IL Product. US/EU Pipeline. Not a Positioning Deck.

ICP definition for the US/EU market, buyer committee map, GEO visibility audit (how does your product appear in AI search today), demand generation gap analysis, 90-day build plan.

Full GTM build: demand generation, GEO optimization, technical content program, pipeline attribution, paid demand where it pencils. Operator in the CGO seat. 6-month minimum.

If you need a fractional CMO in the seat rather than a systems build, the cybersecurity fractional engagement covers the operator role alongside GTM. See the dedicated cybersecurity fractional CMO page.

Right fit for the cyber AI GTM:

• ✓IL cyber or AI startup with a working product and at least 3-5 paying customers
• ✓Founder-led sales working in IL but not producing US or EU pipeline
• ✓Product that does not appear in AI search results when buyers research the category
• ✓Team with no demand generation layer: only outbound and events
• ✓Planning US market entry in the next 6-12 months

Not the right fit:

• ✕Pre-revenue or pre-PMF: build the product before the pipeline
• ✕Already have a CMO or VP Marketing in seat with a working US GTM: they need support, not an operator
• ✕Looking for a US sales team or SDR agency: this is demand generation, not outbound-only
• ✕Consumer product: this is B2B enterprise cyber and AI, not consumer
• ✕Wants a positioning deck: the deliverable is a running system, not a slide

Define the ideal customer profile for the US or EU market: company size, vertical, tech stack, budget authority. Map the buying committee: who is the champion, who is the blocker, who signs the contract, and what each one needs to hear. The ICP for US enterprise cyber is almost always different from IL ICP.

Audit how your product appears in ChatGPT, Perplexity, Google AI Overviews, and Bing Copilot when buyers search the problem category. If you are not cited, map why: content gaps, citation structure, schema. Build the content and technical fixes to put you in the answers buyers see before they reach out.

Content that a CISO or technical buyer reads because it addresses their real problem, not content that a marketing team wrote about the product. Specific: named problem, real data, mechanism. Distributed to reach the buyer where they read: trade media, LinkedIn, AI-cited publications, analyst relationships.

Track where US/EU pipeline actually comes from: which content drove awareness, which channel produced the first inbound, which touchpoints preceded the call. Without attribution, the GTM investment is invisible. With it, you know where to put more and where to stop.

LinkedIn demand generation for the US enterprise buyer where the CPL math works. Not all cyber GTM needs paid. The diagnostic maps whether the ICP is reachable at a cost that justifies the channel. If it does not pencil, the budget goes into content and GEO instead.

Two delivery modes: operator in seat (I hold the GTM number monthly) or systems build (the pipeline system is installed and handed to your team). Mode is agreed in the diagnostic sprint. If systems build, documentation and training are included in the 6-month engagement.

ICP definition, GEO audit, buyer committee map

Define the US/EU ICP from first principles, not from the IL customer profile. Run the GEO audit: how does the product appear in AI search results today. Map the buyer committee for a typical US enterprise deal. Deliver the 90-day GTM plan by week four.

Content program, GEO fixes, attribution live

First demand generation content published and distributed. GEO technical fixes deployed: schema, citation structure, content gaps. Pipeline attribution live: tracking first-touch and multi-touch for US/EU leads. Paid demand test if ICP is reachable at acceptable CPL.

Repeatable demand, first US/EU pipeline, review cadence

Demand generation running on a weekly cadence. First US/EU qualified pipeline contacts. Monthly review against pipeline targets. By month 6, the motion is documented and the team co-pilots it.

Demand generation and pipeline work at cnvrg.io preceded the Intel acquisition. An IL AI startup selling to US enterprise buyers requires the same discipline this page describes: technical content, pipeline attribution, and a buyer who validates vendors through multiple channels.

Global GTM from an IL product. Elementor sold globally from Israel. The GTM motion that works at IL scale requires different infrastructure when the buyer is a US or EU enterprise. That operating experience informs how this engagement is built.

Demand generation that produced 337% MRR growth required reaching a buyer who had multiple alternatives and evaluated through content before taking a call. The same buyer psychology applies in US enterprise cyber.

Managing $100M+ in paid across B2B markets shows where enterprise demand generation works at scale and where it burns budget without producing pipeline.