Paid User Acquisition at Scale
Google Ads, Meta, YouTube, TikTok, LinkedIn. $100M+ in cumulative ad spend managed. Channel mix discipline, creative velocity, and attribution that survives iOS 14+.
Yaniv manages paid acquisition across 9 platforms with a channel-sequencing methodology: Google first (cleanest buy signal), LinkedIn second (surgical targeting), then Meta/TikTok/Reddit at volume. Attribution built server-side to survive signal loss. Creative testing cadence that feeds Meta and YouTube at $450K/month.
What's Included
- Google Ads (Search, Shopping, YouTube, GDN)
- Meta Ads (Facebook, Instagram) with CAPI
- LinkedIn, TikTok, Reddit, Snapchat when the math works
- Server-side conversion tracking and attribution
- Creative testing framework with 2-week concept cycles
- Weekly budget rebalancing based on unit economics
- Landing page optimization and CRO alignment
- Monthly executive reporting with revenue attribution
Channel Sequencing
- Step 1: Google Ads first. Search intent is the cleanest buy signal. Lowest CAC, fastest learning.
- Step 2: LinkedIn second. Once Google reveals converting personas, LinkedIn targets them surgically.
- Step 3: Meta + Reddit + TikTok at 50+ signups/week. Below 50, you feed noise. Above 50, platform AI works.
- Step 4: Influencers when the math works. Test, double down, or cut.
Frequently Asked Questions
$10K/month minimum across channels. Below that, the data is too thin for optimization. Most clients are $30K-$200K/month.
Server-side conversion tracking, multi-touch attribution models, and platform-agnostic revenue reporting. We don't trust platform-reported ROAS as the sole source.
I manage the testing framework and creative strategy. For production volume (video, UGC), I work with your team or recommend production partners.
Ready to Talk?
15 minutes. No decks. Just a conversation about your growth bottleneck.
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