Operator / Post-PMF SaaS
The moves that got you to $1M ARR are usually the ones that stall you on the way to $10M. Founder-led sales, a couple of channels that happened to work, and heroics do not become an engine on their own. I diagnose what is actually breaking, then build the repeatable growth system that takes you through the next zero.
Getting to $1M ARR usually rewards founder hustle, a strong product, and one or two channels that clicked. None of that is a system. Pushing toward $10M exposes the gaps: the founder is the bottleneck on every deal, customer acquisition cost is creeping up as the easy demand runs out, and there is no repeatable motion a team can run without the founder in the room. Growth feels like it is getting harder for the same effort, because it is.
The job at this stage is to turn what worked into a machine: a clear ideal customer, a repeatable acquisition motion, healthy unit economics, and the first real growth hires slotted in the right order. That is operator work, not a strategy deck, and it is the arc I have run.
Funnel, unit economics, and channel analysis to find what is actually capping growth, not what feels broken.
Turn founder-led wins into a documented acquisition motion a team can run, across the channels that fit your buyer.
Diagnose CAC payback and retention so growth compounds instead of burning cash. See CAC payback diagnostic.
Hire the right roles in the right order so the team scales the engine instead of inflating headcount. See growth hiring sequence.
I find the real constraint: a thin top of funnel, a leaky middle, CAC payback that no longer works, or a founder dependency. We fix the binding one first.
I turn the founder-led motion into a documented, repeatable engine with owners, dashboards, and a clear ideal customer.
I sequence the growth hires, ramp them on the system, and step back as the team runs the engine without me.
I led acquisition at Elementor from roughly $200K to over $20M ARR between 2018 and 2020 as the company grew past five million users, which is the full early-scale arc and then some. I led growth at cnvrg.io ahead of its acquisition by Intel announced in November 2020 (TechCrunch), and I drove 337% MRR growth at Riverside as a growth operator. I have lived the moment when founder-led growth stops scaling and a system has to take over, which is exactly the transition between $1M and $10M. See the Elementor and Riverside case studies.
| Good fit | Not a fit |
|---|---|
| B2B SaaS between roughly 1M and 10M ARR | Pre-product-market-fit, still searching |
| Founder-led growth is starting to stall | Already have a strong VP and full team |
| Want a system, not just more spend | Want a media buyer to push budget harder |
| Ready to hire growth roles in sequence | Want to outsource growth entirely forever |
Scale-up work runs as a focused diagnostic or an embedded operator role.
2-4 week audit of your growth stack plus a 90-day roadmap. Fixed scope, converts to a retainer.
Hands on the engine through the scale-up. See fractional CMO for SaaS.
The first million rewards founder hustle and one or two channels. The next stage exposes the lack of a system: founder bottlenecks, rising CAC, and no repeatable motion a team can run. That requires building an engine, not more effort.
Both. On an advisor retainer I diagnose and hand you a roadmap. On an operator engagement I am embedded and hands on the growth engine through the scale-up.
The binding constraint: thin top of funnel, a leaky middle, broken CAC payback, or founder dependency. We fix that before anything else. See CAC payback diagnostic.
Sequencing growth hires correctly is central. The wrong role at the wrong time wastes runway. See growth hiring sequence.
A fixed-scope diagnostic sprint runs $6,000 to $8,000. Infrastructure builds start at $5,000 per month. A full embedded operator engagement runs $8,000 to $18,000 per month.
Yes. I led acquisition at Elementor from roughly $200K to over $20M ARR and drove 337% MRR growth at Riverside, which is exactly this arc.
Yes, both. See US expansion for Israeli SaaS if you are an Israeli company scaling into the US.
That is a strong moment to start, before founder-led growth stalls. See fractional CMO for post-PMF.
Book a 15-min call. I will tell you what is most likely capping your growth and what the scale-up actually requires.