Insights
Growth playbooks from the field
No theory. The exact systems I run for SaaS clients: AI search, paid efficiency, attribution, and the unit economics that actually move ARR.
Featured
AI Search Readiness Benchmark 2026: 56% Scored 60 or Below
Historical June 23, 2026 v1.12 rubric scores for 61 SaaS and AI sites: 56% scored 60 or below. Leaderboard, method and limitations; no platform-share, crawl-frequency or AI Overview-rate measurements.
GEO & AI Search
Person schema: identity fields, sameAs and verification limits
How to describe a person accurately with applicable schema, consistent identity links and visible facts, without assuming a required five-field package or guaranteed AI citation.
GEO & AI SearchAI Search Readiness Re-benchmark: Plan and Evidence Requirements
A plan for a repeatable SaaS AI-search readiness benchmark, with dated cohorts, reproducible checks and separate measurement of actual citations.
GEO & AI SearchHow to measure AI Search Visibility (open-source script)
Record fixed buyer questions, engines, dates, actual answers and links. Keep mentions, source citations, readiness checks and commercial outcomes separate.
GEO & AI SearchGEO vs SEO vs AEO: the 2026 definitions that actually matter
GEO vs SEO vs AEO in plain terms: what each one means in 2026, where they overlap, where they diverge, and which one to start with for your business.
GEO & AI Searchllms.txt: what it is, what it isn’t, and when to bother
llms.txt explained: what the file actually is, what it is not, when to ship it, and 5 proven rules for writing a useful llms.txt without wasting effort.
GEO & AI SearchPerplexity vs ChatGPT vs Gemini citation patterns (2026)
Compare recorded answer and citation observations across engines and modes, with their dates, settings and limits. Do not assume identical source behavior or known citation weights.
GEO & AI SearchHow ChatGPT decides what to cite: methodology breakdown
Distinguish search retrieval, model training and user-requested fetches; inspect relevant guidance and record actual cited answers without inferring hidden citation weights.
GEO & AI SearchSEO בעידן AI: המדריך המלא ל-2026 בעברית
SEO בעידן AI לא מת, הוא השתנה. מה השתנה בחיפוש, למה קידום קלאסי כבר לא מספיק, ואיך זוכים גם בדירוג בגוגל וגם באזכור בתשובות של ChatGPT ו-Perplexity.
GEO & AI SearchAI Search Optimization Guide: 2026 Edition
An AI search optimization guide built for revenue, not vanity rankings. Learn how to earn citations in ChatGPT, Perplexity, and Google AI.
GEO & AI SearchAI Search Readiness: Audit Before a Competitor Owns the Answer
A free SEO and GEO skill that audits AI search readiness before a competitor owns the answer. Install it and run your first audit.
GEO & AI SearchWhat is GEO (Generative Engine Optimization)?
What is GEO? It is optimizing your content so AI engines like ChatGPT and Gemini cite you, not just rank you. Learn how it works and where to start.
Fractional CMO & Growth
SaaS Growth Fit: System Install or Embedded Operator?
Choose between System Install and embedded Operator by the growth problem, execution ownership and handoff your team needs. Advisory is a separate advice-only relationship.
Fractional CMO & GrowthThe Pricing Reset: The Most Ignored Growth Lever (Test Pricing Before Increasing Spend)
Pricing is the most ignored SaaS pricing strategy lever: a pricing decision to test with buyer and purchase evidence. Willingness-to-pay, tiers, and grandfathering.
Fractional CMO & GrowthStop Running 5 Acquisition Channels at 20% Effort (Pick One, Scale It)
A practical framework for deciding whether to focus acquisition effort on one channel, with a test scope and stop criteria. Channel count alone does not establish profitability.
Fractional CMO & GrowthWhy Your Activation Funnel Isn’t Working (And the Dashboard That Fixes It)
Measure SaaS activation with product-specific events, mature signup cohorts and a SQL example that separates observed value from the ordered onboarding path.
Fractional CMO & GrowthThe 1000-User System: How I Took Elementor From $200K to $20M ARR
The proven SaaS growth system I used to scale Elementor from $200K to $20M ARR in three years: the 7 steps, the sequencing rule, and the real numbers.
Fractional CMO & GrowthCMO פרקציוני: מה זה, מתי צריך, וכמה זה עולה
CMO פרקציוני הוא מנהל שיווק בכיר במיקור חוץ שמוביל צמיחה בחלקיות משרה. מה זה, מתי צריך אחד, ההבדל מסוכנות ומשרה מלאה, וכמה זה עולה בישראל.
Fractional CMO & GrowthAI Marketing Automation Playbook
My AI marketing automation playbook shows the exact workflows, triggers, and revenue plays I run for growth teams. See the system and book a call.
Fractional CMO & GrowthElementor’s Growth Playbook: $200K to $20M ARR
The Elementor growth playbook I ran to scale a SaaS from early traction to 100x ARR. Real channels, funnel math, and retention systems. See how it works.
Fractional CMO & GrowthFractional CMO Guide: When to Hire One
A fractional cmo guide built on real growth work, not theory. Learn when to hire, what to pay, and how to measure ROI. Read the playbook and decide.
Attribution & Tracking
GA4 vs Shopify: 5 Real Reasons They Disagree
GA4 vs Shopify revenue never matches. Here are the 5 real causes, which source to trust for revenue vs traffic, and how to reconcile the gap.
Attribution & TrackingHow to Measure SEO Revenue (Not Just Traffic)
Learn how to measure SEO revenue with real attribution, not vanity traffic. A Fractional Head of Growth shows the exact method. Book a call to start.
The Growth Memo
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A growth marketing blog built on systems, not theory
I write practical material from growth work across B2B SaaS, consumer and ecommerce: GEO, SEO, paid media, attribution, lifecycle and PLG. The archive includes operating examples, historical cases, calculations, explainers and research plans. Each should make its source and evidence level clear. My Elementor acquisition work took place during company growth from $200K to $20M ARR.
Use the categories above to jump to a topic, or start with the most-read playbooks below. If you want the next one in your inbox, the newsletter ships one field-tested system at a time. To find a practical guide for the next implementation decision, see growth guides and playbooks.
Growth marketing blog: frequently asked questions
How often is this growth marketing blog updated?
I publish when there is a useful finding, method, worked example or decision guide to share. A plan is labelled as a plan, a hypothetical calculation as an example and a completed observation with its actual source and period.
Where should I start if I am new here?
Match your situation: AI search visibility questions start at the State of AI Search benchmark, broken funnels start at the growth leak audit, and hiring decisions start at the fractional CMO guide. Every post is self-contained with its sources linked.
Do you take guest posts or link placements?
No. This is my authored archive of operating work, research and explainers. Review each article for its sources, examples and stated limitations. I do not accept paid link placements or guest-post offers.
Can I use the data and methods from these posts?
Yes, with attribution. Benchmarks publish their methodology and scoring rubrics precisely so they can be reproduced. If you run a method on your own site and get different numbers, that comparison is worth a conversation.
Are the posts on this blog written by AI?
AI assists the drafting, and every claim still clears human verification against source data before it ships. The blog is written by me, Yaniv Goldenberg. Posts also publish the dead hypotheses and the tests that did not move, not only the wins.