Ecommerce Growth / Paid / Lifecycle / CRO
Ecommerce growth is won on contribution margin, not revenue. Paid acquisition that ignores repeat purchase, a store that converts poorly, or lifecycle that leaks customers will quietly bleed your margin. I run paid, lifecycle, and CRO as one system, as a fractional operator who owns the number. This is the hub for all my ecommerce work.
Ecommerce growth is the loop of paid acquisition, conversion, and repeat purchase. Each one feeds the others, and the winners optimize the whole loop for margin. Here is the system I build and run.
Meta, Google, and TikTok run to blended ROAS and contribution margin, not last-click attribution. See performance marketing.
Product pages, cart, and checkout tuned so paid traffic converts instead of bouncing. See conversion optimization.
Email and SMS flows, post-purchase, and win-back so repeat purchase carries the margin. See lifecycle marketing.
A fast creative pipeline because in ecommerce the ad creative is the targeting and the lever for ROAS.
Server-side tracking and post-iOS attribution so you can read true channel performance. Ties into marketing ops.
A live contribution-margin and repeat-purchase model so every spend decision protects profit, not just revenue.
My ecommerce expertise shows up across the site from a few angles, and this page ties them together. For the leadership framing see fractional CMO for ecommerce. For the organic channel see ecommerce SEO. For the full service offering see ecommerce services. This page is the growth-consultant angle: owning the paid, lifecycle, and CRO loop for margin.
The way I work, ecommerce growth runs inside a fractional head of growth or fractional CMO engagement, where acquisition, conversion, and retention are owned as one loop and I carry the number with your team rather than handing over a deck.
Manage to blended ROAS and contribution margin so scaling spend does not quietly erase profit.
Ship and test creative volume, because the winning ad in ecommerce is found through iteration, not designed once.
Fix the leaks in product page, cart, and checkout that are the cheapest way to lift ROAS without more spend.
Email and SMS lifecycle that turns first-time buyers into repeat customers, where most ecommerce margin lives.
Server-side tracking and a post-iOS attribution model so channel decisions use real data.
Bundles, thresholds, and upsells that lift average order value and protect margin per order.
DTC and ecommerce brands that need paid, CRO, and lifecycle run as one margin-focused loop by a single owner.
Stores with rising ad costs and flat profit, where the real fix is conversion and repeat purchase, not more spend.
Teams whose attribution broke after iOS and who can no longer trust their channel numbers.
I led acquisition at Elementor from roughly $200K to over $20M ARR between 2018 and 2020 as the company passed five million users, running high-volume paid acquisition, conversion, and lifecycle at scale. I led growth at cnvrg.io, an MLOps platform, ahead of its acquisition by Intel announced in November 2020 (TechCrunch). I drove 337% MRR growth at Riverside as a growth operator, where retention and lifecycle carried the result. The same loop applies to ecommerce. See the Elementor and Riverside case studies.
2-4 week audit of your growth stack plus a 90-day roadmap. Fixed scope, converts to a retainer.
Full fractional role owning the ecommerce growth loop. See fractional CMO for ecommerce.
In my case, I own the whole growth loop: paid acquisition, CRO, and lifecycle, run as a fractional operator for contribution margin rather than just topline revenue.
This is the hub. Fractional CMO for ecommerce covers leadership, ecommerce SEO covers organic, and ecommerce services covers the full offering. This page is the growth-consultant angle.
A fixed-scope diagnostic sprint runs $6,000 to $8,000. Infrastructure builds start at $5,000 per month. A full embedded operator engagement runs $8,000 to $18,000 per month.
Yes, at the operator tier. Meta, Google, and TikTok managed to blended ROAS and contribution margin. See performance marketing.
Yes. Server-side tracking and a post-iOS attribution rebuild so you can read true channel performance is part of the infrastructure work.
Yes. Repeat purchase is where most ecommerce margin lives, so lifecycle flows are core to the work. See lifecycle marketing.
A fixed-scope diagnostic sprint runs $6,000 to $8,000. Infrastructure builds start at $5,000 per month. A full embedded operator engagement runs $8,000 to $18,000 per month.
Book a 15-minute call. I will look at your ROAS, conversion, and repeat-purchase rate and tell you which one is capping your margin. See the role or book a call.
In 15 minutes I will tell you whether paid, conversion, or repeat purchase is capping your margin, and the lightest way to fix it. No pitch if a fractional is wrong for you.