Now I Do It Fractionally.
Most SEO consultants deliver traffic reports. I build organic systems where you can trace every keyword to a signup and every signup to revenue. If I can't show you the ROI, I'll tell you.
What is GEO (Generative Engine Optimization)?
GEO is the practice of optimizing your website so AI search engines (ChatGPT, Perplexity, Google AI Overviews, Gemini) can find, understand, and cite your content. Unlike traditional SEO which targets Google's link-based algorithm, GEO focuses on structured data, answer passages, entity signals, and AI crawler access. According to Princeton University research (KDD 2024), adding source citations increases AI citation probability by 40%, and including statistics increases it by 37%.
What is fractional SEO? Fractional SEO means hiring a senior SEO strategist part-time instead of full-time. You get strategy, content, and technical implementation at a fraction of the cost. Typical retainers: $3,000 to $9,000 per month.
What Changed in SEO
And what most consultants haven't caught up to.
The fundamentals still work. Great content ranks. Technical foundations matter. Backlinks from real sites build authority. Any competent SEO consultant will deliver these basics.
Here's what broke: According to research from BrightEdge and SparkToro (2025), AI search engines now answer 45% of queries before anyone clicks a link. ChatGPT, Perplexity, Google AI Overviews: they synthesize your content and hand the answer directly to the searcher. Your traffic shrinks even when your rankings hold. Gartner projects a 25% decline in search volume by 2026. Gartner projects traditional search volume will decline 25% by 2026 and 50% by 2028.
The second problem is measurement. Most SEO engagements report on rankings and traffic. That's activity, not outcome. If you can't see which keywords bring visitors who actually sign up and pay, you're optimizing blind.
Five questions to ask your current SEO consultant:
If your consultant answers all five with data, keep them. They're good.
If they can't, let's talk.
The System I Built at Elementor
And what I'd build for you. No methodology decks. No 47-step framework PDFs.
Revenue-First Keywords
I don't chase volume. I find keywords where the searcher is close to buying, verify the conversion path exists, and build pages that close. Every keyword gets a revenue estimate before I write a word.
Fewer Pages, Deeper Pages
50 pages that each rank and convert will outperform 500 templated pages that dilute your authority. Each page gets unique structure, real proof points, and answers the searcher's actual question.
AI Search Optimization (GEO)
I configure your site so ChatGPT, Perplexity, and Google AI Overviews can find, read, and cite you. llms.txt, AI crawler access, schema markup, answer passages, entity signals.
Technical SEO That Ships
I've delivered SSR migrations, deployed schema across thousands of pages, and fixed Core Web Vitals blockers. I speak to engineering teams in their language. PRs they can review, not PDFs they'll ignore.
Full Revenue Attribution
I connect Search Console to your analytics to your payment system. You see revenue per page, cost per organic acquisition, and which content is dead weight. Not just rankings.
Ongoing Optimization
Pages that don't reach top 30 in 16 weeks get killed or rewritten. Pages stuck at 11-20 get refreshed at 90 days. Monthly AI citation audits catch drops before they hit revenue.
Track Record. Real Numbers.
Three companies. Three outcomes you can verify.
- 5M+ active users via organic
- 10M+ total downloads
- Scaled $200K to $20M ARR
- Organic = #1 revenue channel
- Built growth team 0 to 8
- $0 spent on link buying
- 180% YoY inbound lead growth
- 40% reduction in CAC
- 2x sales revenue through ABM
- Acquired by Intel within 12 months
- Identified React SPA as root SEO blocker
- Delivered 15-issue technical audit
- Building content engine + attribution
- Full GEO optimization on fresh domain
Transparent Pricing
No surprises on the invoice. No hidden fees.
- Full technical SEO audit
- AI search readiness score (6 dimensions)
- AI crawler access map (14 crawlers)
- Competitive gap analysis (vs top 3)
- Prioritized fix list by revenue impact
- 45-min walkthrough call, recorded
- Monthly technical audit + delta tracking
- Content production scoped to your market
- Schema markup implementation
- AI search optimization (llms.txt, crawlers)
- Revenue attribution + monthly reporting
- Monthly 45-min strategy call
- Slack/WhatsApp async (24hr response)
- Everything in Growth
- Link building + brand mention campaigns
- Full GEO across all AI platforms
- Competitive SERP + AI citation monitoring
- Bi-weekly strategy calls
- Same-day priority response
- Board-ready quarterly growth report
For Israeli Businesses
Hebrew-language SEO, local search optimization, Google Business Profile management, and pricing in NIS.
SEO Starter: 5,000 NIS/month | SEO Growth: 9,000 NIS/month
Contact on WhatsAppNot Ready to Talk?
Get your AI search visibility score first. Free. No call required.
I'll run your site through the same GEO audit engine I use for clients. You'll get your score across 6 dimensions: crawlability, citability, schema, content quality, platform readiness, and brand mentions.
I'll send you the score with a short summary. No sales pitch unless you ask for one.
Frequently Asked Questions
Ask them the five questions from above. If they answer all five with data, stay with them. If they can't tell you how much revenue organic generated last month, or what your AI search visibility looks like, you're paying for activity reports, not business outcomes.
SEO fails for three reasons: wrong keywords (optimized for traffic that doesn't buy), wrong infrastructure (your site technically can't rank), or wrong measurement (it was actually working but nobody could prove it). The audit tells us which one killed your previous attempt.
I write implementation-ready specs, review PRs directly with engineers, and prioritize ruthlessly. Three technical fixes that move revenue beat thirty recommendations in a PDF that collects dust.
Technical fixes: days to weeks. Content ranking: 2-4 months for low-competition, 6-12 months for competitive. AI search citations: faster because almost nobody is optimizing for them yet. I kill anything that doesn't move after 16 weeks.
GEO is Generative Engine Optimization. It makes your site visible to AI search tools (ChatGPT, Perplexity, Google AI Overviews) so they cite you when people ask questions in your market. 45% of searches now get an AI answer before anyone clicks. That number grows every quarter.
6-month minimum because organic compounds. But if after 3 months we're not seeing measurable progress on the metrics we agreed to, I'll tell you. I've walked away from engagements where the fit wasn't right.
Both. Strategy, content, technical implementation, and tracking. I'm not a consultant who hands you a document and disappears. If your engineering team needs a code review on a schema deployment, I'll review it.
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"Yaniv joined the company and basically built from scratch our leads generation system, including SEO, PPC, Email marketing, and leads scoring and leads tracking practices. Yaniv is one of those people who knows to do everything and to manage any process or project. He is the person you would like to go into a battle with."
Tamar Reshef Bezalel - 2X COO, previously at cnvrg.io (acquired by Intel)
Let's See If Organic Can Work for You.
I take 2-3 SEO clients at a time. If the fit is right, we start with the audit and build from there. If it's not, I'll tell you on the first call.
✓ No obligation
✓ No pitch deck
✓ Honest feedback
✓ Clear next steps