement the creative work agreed for the project. We define formats, assets, channels and any production dependencies up front. The scope states what I deliver and what your team or a specialist production partner supplies.
Can we use this for B2B, B2C and ecommerce?
Yes. The workflow can support those models, but buyer questions, product evidence, production needs and outcomes differ. A sales-led B2B response, a consumer activation and an ecommerce purchase need different briefs and test definitions.
Will the agent publish ads or change budgets?
Only where those actions are explicitly included and approved. A review-only workflow can stop at an accepted draft and experiment sheet. Campaign publishing, account changes and spending have separate permissions and checks, even if a tool connection is technically available.
What if a customer insight or product claim has no evidence?
The workflow marks the gap and asks the appropriate owner, or rewrites around a supported statement. It does not turn an illustrative scenario into a customer testimonial, invent a feature or borrow a competitor result as your proof.
How do you keep the test useful when many things change?
Define the deliberate variable and record the elements intended to stay consistent before launch. Real delivery can still differ, so the review includes audience, placement, timing, spend and measurement conditions. If the comparison cannot support the intended conclusion, we keep the result inconclusive.
Does faster drafting mean better performance?
No fixed relationship is assumed. We measure draft and review effort separately from market response. A build may reduce repetitive work while the market test is still inconclusive. Performance claims need the actual delivered comparison and suitable evidence.
What remains with our team after handoff?
The agreed source structure, instructions, editable creative and briefs, experiment records, review checks and operating documentation. Your team practises an ordinary task and a missing-evidence case. I can continue producing and operating the agreed work if you prefer ongoing management.
What can we roll back if a creative change is rejected or underperforms?
Before publishing, we can restore an accepted brief or asset version and resolve the review finding. If campaign operation is in scope, I define the approved pause/revert path, preserve the previous settings and verify the account after the change. Already incurred spend and customer exposures cannot be undone. We keep the actual result and its limitations, then choose the next test or production change under the agreed decision rule.
Personal strategy and execution
Define the first workflow we can build and check
Tell me which recurring decision or task needs to improve, which systems exist and who receives the output. We will define the build, checks and handoff or ongoing operation for your client/project scope.