Conversion Rate Optimization
Systematic testing that turns traffic into revenue. Landing pages, signup flows, pricing pages, upgrade prompts, and checkout optimization. Data-driven, not opinion-driven.
CRO is the highest-ROI marketing activity because it multiplies everything else. A 20% lift in signup conversion means 20% more value from every ad dollar, every organic visit, every email click. Yaniv runs structured testing programs: hypothesis, variant, statistical significance, ship or kill.
What Gets Optimized
- Landing pages and hero sections
- Signup and onboarding flows
- Pricing pages and plan selection
- Upgrade and paywall prompts
- Checkout and payment flows
- Email CTAs and lifecycle touchpoints
- Mobile experience and responsive breakpoints
Frequently Asked Questions
Statistical significance requires volume. For most tests, 1,000+ visitors per variant per week. Below that, I focus on qualitative research and high-confidence UX fixes rather than A/B testing.
Depends on the stack. VWO, Optimizely, or native platform testing. Analytics via Mixpanel or GA4. The tool matters less than the methodology.
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