What I Actually Deliver
Most fractional pitches end with a strategy deck and a handshake. This page is the opposite: the concrete artifacts I produce in days 0-30, 31-60, and 61-90. If you want to know exactly what you are paying for before you sign, this is it.
A strategy deck describes what should happen. A 90-day plan commits to what will ship, and when. Founders who have been burned by consultants want the second one. So this is the shape of a typical engagement: an audit that finds the real bleeds, a build phase that ships quick wins while standing up infrastructure, and a compounding phase that leaves you with a running engine and a dashboard you trust. Adjusted to your stage, but always concrete.
Days 0 to 30
The first month is diagnosis, not motion for its own sake. I read your funnel end to end, audit attribution and tracking, interview your team and a handful of customers, and map where revenue actually leaks. The output is a ranked list of the highest-leverage fixes and a clear growth narrative, so we spend the next 60 days on what moves the number rather than what feels busy.
Days 31 to 60
The second month is where things move. I ship the quick wins from the bleed list, the changes that lift the number in weeks, while building the infrastructure that compounds: clean tracking, the channels that fit your motion, and the dashboards that make growth legible to you and your board. If a hire is needed, the role and scorecard get drafted here.
Days 61 to 90
The third month turns one-off wins into a repeatable system. The plays that worked get systematized into loops, the reporting cadence runs on its own, and you have a clear view of what to keep investing in. By day 90 you have a growth engine that runs whether I am at full hours or stepping back to advisory, plus a documented playbook your team can operate.
The 90-day plan runs inside an operator engagement. Advisory and AI-infra tiers available for lighter scope.
2-4 week audit of your growth stack plus a 90-day roadmap. Fixed scope, converts to a retainer.
The shape is fixed (audit, build, compound) but the specific bleeds, channels, and deliverables are adapted to your stage, motion, and data. The first 30 days exist precisely to tailor the next 60.
A full funnel and attribution audit, customer and team interviews, a ranked bleed list, a growth narrative, and a 60-day build plan you sign off on before any spend.
At the operator tier I ship: I run the channels, build the tracking, and produce the dashboards. At the advisor tier I produce the audit and plan and your team executes.
You have a running engine and a documented playbook. Most clients continue at full or reduced hours; some step me back to advisory once the system is stable.
Operator engagements are typically 20 to 25 hours a week. Advisory is a few hours a month. The plan scales to the hours.
A fixed-scope diagnostic sprint runs $6,000 to $8,000. Infrastructure builds start at $5,000 per month. A full embedded operator engagement runs $8,000 to $18,000 per month.
I guarantee the deliverables and the rigor, not a specific revenue number, because growth depends on factors beyond marketing. What I commit to is shipping the named artifacts and moving the metric we agree on.
Book a 15-min call. I will sketch the first 30 days for your specific situation, free.