B2B Growth / Pipeline / Demand Gen / ABM
B2B growth is not a campaign, it is a pipeline system. Most consultants hand you a strategy deck and disappear. I run the engine: demand generation that fills the top, ABM that lands named accounts, and a pipeline you can forecast. I do it as a fractional operator who owns the number, not an advisor watching from the sideline.
B2B has a long, multi-touch buying cycle and a small number of high-value accounts. That changes everything about how you grow. Here is the system I build and run.
Define MQL, SQL, and opportunity stages everyone agrees on, with a forecast model the board can trust instead of a spreadsheet of hope.
Content, paid, and channel programs that fill the top of funnel with the right accounts, not just cheap leads. See demand generation.
Target lists of named accounts, coordinated outreach across channels, and sales alignment so marketing and sales hit the same accounts together.
Shared definitions, SLAs, and handoff rules so leads do not die in the gap between the two teams.
Multi-touch attribution and clean CRM data so you know which programs actually create pipeline. Ties into marketing ops.
Landing pages, demo flows, and nurture that move accounts forward instead of stalling. See conversion optimization.
A B2B growth consultant who only advises leaves you with a plan and no execution. The way I work, B2B growth is run inside a fractional head of growth or fractional CMO engagement, where pipeline, demand gen, and ABM are owned as one system and I carry the number alongside your team.
This page is the growth-consultant angle on B2B. If you want the broader fractional service framing, see B2B SaaS services and the dedicated fractional CMO for SaaS page. They cover the same expertise from the service and CMO angles. This one is about owning the growth number.
Sharpen who you sell to and why you win, because every other lever wastes money if the target is fuzzy.
Build a repeatable top-of-funnel mix across content, LinkedIn, and search that produces qualified pipeline, not vanity leads.
Coordinated marketing and sales motion against a defined target list, with personalized touches that earn meetings.
Fix the leaks between stages with better nurture, demo flows, and sales enablement so more pipeline closes.
Retention and expansion programs so revenue compounds inside the base. See lifecycle marketing.
A pipeline dashboard and forecast model that survives a board meeting and guides where to spend next.
B2B SaaS and services companies past early product-market fit that need a repeatable pipeline engine, not another agency.
Founders selling to a small number of high-value accounts who need ABM and demand gen run together by one owner.
Teams where marketing and sales are misaligned and pipeline forecasts cannot be trusted.
I led acquisition at Elementor from roughly $200K to over $20M ARR between 2018 and 2020 as the company passed five million users, building the full B2B and prosumer growth engine. I led growth at cnvrg.io, an MLOps platform selling into enterprise data-science teams, ahead of its acquisition by Intel announced in November 2020 (TechCrunch). I drove 337% MRR growth at Riverside as a growth operator. I have owned B2B pipeline numbers, not just advised on them. See the Elementor and cnvrg.io case studies.
2-4 week audit of your growth stack plus a 90-day roadmap. Fixed scope, converts to a retainer.
Full fractional role owning the B2B pipeline number. See fractional CMO.
In my case, I own the pipeline system end to end: demand generation, ABM, sales alignment, and forecasting, run as a fractional operator rather than delivered as a deck and walked away from.
Same expertise, different angle. B2B SaaS services frames the full fractional offering, this page focuses on owning the growth and pipeline number specifically.
Yes. Named account lists, coordinated marketing and sales outreach, and personalized touches that earn meetings with the accounts that matter.
Yes. Shared lifecycle definitions, SLAs, and handoff rules so leads stop dying in the gap between the two teams.
Yes. Clean CRM data, multi-touch attribution, and a forecast model that holds up in a board meeting are core to the work. Ties into marketing ops.
I execute. The default is a fractional operator engagement where I carry the number with your team. Advisor tier is available if you only need strategy and reviews.
A fixed-scope diagnostic sprint runs $6,000 to $8,000. Infrastructure builds start at $5,000 per month. A full embedded operator engagement runs $8,000 to $18,000 per month.
Book a 15-minute call. I will look at your pipeline, find the biggest leak, and recommend the lightest engagement that fixes it. See the role or book a call.
In 15 minutes I will find the biggest leak in your pipeline and tell you the lightest way to fix it. No deck, no pitch if a fractional is wrong for you.