Ad Factory AI-agent service
An Ad Factory AI-agent service built around a reason to buy
Led growth at cnvrg.io before its acquisition by Intel.
Creative volume becomes useful when each ad communicates something a buyer needs to understand. The offer, evidence, hook and next step have to work together before you commission another variation.
I build and manage a custom Ad Factory agent service that turns approved product facts and buyer insight into ad concepts, copy and visual directions. I personally lead the creative decisions, review the work and deliver the production assets included in your scope.
Begin with one offer and one creative question
This fits a team that needs a stronger starting concept, spends too long turning briefs into usable ads, or generates variations without knowing what they are meant to learn.
Bring an existing ad, the destination page and the product evidence behind the message. The first useful step is to define the buyer problem and the reason to believe the offer. We then choose distinct concepts that deserve production and specify the comparison the campaign should answer.
The revenue hypothesis is that a clearer, better-supported message can attract more suitable attention and help a relevant buyer take the next step. Whether a concept improves acquisition or revenue needs an actual market observation.
What the service produces
- A source-backed creative brief naming the buyer, problem, offer, supported claims and desired action.
- Distinct concept directions with complete hooks, headlines, body copy and calls to action.
- Visual direction and storyboards explaining what the buyer should see and understand.
- The agreed finished formats or a clear production pack for the designer, editor or creator responsible for them.
- A claim-and-asset review identifying the approvals, product evidence and usage rights needed.
- A handoff that names the test variable, comparison, destination, customer outcome and review decision.
We agree copy, static design, video editing, original footage and creator responsibilities before production. The proposal makes clear which assets I deliver and which material your team or production partner supplies.
A creative service with a person making the decisions
The agent helps organize research, explore supported angles and prepare variations around the agreed brief. I select and refine the direction, review whether the creative depicts the product truthfully and carry out the production work in scope.
Your product and brand owners approve the facts and message. The relevant rights owner approves supplied assets. If you want me to manage the campaign as well, that is an explicit extension of the service with its own budget and operating responsibilities.
Learn from the creative after it runs
Agree the audience, destination, comparison and review window before launch. Evaluate the intended message alongside qualified leads or purchases where available. A click-through improvement may justify another question; it does not establish a profitable customer or a universal winning ad. When evidence is inconclusive, use that finding to plan the next comparison.
Work with Yaniv
Led growth at cnvrg.io before its acquisition by Intel.
A first output before producing another ad variation
Illustrative output structure, not a client result. The actual brief, evidence and delivery scope are agreed for your business.
- Question
Which supported reason to buy should this creative communicate?
- Evidence
The approved offer, destination, product demonstration and assets the business may use.
- Output
A concept card containing the hook, complete copy, visual or shot direction, product evidence and production owner.
- Decision
Approve the concept for the agreed format, request stronger product proof or choose another direction before production.
Sample concept card: keep the spreadsheet
Illustrative specimen. All example records, product details, messages and amounts below are invented for this demonstration. This is not client work, a live integration or a measured result.
The fictional product can export selected reporting data as CSV. The concept makes that capability visible without implying a new integration or automatic reporting feature.
| Concept element | Proposed creative | Reason for the choice |
|---|---|---|
| Buyer problem | I need to inspect reporting data without rebuilding the rest of the reporting process. | A specific task is more useful than a general productivity promise. |
| Opening hook | Export a CSV. Keep the spreadsheet you use. | The hook stays within the stated export capability. |
| Body copy | Review the available fields and reporting period, then decide whether this export fits your weekly report. | It invites a fit decision rather than promising a time saving. |
| Visual direction | Show the real export control, the resulting column headings and a reviewer inspecting the file. | The product owner must confirm the actual interface and fields before production. |
| Call to action | See how the CSV export works. | The destination must demonstrate the same feature and limitations. |
| Production handoff | Yaniv develops the agreed concept and copy; the named designer or editor produces the scoped format from approved assets. | Footage, screenshots, design and editing responsibilities are agreed before production. |
Review decision: the product owner confirms the feature, the rights owner confirms the assets, and the creative owner accepts the concept. Hold any shot or line that implies automatic refresh until there is product evidence.
Choose the ownership your team needs
This standalone service fits a defined task with a named business owner. If your existing specialist can deliver it with better inputs, the useful first scope may be a brief or focused implementation alongside that team. If the problem spans priorities, budgets and several channels, discuss fractional growth leadership rather than asking one workflow to own the whole function.
Questions before starting
Can I buy this without campaign management?
Yes. The Ad Factory is a standalone creative-agent service. Campaign strategy and account operation can be added when needed.
Do you deliver finished ads or just ideas?
The agreed scope can include finished assets as well as concepts and production briefs. Formats, production inputs and responsibility for filming or specialist work are specified before delivery.
Will it use our existing brand and product material?
Yes, where you have permission to use it. I review the available material and identify missing product proof or production assets before relying on them.
How is it priced?
Concept development, production formats, volume and continuing creative work determine the proposal. Media spend and campaign management are separate from a production-only engagement.
Bring an ad your team cannot agree on
A 15-minute call is enough to discuss the creative bottleneck and decide whether a focused concept pack or a continuing production scope is the useful next step.
Choose the connected work