Fractional CMO USA
Fractional CMO USA
Built the growth engine that took cnvrg.io to its acquisition by Intel.
I personally lead and implement agreed growth work for US-market businesses, from campaigns and conversion journeys to lifecycle and measurement. We agree the mandate, delivery capacity, US–Israel working overlap and total cost, then compare actual proposals on those responsibilities.
I work directly with US-market companies as a Fractional CMO & Head of Growth. My experience includes acquisition leadership at Elementor during growth from $200K to $20M ARR, paid acquisition at Riverside on a $450K monthly paid budget during +337% Net MRR growth, and $100M+ in total ad spend managed across roles. Choose the agreed implementation and working arrangements from your business needs.
If you are evaluating UK-based engagements, see the fractional CMO UK page. For the full fractional CMO market picture and how to choose across all providers, see best fractional CMO services. For SaaS-specific growth models, see the fractional CMO SaaS page.
What a fractional CMO USA engagement actually needs to produce
A fractional CMO USA hire is not a strategy consultant. You are paying for someone who ships revenue-moving work directly, not someone who hands you a deck and bills out.
At Elementor I led acquisition during the company’s growth from $200K to $20M ARR. At Riverside.fm I led paid acquisition, measurement, testing and budget decisions on a $450K monthly paid budget during reported +337% Net MRR growth. At cnvrg.io I worked on technical-buyer demand generation and sales handoffs before Intel acquired the company in 2020. These historical roles and company outcomes help assess relevant operating experience; they are not proof of a later GEO service.
Total media spend managed across all roles exceeds $100M. Total user base touched across products exceeds 5 million. These are the baselines, not talking points. They define what fractional CMO USA execution looks like at this tier.
USD pricing tiers
Fractional CMO USA pricing: 3 tiers vs the market rate card
Diagnostic — scope, schedule and fee agreed before starting
I personally investigate the agreed funnel, campaigns, conversion and measurement questions. Where relevant, we include selected AI-search access and question observations. You receive a source-linked findings record, priorities and a plan with dependencies and observation limits. We agree the scope, authorized access, delivery schedule and price before work starts; you keep the findings whether or not we continue.
Growth operator engagement
In an Operator engagement I personally lead and implement the agreed paid, SEO, content, lifecycle, conversion and measurement work. We define responsibilities, capacity, async updates, live sessions and review measures for your client or project. Compare the written scope and full costs with the actual provider or hire you are considering.
Growth operator and infrastructure
For US companies that need an operating partner, the scope can include AI-search access and evidence review, structured data, original-data assets where substantiated, paid-budget ownership and an executive reporting view. We agree the actual implementation and responsibilities. My published Riverside case reports a $450K monthly paid budget; that figure is spend managed, not monthly recurring revenue.
How this compares to the market: For any network or firm, request the current written scope, assigned operator, implementation capacity, fees and handover terms. This engagement is direct with me; compare those responsibilities and terms rather than assuming a fixed network price or overhead advantage. See the engagement models page for a side-by-side comparison of retainer structures.
Why Israeli timezone delivers better async output for US companies
I am based in Israel. Schedule collaboration using Asia/Jerusalem and the client’s local time zone, and confirm the actual overlap for the engagement. Daylight-saving changes occur on different dates, so a fixed year-round offset is not a reliable scheduling rule.
For a US team, an async workflow can put questions, source evidence and approvals into a shared queue before the next working window. We agree when I deliver the selected work, when your owners review it and which matters need a live discussion or backup coverage. Confirm actual overlap using Asia/Jerusalem and the team’s local time zone for the dates concerned.
An agreed async queue can keep decisions and implementation moving between working windows; live overlap and escalation coverage still need named owners.Why the Israeli timezone wins for US teams
GEO infrastructure: what US fractional CMO USA platforms are not building yet
AI-search visibility work can include access checks, useful source-grounded content, structured data and repeated observations of selected buyer questions. I personally implement the agreed changes. Inclusion, citation and provider selection remain decisions made by the external systems, so we measure them separately from delivery.
An agreed AI-search workstream can include selected question observations, search-access checks, useful source-grounded content and supported structured data. I personally implement the work and record its permissions, evidence and limits. Training controls, search controls and engine outcomes are distinct; llms.txt or an entity link does not guarantee inclusion. cnvrg.io’s2020 acquisition is historical company context, not a proof case for modern AI citations. For related service scope, see the fractional CMO SaaS page and the best fractional CMO services comparison.
A useful benchmark for understanding where the fractional CMO USA market is headed: the State of Fractional Executives report documents how US companies are shifting from full-time CMO hires to outcome-based fractional models, particularly at the seed-to-Series-B stage where a full-time CMO is not yet defensible on unit economics.
Next step
Start with a fractional CMO USA diagnostic
The fastest way to evaluate fit is a scoping call. Bring your current funnel numbers, your top acquisition blocker, and the quarter you need to move by. The Diagnostic follows an agreed delivery timeline and tells you exactly what the 90-day build looks like before any ongoing commitment. Call times are agreed around both teams.
FAQ
Frequently asked questions about fractional CMO USA engagements
What does a fractional CMO USA engagement cost?
Diagnostic, Operator and Full-Stack Growth Partner pricing depend on the engagement. Scope, time commitment and delivery milestones are agreed before work starts.
How does a fractional CMO USA in Israel work with US clients day-to-day?
I am based in Israel. Schedule collaboration using Asia/Jerusalem and the client’s local time zone, and confirm the actual overlap for the engagement. Daylight-saving changes occur on different dates, so a fixed year-round offset is not a reliable scheduling rule.
How is this fractional CMO USA engagement different from CMOx or Chief Outsiders?
Compare the actual candidate, leadership, implementation capacity, relevant cases, continuity and total quoted cost. This engagement is direct with me: I personally lead and deliver the agreed work. My case studies explain historical roles and company outcomes. A firm or network may supply other capabilities; assess the actual proposal without assuming a fee or technical gap from its model.
What is GEO and why does it matter for a fractional CMO USA engagement in 2025 and 2026?
GEO concerns how public content can be accessed, interpreted and potentially used in AI answers. I personally implement agreed access, content, structured-data and evidence improvements and record selected question observations. Those changes do not guarantee citation or recommendation, and cnvrg.io’s 2020 acquisition is not proof of present AI-engine visibility.
What does the Diagnostic include?
The Diagnostic is a one-time engagement with an agreed delivery timeline. It covers a full funnel audit across paid channels, organic acquisition, conversion rate, attribution stack, and a GEO citation baseline across five AI engines. The deliverable is a ranked, actionable gap report with a 90-day execution brief that your internal team can run or I can execute. It is the entry point for US companies that want proof before a retainer.
What does the Operator engagement cover?
The Operator engagement is the ongoing fractional CMO USA engagement. It covers async strategy delivery on an agreed cadence, paid channel oversight, SEO and GEO execution, monthly reporting against revenue metrics, and async access within agreed working arrangements. Contract terms, including duration and notice period, are agreed per engagement.
What does the Full-Stack Growth Partner tier add?
The Full-Stack Growth Partner tier covers everything in the Operator tier plus a GEO citation infrastructure build (llms.txt, structured data, AI crawler access, entity graph), original-data asset production for AI engine authority, paid budget ownership across Google and Meta, and a monthly exec-facing growth dashboard. It is for US companies at seed to Series B who need a CMO-track operating partner, not just advisory.
Who is this engagement a good fit for, and who is it not for?
Fit follows the decision, authorized access, delivery capacity and work needed. I can personally lead a diagnostic, focused implementation, system build or broader growth engagement at different stages. Advisory is separate advice-only work, paid in cash with any equity additional. We agree commercial terms and capacity for each client or project.
How are results measured in a fractional CMO USA engagement?
I report progress against an agreed metric, and we agree the reporting cadence before work starts. The Operator tier includes monthly reporting against revenue metrics. Measurement also comes before scaling spend: I audit the existing tracking setup first, then agree the fixes and implementation timeline around access, consent and scope.
How available are you, and how fast do you reply?
I agree the scope, time commitment and availability for each client or project before work starts. When you reach out, I reply within one day. The fastest way to a useful answer is to send your stage, your current growth, and the one metric you most need to move.
Work with Yaniv
Fractional Head of Growth for B2B SaaS, B2C, and e-commerce. Revenue that compounds, not spikes. Any channel, any motion, any stage.
Explore the Fractional CMO Services hub