Ecommerce / Shopify Plus
Your Shopify Plus store is doing real revenue, but growth has plateaued and you have five agencies each optimizing their own slice. You do not need a sixth specialist. You need one senior operator who owns the whole number: paid, lifecycle, CRO, and the tracking layer that tells you what is actually working.
Most Shopify Plus brands hit a ceiling for the same reason: every channel is run by a different vendor, and nobody owns the connective tissue between them. The paid agency optimizes ROAS in a silo, the email agency sends more campaigns, and the CRO freelancer tweaks the product page, but no one is reading the whole funnel as a single system. You are paying for motion, not for a compounding growth engine.
The deeper problem is usually the data. After iOS privacy changes, most Shopify brands fly half-blind: platform-reported ROAS no longer matches what actually lands in the bank, and decisions get made on numbers nobody trusts. A fractional CMO who understands both ecommerce growth and the tracking stack underneath fixes the measurement first, then scales the channels that genuinely pay back.
Meta and Google strategy, creative direction, and budget allocation against true contribution margin, not vanity ROAS. I direct your agencies instead of replacing them.
Email and SMS flows, segmentation, and repeat-purchase economics so you stop renting growth from paid alone. See lifecycle marketing.
Product page, cart, and checkout work tied to revenue per session, not isolated A/B wins. See CRO.
Server-side events, clean data layer, and a single source of truth so every channel decision rests on numbers you trust. See marketing ops.
This is where I differ from a pure-strategy CMO or a single-channel agency. I build the measurement infrastructure myself: server-side tracking, conversion APIs, and a data layer that reconciles platform-reported numbers against real orders. For a Shopify Plus brand spending serious money on paid, getting attribution right is often worth more than any single channel optimization, because it tells you where the next dollar actually compounds. I run this same stack on my own properties and on client stores. See performance marketing.
Doing real revenue, growth stalled, and you suspect the problem is coordination and data rather than any one channel.
Three or more vendors, no single owner of the number, and reports that never quite add up to your bank balance.
You want someone senior who ships and directs, not a deck and a monthly call. See ecommerce services.
I led acquisition at Elementor from roughly $200K to over $20M ARR between 2018 and 2020 as the product grew past five million users, a self-serve, high-volume motion that lives and dies by funnel math and attribution, exactly like a Shopify brand. I drove 337% MRR growth at Riverside as a growth operator. I led growth at cnvrg.io ahead of its acquisition by Intel, announced November 2020 (TechCrunch). The discipline of owning a whole number and trusting your own data transfers directly to ecommerce. See the Elementor case study.
Three ways to work together, depending on whether you need direction, a hands-on operator, or the tracking build alone.
2-4 week audit of your growth stack plus a 90-day roadmap. Fixed scope, converts to a retainer.
Usually not. I direct them. Most brands already have capable specialists; what they lack is one senior owner who reads the whole funnel and holds each vendor to the metrics that actually drive contribution margin.
The role fits any Shopify brand spending real money on growth. Plus brands tend to have the volume and the multi-agency sprawl that make a single owner most valuable, but the work is the same.
I build it. Server-side events, conversion APIs, and a data layer that reconciles platform numbers against real orders. This is hands-on infrastructure work, not a slide telling your developer what to do.
An agency owns its channel and its ROAS number. I own your whole growth number across paid, lifecycle, CRO, and data, and I direct the agencies inside that. See fractional CMO vs agency.
A fixed-scope diagnostic sprint runs $6,000 to $8,000. Infrastructure builds start at $5,000 per month. A full embedded operator engagement runs $8,000 to $18,000 per month.
The first 30 days usually go to fixing measurement so decisions rest on trustworthy data. Channel gains compound from there. I am honest about what is a quick win versus a structural fix.
Yes. I work with ecommerce brands in Israel and the US, in Hebrew and English, and run a split day that covers both time zones.
Book the call. If a single agency or a junior in-house hire is the honest fit for your stage, I will tell you. See ecommerce CMO.
Book a 15-min call. I will tell you where your funnel is leaking, whether your data can be trusted, and what one operator owning the number would change.