Marketing Operations & Martech
The data layer, automation layer, and tooling layer that makes everything else work. Attribution, tracking, CRM, automation, dashboards, and the integrations between them.
Marketing ops is invisible when it works and catastrophic when it doesn't. Yaniv builds the infrastructure: analytics implementation, server-side tracking, CRM configuration, automation workflows, attribution models, and the dashboards that make data trustworthy. If your marketing team can't answer 'how much revenue did organic generate last month,' this is where we start.
What's Included
- Analytics implementation (GA4, Mixpanel, Amplitude)
- Server-side tracking and conversion APIs
- CRM setup and lifecycle automation
- Marketing automation (n8n, HubSpot, Braze)
- Attribution modeling and revenue reporting
- Dashboard building and executive reporting
- Tool evaluation, migration, and integration
- Data hygiene and governance
Frequently Asked Questions
GA4 is a starting point. It doesn't connect to your payment system, doesn't score leads, doesn't trigger automation, and doesn't report revenue per channel accurately without server-side integration. Marketing ops fills those gaps.
Yes. I audit what you have, fix what's broken, and only recommend new tools when the existing stack can't do the job. No rip-and-replace for the sake of it.
Ready to Talk?
15 minutes. No decks. Just a conversation about your growth bottleneck.
Book a 15-Min Call