B2C Growth / Acquisition / Retention / LTV
B2C growth lives or dies on unit economics. You can buy all the users you want, but if retention is weak and LTV does not cover CAC, you are funding a leak. I run paid acquisition, retention, and lifecycle as one system so the math works, as a fractional operator who owns the number rather than an advisor with a deck.
Consumer growth is a high-volume, fast-feedback game where CAC, retention, and LTV are the only numbers that matter. Here is the system I build and run.
Meta, Google, TikTok, and other channels run for blended CAC and contribution margin, not for clicks. See performance marketing.
A fast creative pipeline because in B2C the creative is the targeting. Volume and iteration beat one perfect ad.
Email, push, and in-product programs that keep users active so LTV actually exceeds CAC. See lifecycle marketing.
Fix the first-session and first-week experience so paid traffic does not churn before it monetizes.
Landing pages, signup, and checkout flows tuned for the funnel you are paying to fill. See conversion optimization.
A live CAC, retention, and LTV model so every spend decision is grounded in margin, not gut feel. Ties into marketing ops.
A B2C growth consultant who only runs ads ignores the half of the equation that decides whether you survive: retention and LTV. The way I work, B2C growth is run inside a fractional head of growth or fractional CMO engagement, where acquisition, retention, and lifecycle are owned as one system and I carry the number with your team.
This page is the growth-consultant angle on B2C. If you want the broader fractional service framing, see B2C services. It covers the same expertise from the service angle. This one is about owning the unit economics.
Manage to blended CAC and payback, not channel-level vanity, so growth scales without the math breaking.
Stand up a creative engine that ships and tests volume, because in consumer the winning ad is found, not designed.
Close the gap between install or signup and the aha moment, which is usually the cheapest growth lever there is.
Lifecycle messaging, habit loops, and win-back so users stick and LTV climbs.
Pricing, paywall, and offer tests that lift ARPU without crushing conversion.
Tracking rebuilt for a post-iOS-14.5 world so you can actually read channel performance.
Consumer apps and subscription products that need CAC, retention, and LTV run as one system by a single owner.
Founders who can buy users but cannot keep them, where the real problem is retention, not acquisition.
Teams scaling paid spend without a trustworthy unit-economics model behind the decisions.
I led acquisition at Elementor from roughly $200K to over $20M ARR between 2018 and 2020 as the company passed five million users, running high-volume acquisition and lifecycle where retention and LTV decided everything. I led growth at cnvrg.io, an MLOps platform, ahead of its acquisition by Intel announced in November 2020 (TechCrunch). I drove 337% MRR growth at Riverside as a growth operator, where retention and expansion did the heavy lifting. See the Elementor and Riverside case studies.
2-4 week audit of your growth stack plus a 90-day roadmap. Fixed scope, converts to a retainer.
Full fractional role owning the B2C unit economics. See fractional CMO.
In my case, I own acquisition, retention, and LTV as one system, run as a fractional operator. The point is making the unit economics work, not just buying traffic.
Same expertise, different angle. B2C services frames the full fractional offering, this page focuses on owning the growth and unit-economics number specifically.
Yes, and that is the more common real problem. Retention and activation fixes are usually the cheapest growth lever, and I run them alongside acquisition. See lifecycle marketing.
Yes, at the operator tier. Meta, Google, TikTok, and more, managed to blended CAC and payback rather than channel vanity. See performance marketing.
Yes. Rebuilding tracking so you can read channel performance in a post-iOS world is part of the infrastructure work.
Yes. A live CAC, retention, and LTV model so every spend decision is grounded in margin rather than gut feel. Ties into marketing ops.
A fixed-scope diagnostic sprint runs $6,000 to $8,000. Infrastructure builds start at $5,000 per month. A full embedded operator engagement runs $8,000 to $18,000 per month.
Book a 15-minute call. I will look at your CAC, retention, and LTV and tell you which one is breaking the math. See the role or book a call.
In 15 minutes I will tell you whether acquisition, retention, or LTV is breaking your math, and the lightest way to fix it. No pitch if a fractional is wrong for you.