Terms of Service

The working summary of these terms of service: engagements are monthly retainers with a defined scope, you own everything produced for you, and either side can exit with notice. No long lock-ins, no surprise fees, no ownership games with your accounts or your data.

Scope is written before work starts: which channels, which deliverables, which metrics define success. Work happens inside your accounts wherever possible, so access, history and data stay with you from day one. Strategy documents, creatives, tracking configurations and reports produced during the engagement are assigned to you on payment.

Billing is monthly in advance. Out of scope requests get a written estimate first, never a silent invoice. Confidentiality cuts both ways and survives the engagement. Liability is capped at fees paid, which is the standard consulting position, stated here in plain sight rather than buried in clause eleven.

The commercial logic behind these terms is documented openly across this site: pricing in the fractional CMO cost guide, engagement structures in engagement models, and the clause-by-clause buyer guide in the fractional CMO contract page. The Israel Tax Authority governs invoicing; all engagements are invoiced lawfully with VAT where applicable.

These terms of service are easier to evaluate as a timeline than as clauses. Here is what each stage commits both sides to.

Before any agreement. Discovery conversations, audits of public assets and the free tools on this site create no engagement and no fees. Anything you share in a discovery call is treated as confidential whether or not work follows.

Proposal. A written proposal states the problem, the engagement model, deliverables, the monthly fee and the success metrics. Proposals are valid for thirty days and create no obligation until signed. What the proposal promises becomes the scope these terms of service enforce.

Kickoff. Access is granted to the accounts in scope: analytics, advertising platforms, CMS, CRM. Access stays owner-controlled: you grant named, revocable permissions rather than handing over master credentials. Day one includes a written baseline of the metrics the engagement is accountable for.

Delivery. Work proceeds against the scoped deliverables with a regular written report: what shipped, what moved, what is next. Out of scope requests get an estimate in writing before any work or billing happens. Material delays on either side are flagged when discovered, not at the invoice.

Payment. Invoices are issued monthly in advance with lawful VAT where applicable, payable within the terms stated on the invoice. Late payment pauses delivery after written notice; it never silently accrues penalty fees that were not in the signed scope.

Renewal and change. Scope changes are amendments in writing, signed by both sides. Month-to-month continuation under the same scope needs no new paperwork; these terms of service continue to apply.

Exit. Either side ends the engagement with written notice of one billing cycle unless the signed scope says otherwise. On exit: final deliverables are handed over, access is revoked by you, outstanding invoices settle, and confidentiality survives indefinitely. No exit fees, no data hostage situations, no surprise clauses activated by leaving.

Disputes. Good faith negotiation first. Failing that, the governing law and venue are those stated in the signed agreement. Liability stays capped at fees paid, both directions.

Why publish terms of service this openly. Most consultants send terms after the proposal, when momentum makes scrutiny awkward. Publishing the full position first, including the liability cap and the exit mechanics, lets you evaluate the working relationship before a single call. If any clause here conflicts with your procurement standards, raise it in discovery; reasonable amendments are negotiated in the proposal, not discovered in dispute.

Severability and precedence. If one clause of these terms of service proves unenforceable, the remainder stands. Where a signed proposal and this page differ, the signed document wins, always, because specifics negotiated for your engagement should never be silently overridden by a website update.

Engagement. A signed scope of consulting or fractional work between the client and Yaniv Goldenberg, with named deliverables, fees and metrics. Reading this site, using the free tools or holding a discovery call is not an engagement.

Scope. The written description of channels, deliverables and success metrics in the signed proposal. Scope is the boundary these terms of service enforce: inside it, work proceeds without further approvals; outside it, a written estimate comes first.

Deliverables. Strategy documents, audits, creatives, tracking configurations, reports and any other artifacts produced for the client during the engagement. Ownership transfers to the client on payment.

Client accounts. Analytics, advertising, CMS and CRM properties owned by the client, accessed through named, revocable permissions. Nothing in these terms of service transfers ownership or admin control of client accounts.

Confidential information. Non-public business information either side learns during the engagement, from revenue numbers to roadmaps. The duty of confidence survives the engagement indefinitely on both sides.

Fees. The monthly retainer and any written, pre-approved out of scope amounts, invoiced lawfully with VAT where applicable. No other amounts exist under these terms of service.