Product Marketing & GTM Strategy
Positioning that converts, launch playbooks that ship, and go-to-market strategies built on buyer research, not assumptions. For post-PMF SaaS and B2C products scaling beyond early adopters.
Product marketing bridges product and revenue. Yaniv has positioned products from $200K to $20M ARR (Elementor), launched features that drove adoption across 5M+ users, and built GTM playbooks for enterprise (cnvrg.io, acquired by Intel) and consumer (Riverside.fm) products.
What's Included
- Competitive positioning and messaging frameworks
- Product launch playbooks (feature, tier, market expansion)
- Buyer persona research and validation
- Sales enablement materials and battle cards
- Pricing strategy and tier optimization
- Product-led growth (PLG) mechanics
- Cross-functional alignment: product, sales, marketing
Frequently Asked Questions
No. I operate alongside your team or fill the gap until you hire. For early-stage companies without a PMM, I build the foundations. For scaling companies, I provide senior strategic direction.
Buyer research first. Not internal brainstorms. I talk to customers, analyze competitors, map the category, and build positioning that reflects how buyers actually evaluate your product.
Ready to Talk?
15 minutes. No decks. Just a conversation about your growth bottleneck.
Book a 15-Min Call